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What is Guest Posting & How to Use it for Your Blog?

guest posting

What are Guest Posts?

guest post


Guest posts are articles or blog posts written by someone other than the site owner and published on their site. They are a great way to get high-quality content on your site while also building relationships with other bloggers and site owners.

Guest posts are articles you write and publish on someone else’s website. This is a great way to increase brand awareness and traffic to your website. When you’re looking for sites to guest post on, make sure the site is relevant to your target audience. Also, read the site’s guidelines carefully before submitting your article.


What is Guest Posting?

guest posting


Guest posting is the process of writing and publishing content on another person’s website with the hope of driving traffic and engagement back to your website. When done correctly, guest posting can be an effective way to build relationships with other bloggers and website owners, increase brand awareness, and drive more traffic to your website.

Guest posting is the act of contributing content to someone else’s website. This can be done for marketing, PR, and SEO initiatives. Guest bloggers write posts for websites in their niche industry. It brings relevant traffic to your site and increases brand awareness, credibility, and traffic from the original site where your post was published. Guest posting is a tactic that can help your domain authority by adding contextual links to it. Guest blogging allows you to build relationships with reputable websites in your niche and expand their readership.

Additionally, guest blogging for valuable content creates high-quality backlinks beneficial for search engines to see. Guest posting offers a lot more than just backlinks–such as increased brand awareness and relationship-building opportunities. Link building is essential because Google considers it one of the crucial factors.


What are the Benefits of Guest Blogging?

guest blogging


1. Gets your blog noticed by other bloggers

Too often, we’ve seen blogs that have a ton of traffic but not a single comment. You can’t build a loyal readership if you can’t get them to comment. Commenting is a great way to show other bloggers that you appreciate their content.

Guest blogging is a great way to build relationships with other bloggers in your niche and get your content in front of new audiences. When you guest blog on another site, you can expect to see a spike in traffic to your website as well as an increase in brand awareness.


2. Builds your blog community

It’s one thing to have a blog with a large following, but it’s another to have a community of people who want to keep up with you and your blog. Comments are a great way to build that community. Guest posting is an effective way of getting your blog posts seen by the community, even if they don’t share your same opinion.


blogging writing an article


3. Guest blogging can help to increase traffic to a website with quality content.

Guest blogging can increase traffic and revenue opportunities with potential partnerships from big brands or ad space on your site from companies who want more visibility. Additionally, guest blogging gives writers a chance to improve their backlink profile and gain exposure through social media and other blog posts.


4. Guest blogging is a great way of providing fresh content for your audience

Guest blogging is a popular marketing technique because it benefits both the publisher and the writer. For publishers, guest blogging provides fresh content that their audience can enjoy and appreciate. Meanwhile, guest bloggers build relationships with new people, establish authority in their field, and gain visibility for their work.


5. Guest blogging can also help writers build brand awareness

It reaches new audiences, drives traffic to their website or email list, and increases social media followers. When you publish a blog post, it takes time for the organic search rankings to move up so readers can see it. This is why guest blogging is one of the best ways to build an audience quickly. And finally, In short, there are many reasons why guest blogging should be part of your marketing strategy!


Guest Posting Strategies You Must Know

woman typing in her laptop


Guest posting can be a great way to promote your brand and business. But, to make the most of it, you need to have a plan! Here are eight steps that will help you execute a successful guest posting strategy:

1. Determine your guest posting goals

When you’re preparing to guest post on another blog, the first step is determining your goals. What do you hope to achieve by guest posting? Knowing your objectives will help you create a road map for getting there.

Two or three objectives should align with your marketing objectives. Maybe you want to increase brand awareness, introduce new projects and services, or drive more traffic to your website. You could also aim to increase conversions from website visitors, get more visibility on social media, or build industry authority and share your expertise to get people to see you as an expert in your field.

Whatever your goals may be, make sure they are specific and measurable so that you can track their progress along the way.


2. Find guest post opportunities

Now that you know what guest posting is and how to find guest post opportunities, it’s time to find high-quality sites that accept guest posts.

There are a few different ways to go about this. You can use Google reverse image search, look for other sites already posted on a topic, or check submission guidelines.


3. Google reverse image search

Google reverse image search


One way to find guest posting opportunities is to do a Google reverse image search. This is where you upload an image of the article you want to write and see if any websites have already published something similar. If they have, you can reach out and ask if they would be interested in publishing your article.


4. Looking for other sites that have already posted on a topic

Another way to find guest post opportunities is by looking for other sites that have already published content on a topic similar to what you want to write about. This can be done by searching for keywords like “contributing writer” or “guest posting guidelines.” If you find any websites that accept submissions, reach out and see if they would be interested in publishing your article.


5. Checking submission guidelines

The third way to find high-quality guest post opportunities is by checking the submission guidelines for websites that accept guest posts. This can be done by searching for keywords like “submit an article” or “looking for guest posts.”


6. You first need to find someone in your niche that writes a lot of guest posts

The best way to find high-quality sites that accept guest posts is by finding someone in your niche who writes many of them. You can do this by using the keyword “guest post opportunities.” If you search this keyword on Google, you’ll find a lot of websites that accept submissions.


7. You can find sites actively on the hunt for guest posts by looking at their past submission history

Another way to find high-quality sites actively looking for guest posts is by looking at their past submission history. This can be done by searching for the keyword “submission guidelines.” If you look through a website’s past submissions, you’ll be able to see if they’re currently accepting submissions from other writers.


