What Is Marketing Automation?


Marketing automation

What is Marketing Automation?

Marketing automation is about easing up the marketing work and creating a scalable process that is centralized and automated. Using marketing automation, the marketer can focus on important tasks that need their personal touch and delegate menial and monotonous tasks to the system. Marketing automation is about easing up the marketing work and creating a scalable process that is centralized and automated.

What can Marketing Automation do?

Automation tools help you automate the entire marketing process. They allow you to create a more efficient, effective and consistent flow of communications to your customers. It’s important to do the things that are most effective at the times when they are most effective. If you have an established brick-and-mortar business, there’s no need to worry about this.

Marketing Automation is when companies use technology to automate some or all aspects of marketing functions.

Marketing automation is easy to use if the company has a clear strategy in place before implementing it. The company must know what they want to achieve from marketing automation and how it will fit into their overall business strategies. The company should also clearly understand marketing automation’s roles in their business and what they want to accomplish with it.

What is Marketing Automation Software?

Marketing automation software is a set of integrated marketing tools that help automate the customer journey by managing lead generation, lead nurturing, lead management, and lead scoring. Marketing automation software helps automate the customer journey by managing lead generation, lead nurturing, lead management, and lead scoring.

A marketing automation software is a tool that automates the process of identifying, reaching out to, and engaging with customers. This allows for more time spent on other aspects of the business, such as sales.

marketing automation challenges

What are some of the challenges marketers face when using marketing automation?

Marketers face many challenges when using marketing automation to streamline their campaigns. These include ad spend, data collection, and the possibility of using the wrong system for the right audience. Many marketers face challenges when implementing marketing automation to streamline their campaigns. Such challenges include spending too much on ads, not collecting enough data, and choosing the wrong system for the right audience.

The top challenge we see is around the integration of CRM and marketing automation.

Unfortunately, most CRMs don’t integrate with modern marketing automation systems. This makes it difficult to provide a truly automated experience across all areas of the customer journey.

Another challenge is team training.

Team training in marketing automation is a challenge because many marketers today are new to this type of software and it’s best to have an experienced team on-hand when teaching. The team training in marketing automation is a challenge because the marketers that use this software are new to it and they need to have an experienced team on hand to help teach them the program.

One of the challenges marketers face when using marketing automation is spending too much money on it.

Marketers have to have a deep understanding of the spending requirements of the marketing automation systems they intend to use before committing to them. It clearly understands to stop, and the temptation to keep the money flowing may end up costing more in the long run. A marketer’s decision to spend more money on marketing automation may be influenced by how soon they expect to return on their investment or ROI.

marketing automation categories

Marketing Automation Categories

Marketing automation can be broken down into four main categories: email marketing, CRM, e-commerce tracking and customer messaging.

Email Marketing

Email marketing includes the use of both transactional emails (emails sent after purchase or event), promotional emails, and drip marketing.

Customer Relationship Management (CRM)

Customer relationship management, or CRM, is the process of managing relationships with existing and potential customers in order to maximize customer satisfaction, build brand loyalty, and increase business profitability.

CRM in marketing automation is a service that an organization may need to increase the number of leads and achieve a positive ROI. For example, a CRM in marketing automation would allow an organization to create lead lists, set up email campaigns, and build an effective campaign strategy.

CRM helps businesses collect data on their interactions with their customers, such as email opens and click-through rates. Companies should have a strategy in place before implementing marketing automation. The company must know what they want to achieve from the automation and how it will fit into their overall business strategies. You should have a clear understanding of the roles that marketing automation plays in your business.

E-Commerce Tracking

Marketing automation is the practice of analyzing customer interaction with marketing content. E-commerce tracking in marketing automation can help your business measure how many conversions happen on your website. It also keeps an eye on how long people stay on your site, what pages they browse, and what they purchase. The more information you give Google, the better its results will be.

