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How to Integrate Airtable with HubSpot?

How to Integrate Airtable with HubSpot?

What is Airtable?

Integrating Airtable and HubSpot. logo

Integrating Airtable and HubSpot can be an incredibly helpful tool for any business. It allows for a powerful combination of two databases, providing businesses with a wide array of organizational and workflow benefits.

Airtable is a cloud-based database that allows businesses to store and organize their data in an incredibly intuitive and flexible manner. It can provide users with a visual representation of their data in the form of tables, grids, and Kanban boards. HubSpot CRM, on the other hand, is an all-in-one marketing and sales platform that offers a wide variety of tools to help businesses scale and grow. By integrating these two powerful databases, businesses can seamlessly manage their data and streamline their processes.


Setting Up the Integration

integration between HubSpot CRM and Airtable

To set up the integration between HubSpot and Airtable, first establish a connection by mapping out the necessary data fields. Then, set up the API keys to secure the connection and begin the data flow. Finally, adjust the data fields and configurations to tailor the integration experience to your needs.


Connect HubSpot and Airtable

Connecting HubSpot and Airtable can be easily achieved by following a few simple steps.

  • Begin by logging into both your HubSpot and Airtable accounts.
  • Then, head over to the Airtable integration page on the HubSpot app marketplace.
  • From there, you can click the ‘Connect Now’ button to begin the integration process.
  • After clicking ‘Connect Now’, you’ll be prompted to authorize a connection between HubSpot and Airtable.
  • Once you’ve granted access, you’ll be directed to a page where you can finalize the integration by selecting the Airtable base you want to connect to HubSpot.

When the integration is complete, you’ll have successfully connected HubSpot and Airtable, and you’ll be ready to move on to the next step of mapping out your data fields.


Mapping Out Your Data Fields

Mapping Out Your Data Fields

Having connected HubSpot and Airtable, the next step is to map out your data fields. This is the most important part of the integration process, as it ensures that your data is properly synced between the two systems.

The mapping process involves taking the data fields from one system and assigning them to the corresponding fields in the other system. This allows for a seamless transfer of data between the two platforms, without any data being lost or duplicated. Mapping out your data fields correctly will ensure that the integration between HubSpot and Airtable is successful and your data is accurately synced.


Setting up API keys

A HubSpot API key is needed to allow the customer’s HubSpot data to be accessed and used in Airtable, while an Airtable API key is needed to allow data to be written back to Airtable from HubSpot.

To get the HubSpot API key, the customer must go to their HubSpot account, click on the settings icon, then select Integrations and API Keys. Here, they can create a new API key and select the scopes they want the integration to have access to.

Then, to get the Airtable API key, the customer must go to their Airtable account, click on the settings icon, then select API. Here, they can generate an API key, which will allow them to share their data between HubSpot and Airtable.


Syncing Data Between HubSpot and Airtable

Ensuring that data between HubSpot and Airtable remain in sync can be managed in two ways – automatically syncing data and manual data entry. The former allows for hands-off data synchronization, while the latter requires carefully matching data fields to ensure accuracy.

Syncing Data Between HubSpot and Airtable

Automatically Syncing Data

When it comes to automatically syncing the data, all that is needed is to map the data fields in both platforms. This can be done by simply selecting the data field in HubSpot that corresponds to the data field in Airtable. Once the data fields are matched, the integration will then automatically sync the data between the two platforms. This can be done on a one-time basis, or it can be scheduled to sync data between the two platforms on a regular basis. With this option, it is easy to keep the data in both platforms up-to-date and accurate.


Manual Data Entry

Manual data entry requires meticulous attention to detail and accuracy. It involves taking data from one source, such as a spreadsheet, and entering it into the other, such as an Airtable base. The process can be tedious and time-consuming, but is necessary when there is an absence of integration tools or the data requires close inspection before entering it into the other platform. To ensure accuracy, it’s important to double-check the data for any errors before saving it in the other platform. When entering data manually, it’s important to consider the data fields and how they relate to each other. The data must be mapped correctly so that the two platforms can communicate accurately. This will help to ensure that the data is organized and easy to read.