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What are Guest Posting Targets?

guest post targets


A guest posting target is a website that accepts guest posts. You can find these websites by doing a Google search for “submit an article” or “looking for guest posts.” When you find a website that accepts submissions, reach out and see if they would be interested in publishing your article.

If you’re looking for a more advanced way to find high-quality sites that accept guest posts, you can use this technique. It involves finding websites that don’t openly advertise they accept submissions. You’ll need to use some legwork (a lot of legwork). But once you’ve found these sites, reach out and see if they would be interested in publishing your article.


Finding Sites for Your Guest Posting



1. Find sites similar to your ideal guest posting sites

These will be potential sites for you to reach out to and pitch your content. Enter your target keywords into the keyword planner and scroll down to the “related keywords” section. This will give you a list of related terms that you can use as potential guest posting targets.


2. Find where your competitors post

You can search for your competitors and see where they usually do guest posting. It is one of the easiest ways to find get ideas for your next content and guest posting projects.


3. Qualify guest posting sites

When you’re looking for a guest blogging opportunity, you want to make sure that the blog is a good fit for your goals and guidelines. You can use these metrics to determine whether or not the blog is a good match for your strategy.

Another factor you’ll want to consider is the size of the audience you’re trying to reach to make sure the blog is a good match for your strategy and the size of traffic generated by site visitors.


4. Develop blog ideas

Now that you know what guest blogging is and how to use it for your blog, it’s time to start developing blog ideas. This can be the most difficult part of the process, but it’s important to take the time to think about what you want to say.

When brainstorming post ideas, keep your goals and the publisher’s wants and needs in mind. Come up with topics that will support your goals while also appealing to the publisher and their readers.

Once you have a list of potential topics, it’s time to start writing. A good blog post should be well-written and captivating, keeping readers engaged for long periods. The final step is putting all your ideas together into one cohesive package. This document will serve as your pitch when contacting publishers, so make sure it’s well-written and error-free.


blog ideas


5. Make sure it’s a fit for their readers

You don’t want to spend all of your time creating a great post that no one will read.


6. Create a guest post pitch

When you’re pitching a guest post, it’s important to catch the attention of the publisher. You must make your pitch to a specific person, not just any editor or contact page on a website.

In your pitch, include a compelling subject line so that it stands out among other pitches. You should also highlight the benefits of publishing your post by sharing what their readers will gain and how the post will serve their site.

Pitch your post to fill a content gap on the competitor’s website. Show that you’ve done your research to identify where they’re lacking in their content and how you can help them with this issue. In addition, include links to other guest posts you’ve written, social metrics, etc., to show the publisher what you have to offer and why they should work with you.


7. Write a post worth publishing

Now that you’ve pitched an idea and it’s been accepted, it’s time to write the post. This is where a lot of people fall short–they submit a post that isn’t up to par, or they don’t take the time to write a quality post. Remember, you’re trying to add value to your guest posting site, so make sure your post is well written and edited.

Including a call to action can also help increase your published chances. Ask readers to do something, such as subscribe to your blog or download a freebie. By providing valuable content and asking readers to take action, you’re helping them get one step closer to becoming a customer.


8. Follow up

Once you have submitted your guest post, it’s important to follow up with the website owner. This will ensure that they received your submission and that they are considering publishing it.

You should follow up after a post is published as well. Respond to comments on your blog posts, and promote the post on your site by either linking to it in a portfolio page or writing a post summary with a link to the original on your blog.

If you receive any negative responses, don’t be discouraged. Some initial negative responses may reflect an opportunity for your company. You should carefully craft the follow-up emails to these site owners who initially turned you down.


9. Track your guest posting results

Now that you’ve published a few guest posts, it’s time to track your results! This is an important step in order to determine which sites are helping you reach your goals and which ones need to be improved.

Several metrics can be tracked to measure success rate, including the number of clicks per article; visits per day; average time on site, bounce rates, and conversion rate. It’s essential to track the metrics from guest posts so you can determine which ones helped you and which ones missed the mark. You should track your progress on a spreadsheet.


Who Can Write a Guest Post?

freelancer writing blogs


Anyone who has something valuable to share with a target audience can write a guest post. Guest posts should be high-quality, engaging, and relevant to your audience.

Guest posts can be written by anyone who has something valuable to share with the blog’s audience. The best guest posts are often on-topic, relevant, and of various lengths. More content means increased odds of a high position in Google search engine results pages (SERPs).

If you want to write a guest post, Investopedia is the best place for advice on writing and SEO. Their editorial guidelines can help you understand what they’re looking for in their blog posts.

Not all guest posting sites are created equal, however. “Wise Bread” is a popular site for submissions that covers various topics, including finance.

Multiple sites accept guest posts on finance-related topics; one such example is the Geek Estate Blog which takes requests from interested parties directly via email. When submitting a guest post, be sure that it is relevant to the blog’s content. 


Start Building Your Guest Posting Plan

guest post planning


Now that you know what guest posting is and some of its benefits, it’s time to start planning your strategy.

Determine who your target audience is. Guest posting can be a great way to reach new customers, but only if you target the right people. Figure out who your ideal customer is and tailor your content accordingly.

If you want to know more about how creating blogs and content can help you in your digital marketing, we recommend you to talk to our team of experts in Ubique Digital Solutions. UDS is a digital solutions company that offers high-quality services that will help you rock your digital management and marketing effectively. Contact us now!

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