What Are the Benefits of SEO?
What are the Benefits of SEO? Should I invest in search engine optimisation (SEO)? Does SEO offer real value? Is SEO really an important factor in business growth? Business owners primed to grow their company through various digital marketing channels may weigh the benefits of organic internet searchability.
We explore 12 significant benefits of search engine optimisation for businesses to increase visibility and provide value to their target audience.
1. Increases Organic Discovery & High-Quality Website Traffic
Organic visibility, leading to increased website traffic, is a monumental benefit of SEO. Search engine optimisation is hyper-targeted and customer-centric. An effective SEO strategy will help deliver your web pages to a relevant audience via pertinent search queries.
As the user is already looking for what you have to offer, organic visibility drives high-quality traffic to your website without attempting to attract or persuade visitors.
2. SEO Offers Impressive ROI
When evaluating digital marketing channels, return on investment (ROI) is often a priority consideration, if not the most important. While SEO results take time, and a high-quality strategy eventually delivers impressive ROI.
Search engine leads offer a close rate of 14.6%, nearly 12% greater than traditional marketing – however, if your website ranks at the bottom of pages two, three, four, or not at all, leads will likely be non-existent. On the other hand, the first Google listing receives 33% of all search traffic. Search engine visibility directly correlated to boosted web traffic and increased revenue, making ROI one of many companies’ most significant SEO benefits.
3. Advantages of SEO Improves Credibility & Trust
Ranking on the first page of Google boosts credibility among potential clients. Google ranks websites based on dozens of on-page and off-page signals, such as created content, website speed, and mobile usability. While most consumers probably do not consider these signals, users do expect Google to deliver relevant, valuable content first. Most trust the algorithm implicitly, and 75% of users do not move on to page two.
Trust is developed on search engine authority and a high-quality product or service that builds credibility among visitors.
4. It Reaches Your Entire Target Audience
Benefits of SEO is not only for organisations with a single target audience. Search engine optimisation is equally effective for companies targeting various audiences, perhaps with the same service.
For example, a pool installation company may service homeowners and commercial customers, two separate audiences. SEO allows organisations to reach each audience via intent-driven keyword research. To reach both audiences, separate service pages could be created. One targeted the keyword phrase “residential pool installation services”, and the other targeted “commercial pool installation services.”
5. SEO Optimises User Experience
One of the important benefits of SEO is it optimises user experience. User experience is a critical component of SEO and a significant Google ranking factor. Search Engine Journal explains, “Google has learned how to interpret a favourable or unfavourable user experience, and a positive user experience has become a pivotal element to a website’s success.”
A Google user expects to have their query answered in moments. A visitor who clicks into a website and is met with a poor user experience – such as mobile incompatibility or a barrage of popups – will likely leave within seconds. High bounce rates tell Google that the web page is not valuable for the user, often resulting in lower rankings.
6. SEO Enhances PPC Success
Paid search engine advertising (PPC) and SEO work well together. Website rankings at the top of paid search results and among first-page organic rankings provide consumers additional opportunities to visit your website and bolster brand credibility. Additionally, SEO data can be utilized to inform and optimize your PPC strategy.
7. SEO is a Long-Term Marketing Strategy
While quality SEO often delivers significant business impact with the first year, SEO efforts will compound over time, leading to increased results for several years. The magnitude of SEO results and ROI correspond to the budget, effort, and time committed to it. If an SEO company promises instantaneous results, be wary.
Implementing thoughtful SEO strategies – content creation and on-page optimisation – and mastering Google’s algorithm takes dedicated time. To see the best results of incorporating SEO into your digital marketing strategy, be prepared to view SEO as an investment with a remarkable long-term return.
8. SEO is Key to Search Visibility
We live in an undeniably digital era. Organisations intent on creating an influential brand presence should be visible on the web. However, if you’re not on page one, you’re likely not winning clicks or promoting your brand to anyone. Today, search engine optimisation is critical to thriving brand identity.
9. SEO Helps Establish Brand Awareness
Brand awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service. According to Investopedia, “Creating brand awareness is one of the key steps in promoting a product.”
Search engine optimisation ensures that your product is easily found in organic search. Once you remain at the top of the ranking, people will be able to see you more easily.
This leads to a higher tendency to click your links and brings in more users to your website.
Establishing your brand’s awareness even further is one of the top benefits of SEO for your business. It promotes word-of-mouth marketing and can help you build up your business and increase sales.
10. SEO Results to Higher Conversion Rate
A good ranking of your site on any search engine can significantly improve your conversion rates. If you manage to maintain a top position long enough, your target market will soon become more aware of your business and the quality of your work. This will increase your credibility and your reputation as an authority in your industry.
As customers become more familiar with your brand and their knowledge about products/services increases, there is a great possibility for customers to close the deal with you.
11. Makes Your Website Easier To Navigate
Good SEO tools make sure your links and website structure is arranged in an easy-to-use manner. Not only does this help search engines index and rank your website, but it also helps your visitors find what they are looking for a lot easier.
The faster your website responds to visitor clicks, the better it is for you. The visitor stays longer and may be converted to a customer.
12. SEO Takes You Ahead of the Competition
One of the most lucrative benefits of SEO, which unites everything we have covered so far, is that it can help you beat the competition.
By making your brand more recognisable and building credibility, you consolidate your position as an industry leader and an authority in your field. Customers will always bet on the choice that provides them more security and includes less risk, and being on top of the SERPs shows that others have already trusted you and you’ve provided.
You will grow as a business once you’ve implemented digital marketing strategies to your overall organisational plan. These strategies include search engine optimisation. Integrating all of these will help you take the lead amidst competitors in the market.
Imagine how far you’ll have aced the competition if all your competitors are using traditional marketing? Keep up with the advancements in the digital world, and you will stay ahead of the rest. This era is constantly changing. Make sure you adapt well to the changes.
There are so many benefits of SEO that we haven’t told you yet. But this list will surely ignite you to slay the marketing world. The opportunity for your brand, in terms of awareness and brand equity, is limitless. The digital world has provided us with a myriad of options to explore to achieve overall organisational goals.
For starters, we all know that SEO has been the most effective way to bring your website to the spotlight. Suppose you are still wondering why then let us give you peace of mind. SEO is a long and steady task that won’t get you instant results. So if you want to know more about SEO, we at Ubique Digital Solutions offers you services that will help you understand more about how you can improve the ranking of your website and earn more traffic. We offer Free SEO Analyser that will surely be useful for your business marketing.