Matching Data Fields

Matching up the data fields is easy. All you need to do is select the field in HubSpot and the corresponding field in Airtable that you want to synch together. Then, you’ll need to select the action that should take place between the two systems. Do you want the data to be updated in HubSpot when it’s updated in Airtable? Or do you want the data to be updated in Airtable when it’s updated in HubSpot?

Once the fields have been matched up and the actions have been selected, you’re all set. You can then test the synchronization to make sure it’s working properly and you’re good to go.


Working with Airtable Views in HubSpot

Creating custom views in HubSpot is a powerful way to access the data in your Airtable account. With the ability to adjust column widths, sort, and filter records, customizing your views is a breeze. Deleting unwanted views is a simple process that won’t take up much of your time.

Working with Airtable Views in HubSpot

Creating Custom Views

Creating custom views allows you to filter and organize your records, making it easier to find the data you need. With HubSpot, you can create custom views from any object in your Airtable base. To do this, simply go to the “Views” tab in HubSpot and click the “Create View” button. You can then enter your desired criteria and click the “Create” button. This will create a custom view that you can access from the “Views” tab. You can also customize the view by adding or removing columns, changing the order of the columns, or setting a default view.

By creating custom views, you can easily find the information you need in HubSpot and Airtable, making it easier to keep your data organized.


Customizing Your Views

To customize your view, you can use the ‘Manage Fields’ button in the top navigation bar. This will open up a column of available fields. From here, you can select the fields you want to view and drag and drop them to the columns in the view. You can also rearrange the fields you’ve already selected to change the order in which they appear. You can also set the sorting order and set filters to limit the data you see. All the changes you make will stay with the view and will be saved for future use, so you don’t have to keep customizing it every time you log in.


Deleting Airtable Views in HubSpot

Ready to clean up your Airtable Views in HubSpot? Deleting unwanted views is a great way to reduce clutter and keep your workspace organized. When you delete an Airtable View from HubSpot, it will no longer appear in the list of available views. To delete a view, simply follow these steps:

First, access your Airtable integration settings by clicking into the “Integrations” tab on the left side of the main dashboard. Next, click “Airtable” and select the view you’d like to delete. Once the view is open, click the “Delete View” button to confirm the deletion. After you delete a view, all synced records will be removed from HubSpot, and the view will no longer appear in the list of available Airtable Views.

Keep in mind, deleting a view from HubSpot does not delete the original Airtable view; it only removes the view from HubSpot’s list of available views. With these steps, you’ll be able to quickly and easily delete unwanted Airtable Views in HubSpot.


Troubleshooting Common Issues

Troubleshooting Common Issues

Data field mismatches can be especially frustrating, as they can prevent users from proceeding with their desired action. Data entry errors can be caused by typos or other small mistakes, resulting in incorrect information being entered. Lastly, form submission issues can occur if the form isn’t properly configured, leading to failed attempts.


Data Field Mismatches

One of the most common issues is data field mismatches between Airtable and HubSpot. When data fields in Airtable do not match their corresponding fields in HubSpot, data cannot be properly synced. To avoid this, double-check that the same field names and data types have been established in both Airtable and HubSpot.

To ensure that data fields are properly synced, start by mapping the fields in both Airtable and HubSpot. It is important to note that any changes made to the field names or data types in Airtable must also be made in HubSpot. This will ensure that the data that is pulled from Airtable to HubSpot is accurate and up-to-date. In addition, both pieces of software must use the same data field values. For example, if you have a drop-down field in Airtable that reads “Active” and “Inactive” for customer status, then the corresponding field in HubSpot must also use the exact same values. If not, data will not sync correctly.


Data Entry Errors

To identify and fix data entry errors, start by checking the data in the Airtable view. Look for any records where information is missing or incorrect. If the data is incorrect, try to determine the source of the error; it could be a typo, an incorrect record, or a field that was left blank. Then, take steps to correct the data. Correcting typos is fairly straightforward, whereas for more complex errors, you may need to contact the customer or re-enter the data in the Airtable view. Finally, make sure to test the integration in HubSpot to ensure the correction was successful.


Form Submission Issues

Having reviewed the common issues related to data field mismatches and data entry errors, it is time to review form submission issues. With HubSpot, form submissions can be tracked within the platform and analyzed for various metrics. It can also be used to trigger automation, such as personalized emails and thank you messages.

