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Top 6 Benefits of Using HubSpot CMS
HubSpot CMS is the first and only combined CMS and CRM that offers the ability to personalize your website for the entire customer experience.
Shopify SEO: 6 Ways to Optimise Your Marketing for Success
What is Shopify SEO? Simply put, Shopify SEO means making your Shopify site more search engine friendly. It’s different from “SEO for dummies” in that it focuses on the specifics of how to make your Shopify site more search engine friendly. A well-designed website for eCommerce should come pre-equipped with plenty of useful tools […]
What is a Digital Marketing Funnel?
A digital marketing funnel is a specific set of steps that take potential customers from discovering your website to becoming an active consumer through the process of incremental engagement.
Marketing Automation: 8 Tips to Make It More Effective
8 Tips to Make Your Marketing Automation Effective The term marketing automation has become very popular in recent years. It’s an umbrella term that covers all of the various ways businesses use technology to automate their marketing. This can include lead generation and nurturing, social media marketing, email marketing, and e-commerce. All of these are […]
Website Marketing: How To Market and Promote A Website Effectively
What is Website Marketing? Website marketing is the process of marketing a website in order to increase its visibility and traffic. This can be done by optimising the website for search engines, creating quality content, and by promoting the website through various marketing channels. Website marketing is the process of using a variety of online […]
The 6 Marketing Metrics Your Boss Actually Cares About
Overview Marketing Metrics Introduction Prove The ROI Of Your Marketing Metrics Effort By Presenting These Six Metrics. As marketers, we work tirelessly to move the needle on what often seems like a laundry list of marketing metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through […]
What Is Marketing Automation? 8 Effective Tips
Marketing automation handles repetitive marketing tasks automatically, without human intervention. It frees up marketers to focus on creative work and planning.
How to Make Video Marketing More Effective?
Video marketing is using videos to promote and inform your target audience. Unfortunately, it’s too used to increase firebrand awareness and social engagement, allowing you to reach new and more significant publics. A report from HubSpot Research shows that 54 % of consumers want to see videos from symbols higher than any other content type. […]
10 Digital Marketing Skills to Master in 2024
Digital marketing changes at a fast pace and what works today may not work tomorrow. Let’s break down 10 of the most important digital marketing skills you need to master to stay top of your game.