Customer Messaging in Marketing Automation

Marketing automation software can streamline the process of communicating with customers. Marketing automation software provides the ability to create personalised campaigns for each customer and target specific groups or individual customers. This type of marketing automation software uses a chatbot to automate customer messaging. Chatbots are artificial intelligence programs designed to mimic a human conversation. They can answer questions, collect data, and complete tasks on behalf of a customer.

What to look for in marketing automation tools.

Marketing automation tools provide software integrations that help marketers personalise, automate, and listen to their customers with Artificial Intelligence. Furthermore, the ability to listen with AI technology is becoming more clear – with the ability to collect and parse information from various online/offline sources concerning what customers want or need with an innovative strategy to specific an app.

marketing automation benefits

Benefits of Marketing Automation

Marketers can use marketing automation tools to create and personalise campaigns, measure the success of those campaigns, and automate their customer interactions without hiring additional staff or spending hours each day on manual interactions.

Marketing automation tools are also useful for automating the marketing process across multiple channels, including social media advertising and digital marketing campaigns.

Here are some benefits of marketing automation:

a. Create and personalise campaigns.

b. Measure the success of those campaigns.

c.  Automate customer interactions without having to hire additional staff or spend hours each day on manual interactions.

d.  Automate the marketing process across multiple channels, including social media advertising and digital marketing campaigns.

How does marketing automation help marketers?

Automation is the wave of the future. With marketing automation, the most effective demand generation and lead management programs can be personalised with the right content and targeted to deliver the right message at the right time. To help you generate more leads and make more sales, we recommend you ask someone who knows about marketing automation to critique your current lead generation efforts.

Importance of Marketing Automation

It helps you understand your customers.

This will enhance your relationships with others and make them feel good about themselves and their decisions. It will also make your interactions with them more profitable. That’s why it’s so important for you to provide individualized and relevant customer experiences for each of your customers. This is especially true for those customers who are most valuable to you. For example, customers who have bought from you before. These customers are more likely to buy from you again because they already know and trust you.

It lets you implement complex strategies.

Being strategic with your marketing communications doesn’t just involve reaching out to your contacts repeatedly—it’s about considering and mapping out when interacting with potential buyers or shoppers will be most meaningful.

When marketing automation software is utilized, it automates complex processes, including email marketing, lead scoring, customer surveys, and website feedback. This system has the ability to streamline complex strategies, which can help companies reach their goals. It can also create a competitive advantage for companies because it allows you to adapt quickly.

It lets your team focus on higher-level tasks.

As a marketer, you need to know about automation solutions, especially when it comes to digital marketing. They make it possible to be more efficient as a marketer. You’ll learn how to use a few simple strategies that will take the guesswork out of creating winning ad campaigns and making it possible for you to spend more time on the more important elements of your job as a marketer.

It saves you time and resources.

Using workflow automation, you can save time, improve customer engagement, optimize your marketing, and benefit your bottom line. It lets your customers know you care about them as individuals, which builds trust and makes them feel like you are genuinely interested in them as people, which makes them much more likely to spend lots of money with you. You can use merge tags in an email to start with the customer’s name, for example, or send out mass emails on important days like birthdays.

How does marketing automation benefit a business overall?

These are the five key company-wide benefits of implementing a marketing automation solution.

1. Reduce your staffing costs

You can use marketing automation software to make your one-man show equal to a team of 50 people. That means you can do twice as much work with the same amount of people because it’s the oldest and the most tested way in the world to sell stuff. In addition, it lets you create multi-level “automated drip campaigns” set off by specific events or actions on your part. So, for example, if your customer has not opened an email from you in 7-days, he will receive a follow-up message.

After a few months of working these leads, your business will probably be sending out thousands of personalized emails each day on autopilot.

2. Increased revenue and average deal size

Automating your cross-sells, up-sells, and customer follow-ups will increase your customer’s LTV (Lifetime Value). It’s easy-to-implement, and it will boost your bottom-line profits. However, if you want to get the most out of your advertising, you have to think about it differently. Combine this tip with lead management and prioritization, and your return on investment will be through the roof.

