What is a Lead?
A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. Leads typically hear from a business or organisation after opening communication (by submitting personal information for an offer, trial, or subscription) instead of getting a random cold call from someone who purchased their contact information.
You wouldn’t expect a stranger to knock on your door and offer you a job without knowing anything about you. So why should you be expected to respond to unsolicited emails? It’s a good idea to be selective about who you talk to. If you’re looking for a new job, then you may want to think about reaching out to companies that are hiring.
Marketing For Lead Generation
Are you pleased with the number of leads generated by your marketing campaigns? Or do you wish they were a little more potent?
Increasing the number of leads should be a top priority if you want to grow your business, whether it’s a B2B firm, an eCommerce store, or a startup. Setting up online campaigns is a good place to start, but it is not sufficient. You must optimise your marketing campaigns in order to squeeze every last lead out of your funnel.
Why Are Leads So Crucial To Business Growth?
Creating leads and converting those leads into customers are two of the top priorities for marketers. Only increasing customer satisfaction comes close to outweighing the importance of generating new leads.
It should come as no surprise that lead generation is a top priority. Sales will dry up if there is no continuous flow of new leads. There is no revenue without sales. And without revenue, your company will fail.
Furthermore, most visitors to your website will not make a purchase immediately. You must constantly collect leads in order to nurture and convert them into buyers in the future.
However, not just any leads will do. Referrals, conferences, and cold calling are all excellent lead generation tactics, but they are insufficient. You must also learn how to increase the number of leads generated by your online campaigns.
How To Use A Customer Engagement Strategy To Find More Leads?
As a business owner, it is very important to identify the right audience and then reach out to them. But what if you don’t have any contacts to start with? The answer to that lies in your customer engagement strategy. It is also an important part of the lead generation process, but it goes beyond just creating a list of contacts. In this post, we will discuss how to use a customer engagement strategy to find more leads. The customer engagement strategy is about connecting with your customers in a way that makes them feel valued.
What Is Customer Relationship Management?
Customer relationship management (CRM) is a process by which companies can manage their relationships with their customers. CRM helps to improve the customer’s experience and build long-term relationships. It is an integral part of marketing and sales. It is about identifying, retaining, and maximising your current customers. It is also about keeping track of your past customers and ensuring that you have good records of all interactions with them. It involves gathering information about your current and potential customers, as well as analyzing that data.
Customer Engagement Strategy
So what is customer engagement? Customer engagement is the process of interacting with your customers to ensure they have a good experience and understand your brand, product, or service. Customer engagement can be done in many ways, but it is most effective when it is done through customer service, product support, or sales.
Where Should I Advertise For My Lead Gen Campaign?
One of the most cost-effective places to advertise your lead generation campaign is on social media platforms. However, the most important thing is to advertise wherever your target audience spends their time online.
Tips You Need To Know To Generate More Leads
Below are the most helpful and effective tips for you to generate more leads for your business using your online marketing campaign:
1. Optimise your landing page
One of the most important aspects of your online lead generation campaign is your landing page (or squeeze page). The goal is to force the visitor to hand over information in exchange for something valuable.
Landing pages outperform most other ads or offers. We recommend starting with your page’s copy, including the headline. Make sure your copy is brief, to the point, and engaging. Within a few seconds of landing on your site, users should understand exactly what your product is and how it can help them. Make sure you concentrate on the benefits of your product to the user rather than its features.
Spend the majority of your time tweaking and testing your headline. This is the first thing a user reads and one of the most important factors in determining whether they continue browsing the rest of the page.
Including a video on your landing page can improve a user’s understanding of your product. A large portion of your target audience would rather watch a video than read your copy, which is why 76 percent of sales teams believe video is critical to closing more deals.
Finally, clear your page of all distractions. There is no need for a navigation bar or links to other pages on your site, so keep the layout as simple as possible. The user now has two options: close their browser window or sign up.
2. Offer real value to customers and audience
The most important aspect of your landing page may not be the copy, image, or CTA. It’s the content, tool, or resource you provide in exchange for each lead’s email address.
Most brands use gated content in the form of a PDF download, such as an ebook or a whitepaper. But it doesn’t have to be that way. Case studies, surveys, webinars, and video series are all examples of excellent gated content.
Whatever shape your gated content takes, it must provide enormous value. Leads will exit your funnel as quickly as they entered it. How do you provide value? By resolving a problem that your leads are experiencing. What are their annoyances? What gets them stuck? What skills can you use to make their lives a little easier?
