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Website Marketing: How To Market and Promote A Website Effectively

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What is Website Marketing? Website marketing is the process of marketing a website in order to increase its visibility and traffic. This can be done by optimising the website for search engines, creating quality content, and by promoting the website through various marketing channels. Website marketing is the process of using a variety of online […]

The 6 Marketing Metrics Your Boss Actually Cares About

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Overview Marketing Metrics Introduction Prove The ROI Of Your Marketing Metrics Effort By Presenting These Six Metrics. As marketers, we work tirelessly to move the needle on what often seems like a laundry list of marketing metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through […]

How to Make Video Marketing More Effective?

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Video marketing is using videos to promote and inform your target audience. Unfortunately, it’s too used to increase firebrand awareness and social engagement, allowing you to reach new and more significant publics. A report from HubSpot Research shows that 54 % of consumers want to see videos from symbols higher than any other content type. […]

10 Digital Marketing Skills to Master in 2024

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Digital marketing changes at a fast pace and what works today may not work tomorrow. Let’s break down 10 of the most important digital marketing skills you need to master to stay top of your game.