Increase your sales by increasing your offers, your profits by increasing your prices, and your deals/contracts by making them more favourable to your customer.

3. Improve accountability of marketing & sales teams

Without marketing automation, it’s very difficult to know what’s going on in your company. Clear processes and reporting of the status of your orders, leads, customers, and marketing campaigns will help you find problems and bottlenecks before they become crises.

Suppose marketing is the department that creates the campaign to capture those hundreds of leads and creates the campaign to nurture those leads to sales qualification. In that case, the marketing department will receive immediate and impartial feedback on what needs to be improved.

Having a 360-degree feedback system in place ensures that staff and departments are held accountable for the performance of their part of the system. This improves overall system effectiveness.

4. Be more effective

No matter how large or small your team, you have a limited amount of resources to increase the size of your business. Automated marketing allows you to get more done in the same amount of time as you would otherwise have available.

5. Less repetition, more creativity

When you replace human intervention with algorithms and automation, you naturally improve the quality of service you provide. Your customer will receive faster, more accurate answers than before, and your employees will have more time for higher-value tasks.

If you are a leader or own a team, then you need to read this book. It will give you many tips and strategies to help you increase the productivity and effectiveness of your team without sacrificing their overall happiness and morale.

marketing team collaboration

How does marketing automation benefit the marketing team?

Automated marketing is not only about generating more leads and sales. It is also about making sure those leads and sales are of the highest quality. And, as you know, the key to generating a higher ROI is making sure you capture as much of the market as possible… which is what marketing automation is all about.

Automation refine your marketing processes.

Automated marketing systems don’t just “magically” make your marketing more effective. Instead, they force you to be more strategic and visual about the various stages of your customer journey.

While this may not sound exciting, refining the customer journey enables you to hone your targeting and nurturing your leads gradually.

Marketing automation targets potential customers across multiple channels.

Marketing automation gives marketers the power to reach out to their customers in a more personal way than ever before. Automation allows them to do this through multiple channels, such as e-mail, websites, print, phone and much more.

You should always include an exit/abandonment route in all of your marketing campaigns. If your customers don’t take that route for whatever reason, you need to know so you can analyze the data and get a better understanding of what’s working and what’s not.

Boost customer lifetime value through up-sells and cross-sells.

This is the most important message you will ever read if you have an e-commerce or mail order/direct response business. The first part of this letter is about memory. About how crucial it is to your bottom line. The second part of the letter is about implementation.

Using marketing automation takes the human element out of up-selling and cross-selling. Instead, you create a series of automated rules that makes sure your customers never feel any pressure whatsoever to buy more than they want or need. For example, let’s say you sell bicycle gear. You might think it would be a good idea to include a picture of a bicycle in your ad or website promotion because that will make your customers “visualise” how your product.

Another advantage of using generic up-sells is they let you make a profit no matter what the original intention of the customer was when he first visited your website. So, if he wasn’t ready to buy when he first arrived, using a generic up-sell to get him to reconsider or at least purchase something else from you will still result in a profit.

Reduce the time it takes to create campaigns.

Drag and drop is the most user-friendly aspect of most marketing automation platforms. It enables even users without technical or design expertise to create highly effective emails, landing pages, and social campaigns.

When you don’t have to schedule time for your web or graphic designers to create campaign templates, you can quickly create more effective marketing campaigns. And because you are focusing more on growing your business, you will have more time to devote to the important tasks at hand.

Save time managing your social media campaigns.

If you have more than one email address or website, using the right software is key to making sure your social media efforts don’t end up in the “black hole” of spam filters. It used to be you could create a simple spreadsheet and just plug in your numbers. That’s still true, but it’s more powerful to have all of your numbers connected to a single lead-tracking system like the one I use.

Better reporting on what’s working and what’s not.