Delivering value also entails presenting gated content as effectively as possible. Use images, videos, and other forms of multimedia content to make it visually appealing. The easier it is for your leads to consume, the more likely they are to engage with it.
3. Use automation to nurture leads
Gathering leads is only the first step in the process. You must also nurture them.
When possible, we recommend using email to nurture. It is an excellent method for drip-feeding messages to your leads, and it also generates massive ROI.
Integrate the form on your landing page to automatically add each email to your mailing list. Create an automated email series that is sent out at regular intervals. Your goal is to guide leads through each stage of the purchasing process, which includes providing them with the appropriate educational content at the appropriate time. Begin by educating them about your industry and their general issues. After a few emails, you can begin to focus on your product and service and how you can assist.
The more emails you send, the more opportunities you’ll have to make your product the hero of the email and be more direct with the lead.
4. Use chatbots to turn conversations into high-quality leads
Leads can be nurtured by people other than your salespeople. Almost every aspect of the lead generation process can be automated using chatbots. They’re also incredibly effective at it. More than half of companies that use AI-powered chatbots generate higher-quality leads.
Begin by substituting a chatbot for forms on your landing page. Forms can be lengthy and rarely provide a pleasant user experience. Prospects can fill out their information more easily with the help of chatbots. Users may sometimes be unaware they are completing a lead form.
Chatbots can also be used to respond to leads in real-time. In lead generation, response time is critical. Chatbots allow you to automate the response process and send a message as soon as a lead completes a form.
Finally, chatbots can be used to nurture and qualify leads. Chatbots can ask the same qualifying questions as your salespeople to separate the wheat from the chaff. The best can be routed directly to sales, while the rest are routed through a nurturing sequence.
HubSpot Chatbot Builder can help you with this. Reach out to UDS for more information.
5. Use multi-platform campaigns for success
How many platforms are you promoting your landing page and gated content on? You’re probably not using enough.
The customer journey today is lengthy. Most visitors do not become customers the first time they visit your website. The majority of people are unlikely to sign up on your landing page. According to a recent Google study, converting someone into a customer takes between 20 and 500 touchpoints. The solution is a multi-touch campaign, in which your message is delivered in multiple formats across multiple channels.
Advertising across multiple channels increases the likelihood that potential customers will see and click on your ad. At the end of the day, it’s a numbers game. The more shots you take, the more opportunities you will have to score.
6. Personalise your marketing campaign
Personalisation is a simple way to increase conversion rates at every stage of your online lead generation campaign. In a B2B sales and professional marketing survey, more than three quarters (77%) said personalization improved customer relationships, and more than half (55%) said it increased sales conversions.
How can you incorporate personalization into your funnels to generate leads? Begin by personalizing your ads. While Apple has made it more difficult to create hyper-personalized ads, Google still makes it relatively easy to personalize paid search ads with dynamic ads.
Next, customise your landing page, especially the call to action. According to research, personalised CTAs increase conversions by 202 percent. Marketing tools such as HubSpot and Unbounce can assist you in creating dynamic CTAs that change based on who views them. You could also go old school and create multiple versions of your page for each ad group, each with its own copy.
Finally, incorporate personalisation into your email automation software. Every major email marketing tool allows you to easily insert the recipient’s name into the subject line and body copy, so there’s no excuse not to personalise your nurturing emails.
7. Carefully targeting your lead ads
There’s no point in squandering resources on leads who will never buy your product. That is why you must carefully target your lead generation ads.
We can say that it is critical not to be too quick to judge the performance of your landing page ads. When pruning and optimising ad campaigns, don’t just look at how many people they send to your landing page and how many of them sign up. That’s a good metric, but it’s not as important as how many people become customers.
Of course, this means you’ll have to wait longer to gather relevant data. However, the end result should be a far more targeted and effective advertising campaign.
Where Should You Advertise Your Lead Generation Campaign?
One of the most cost-effective places to advertise your lead generation campaign is on social media platforms. However, the most important thing is to advertise wherever your target audience spends their time online.
How Can You Optimise Your Lead Generation Campaign?
There are numerous methods for optimising lead generation campaigns. Improve your landing page copy, automate your emails, use chatbots to improve response time, and personalise messaging.
If you want to learn more on how to start your lead generation campaign, please reach out to a reliable and trusted digital solutions company. We recommend you partner with Ubique Digital Solutions. UDS provides you with solutions and strategies to generate more leads using your marketing campaign that will surely make all your leads loyal customers. Contact UDS now.