Form submission issues can arise from a range of sources, such as typos in form fields, lack of connectivity to the internet, and even incorrect form URL paths. These issues can be difficult to identify on first glance, requiring time and expertise to locate and rectify. Fortunately, HubSpot has built-in analytics to help identify any issues with form submissions. Through this data, it is possible to identify which forms are not correctly submitting, and then make the necessary adjustments to ensure they are working properly.


Automating Your Workflows with HubSpot and Airtable

Automating Your Workflows with HubSpot and Airtable

By connecting HubSpot and Airtable, users can easily set up workflows to sync data automatically, and even automate workflows with actions. Streamlined processes help to reduce manual work, making it possible to focus on more important tasks. Integrating these two powerful solutions allows users to benefit from both worlds and work smarter, not harder.


Setting Up Workflows

With HubSpot and Airtable, you can create workflows that save you time and effort. Automating these workflows also allows you to have all of your data across platforms syncing in real-time. This way, you can have your data updated and ready to go at all times. Plus, any changes you make to one platform are automatically reflected across all platforms.


Automatically Syncing Data

Automatically Syncing Data

The synchronization process is a breeze. Your data is stored in both HubSpot and Airtable and is exchanged regularly. Every time the sync process runs, changes made within each platform are automatically reflected in the other platform. This way, you can be sure that your data is always accurate and up to date. The sync process also ensures that any new entries in either platform are instantly added to the other. All of this happens in the background, so you don’t have to worry about programming or manual processes.


Automating Workflows with Actions

Actions are automated processes triggered by certain events. For example, you can set up an action to automatically shoot an email to customers whenever they purchase a product from your store. This allows for a more personal and efficient customer experience. You can also set up an action to automatically add a customer to your contact list when they fill out a form on your website. This way, you won’t miss out on any potential leads. With HubSpot and Airtable, automating workflows with actions has never been easier


Benefits of Integrating HubSpot and Airtable

Benefits of Integrating HubSpot and Airtable, integrations, integrate

Now that we’ve explored the process of integrating HubSpot with Airtable, let’s summarize the benefits of such integration.

  • Increased collaboration and streamlined processes
  • Easy exchange of data between HubSpot and Airtable
  • Quick identification of areas for improvement
  • Convenient tracking of customer data and contact information
  • Creation of a centralized platform for managing customer information
  • Reduction of manual work and improved data accuracy
  • Access to reliable data for informed decision-making
  • Creation of custom reports and targeted campaigns
  • Better understanding of customers and optimization of operations
  • Enhanced customer experiences
  • Creation of custom data-driven workflows
  • Automation of mundane tasks
  • Storage and access to customer data in one place
  • Easy tracking of customer relationships
  • Creation and customization of reports for understanding customer needs
  • Access to valuable insights for informed decision-making
  • Improved customer engagement
  • Efficient and effective customer relationship management system
  • Building and maintaining deep customer relationships



Integrating HubSpot and Airtable offers a broad range of benefits, allowing users to automate mundane and complex tasks and access data in one centralized location. Not only does this integration enable users to create powerful workflows, but it also provides visibility to the entire team, enabling them to collaborate more efficiently. Lastly, the HubSpot and Airtable integration is an excellent way to save time and resources, while boosting productivity.

Whether you’re looking to automate data syncing, optimize workflows, or improve collaboration between teams, partnering with Ubique Digital Solutions is the key to achieving success. Their expertise and experience in integrating various platforms, including Airtable and HubSpot, will ensure a seamless and customized solution tailored to your specific needs. Take the first step towards boosting your business to new heights by reaching out to Ubique Digital Solutions today. Together, we can revolutionize your processes and propel your business toward success.



Q: Are there any prerequisites for integrating Airtable with HubSpot?

Basic knowledge of Airtable and HubSpot is helpful, but the blog assumes no prior integration experience, making it accessible to beginners.


Q: Does the blog provide instructions for different integration scenarios?

Yes, the blog covers various integration scenarios, including syncing data between Airtable and HubSpot, importing and exporting data, and using automation tools.


Q: Can I customize the integration between Airtable and HubSpot?

Yes, the blog explains how you can customize the integration based on your specific needs and business requirements.


Q: Are there any limitations to integrating Airtable with HubSpot?

The blog highlights some limitations and considerations you should be aware of when integrating the two platforms, such as data mapping challenges and API rate limits.

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