Working with the data in your CRM system will enable your marketing automation software to tell you what types of customers each campaign worked on. This is extremely important for two reasons. The first reason is to help you identify and reach out to new customers to increase your overall profitability.

This report is a great tool to have if you are considering starting a direct marketing business. It provides detailed information about the opportunities, which is useful if you create a DM plan.

marketing automation reporting

How does marketing automation benefit sales?

Marketing automation is not only a tool for the marketing team. It’s a tool for the sales team! So while the marketers will benefit greatly from having all this data, the CRM part of the equation is where the true value is for the salespeople.

Let’s examine some of the ways your marketing team can benefit from implementing sales automation.

Marketing Automation Keeps your CRM data up to date

Keeping your CRM database current is critical. If your information becomes stale, your database will become stale, and your value as a data miner will quickly diminish.

Link up your contact management system with your marketing automation tool. You’ll be able to gradually capture more and more information about your leads over time while confirming that their key info is still the same.

It Prioritises your leads with lead scoring.

Using a lead management system will prioritise your leads and help you focus on the ones who are most likely to close. This alone will make a big difference to your profitability. Of course, if you’ve been using a CRM for years, this is hardly earth-shaking, but it’s still a really good idea to ensure you get started on the right foot.

Reduce lead conversion time

If you make your selling process more efficient and effective, you will reduce the time for a potential lead to become a customer.

Marketers use this system to determine which communications go to which subscribers, as well as set up automatic email campaigns. Marketing automation reduces lead conversion time by giving marketers a chance to filter who gets what campaign or what piece of content, as well as when they get it. It also gives marketers a chance to control what happens after a lead converts, so they can track the success of different campaigns and the effectiveness of content.

Automatically follow-up with leads

Studies have shown that people are 60 times more likely to purchase from you if you give them a reason to buy from you right away. That means you should immediately follow up with a compelling offer, or else your competitor will snatch it away from you.

Automating your marketing campaigns is the best way to ensure that all your leads are followed up with right away. Your automation system will work 24-hours per day, 7-days per week. It won’t ever take a Friday evening off or a Saturday morning off either. You don’t need to be here to direct it either.

Implementing marketing automation significantly improves the efficiency of your sales cycle. By eliminating the need for many phone calls and email exchanges, you’ll dramatically increase your qualification rate and close more sales.

Make effective marketing decisions at speed.

Whether you’re just getting started or you’ve been in business for years, TrueNorth will help you stay on top of all the latest trends in marketing – from improving your website and increasing traffic to testing, tracking, and optimizing your marketing efforts to make more money.
customer service

What does marketing automation mean for the customer experience?

Marketing automation is the use of technology to automate tasks such as email marketing and customer communications. It can be used to increase engagement and achieve results with customers. Marketing automation helps to increase engagement and achieve results with customers.

Businesses that do not implement marketing automation tactics and strategies often struggle to: Keep up with consumer behaviour; meet customer expectations; and Increase sales and revenue. Marketing automation is the use of technology to automate tasks such as email marketing and customer communications. It can be used to increase engagement and achieve results with customers.


Automation provides benefits to businesses of every size. It’s vital for growing a business and keeping it healthy. It really is the best way to do multi-channel marketing. Data from multiple sources shared in real-time, without any intermediary analysis, enhance decision-making at all levels of an organization.

You need to have the ability to manage the spending of your marketing programs. That means knowing what costs what and how to allocate those costs to get the most results for your marketing dollars.

Marketing automation seems complex for you for now, but we at Ubique Digital Solutions will make the work easier for you. UDS comprises great and professional marketers who use HubSpot Marketing Automation tools to implement different marketing automation for your business. HubSpot helps integrate different and useful automation that will surely make your digital marketing comfortable and helps you save more time from doing repetitive tasks. We at UDS want your business to be efficient and successful. Partner with us and learn more about the wonders of marketing automation.

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