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What is ActiveCampaign? Features and Benefits

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Imagine having a personal assistant who can help you manage your customer relationships and marketing campaigns without missing a beat. That’s pretty much what ActiveCampaign does. It’s an email marketing and automation platform designed to streamline your marketing efforts, enhance customer engagement, and ultimately boost your business’s revenue. But how exactly does it work, and what makes it stand out from other tools? Let’s find out.


What is ActiveCampaign?

ActiveCampaign Tool


ActiveCampaign is an email marketing and automation platform designed to help businesses engage with their customers, gather data, and increase revenue. It is widely used for managing email marketing campaigns, customer relationship management (CRM), and marketing automation. ActiveCampaign enables businesses to create targeted email campaigns, automate workflows, and track customer interactions across various channels, including email, SMS, and social media.


ActiveCampaign Benefits

Now, you might be wondering, “Why should I consider ActiveCampaign for my business?” Well, here are a few key benefits:

  • Automation: Think of it like putting your marketing on autopilot. ActiveCampaign can handle repetitive tasks like sending welcome emails or follow-ups, freeing up your time for more strategic work.
  • Customization: It allows you to tailor your messages to each customer’s behavior and preferences, making your marketing efforts much more personal and effective.
  • Integration: With over 900 integrations, ActiveCampaign can connect with almost any tool you’re already using, from CRMs to e-commerce platforms, making your workflow seamless.
  • Scalability: Whether you’re a small startup or a large corporation, ActiveCampaign scales with your business needs. It offers different plans to suit various stages of business growth.
  • Advanced Reporting: You get detailed insights into how your campaigns are performing, which helps you make data-driven decisions to optimize your marketing strategies.


ActiveCampaign Features

Let’s dive into some of the standout features that make ActiveCampaign a powerhouse for marketers:

  • Email Marketing: Craft beautiful emails with ease using their drag-and-drop builder. You can set up newsletters, promotional emails, and more.
  • CRM Integration: Keep all your customer information in one place, making it easy to manage relationships and sales pipelines.
  • Automation Workflows: Use pre-built automation recipes or create custom workflows to automate tasks like follow-ups, lead nurturing, and more.
  • SMS Marketing: Yes, you can send text messages too! This feature lets you reach your audience directly on their phones.
  • Website and Event Tracking: See what your customers are doing on your site and use that data to trigger personalized messages.
  • Lead Scoring: Identify your most engaged leads so your sales team can focus on those most likely to convert.
  • Segmentation: Divide your audience into segments based on behavior or demographics to send targeted messages that resonate.


How to Use ActiveCampaign

Getting started with ActiveCampaign is pretty straightforward. Here’s a simple roadmap to help you get the ball rolling:

  1. Account Setup: First, sign up for an account and fill in your business details.
  2. Import Contacts: Bring in your existing contacts from other platforms using CSV files or direct integrations.
  3. Create Campaigns: Use the intuitive builder to create your email campaigns. You can also set up automation workflows with their visual flowchart tool.
  4. Segment Audience: Group your contacts based on various criteria to ensure you’re sending the right message to the right people.
  5. Track and Analyze: Monitor the performance of your campaigns through detailed reports and adjust your strategies based on what works best.


ActiveCampaign for Marketing

ActiveCampaign is not just an email marketing tool; it’s a comprehensive marketing solution. Here’s how it can supercharge your marketing efforts:

  • Email Campaigns: Easily design and send out tailored email campaigns to keep your audience engaged.
  • Automation: Set up sophisticated automation workflows to handle everything from welcome emails to re-engagement campaigns.
  • SMS Campaigns: Send timely text messages to your customers for more immediate engagement.
  • Social Media Integration: Connect your social media accounts to ActiveCampaign to manage all your marketing efforts in one place.
  • Landing Pages: Create custom landing pages to capture leads and drive conversions.
  • A/B Testing: Experiment with different versions of your emails and landing pages to see what works best.


What can ActiveCampaign Do?

Automate the work of the sellers

One of the best marketing automation tools that will help you grow your business in the online market.

You can use it to find out where visitors are coming from, what they’re searching for, which pages they visit, and more. The purchase tracking features are built into many eCommerce platforms (e.g., Shopify, BigCommerce, etc.), and the “Recommendations for you” section is a nice way to help you increase purchases, loyalty, and engagement.

Super easy delivery and ordering

In our deliverability tests, ActiveCampaign performs better than other tools, so if you want to get more emails delivered, you should consider using this tool.

ActiveCampaign is designed to help you get started in email marketing so that you can make changes and learn more about it along the way. After you’ve learned the ropes with ActiveCampaign, you can take the next step by making a few small changes to the software.

This might only be considered a con if you’re looking for a quick and easy email tool. There are several other mail systems out there, so you may want to find a different one if you’re only looking for this functionality.

ActiveCampaign Makes Your Marketing Tasks Easier and Faster

The Activecampaign system is an online system that’s been used for years for creating newsletters, mailing lists and campaigns and much more. All in one marketing automation software is an excellent choice for small and large businesses alike. It’s packed with features, so no matter your business size, you’re sure to find the solution you’re looking for.

ActiveCampaign makes it easy to perform a whole host of tasks, including sending out email newsletters, tracking and managing sales, and managing your contacts. On the other hand, the most notable feature is the ability to offer more sales and marketing automation capabilities.


Is ActiveCampaign a CRM?

ActiveCampaign is a marketing and sales automation platform that helps you manage and automate the entire sales cycle, from lead capture and qualification to sales management and tracking.

There are three ways to manage leads: through automation, direct communication, or both.


Is HubSpot Better Than ActiveCampaign?

ActiveCampaign is designed to work with small businesses that don’t have the budget for a full-featured CRM platform. It’s great for managing marketing and sales processes, although there are some limitations. But if it addresses your needs adequately, you may never know you’re missing out on anything.

HubSpot is the best choice for companies that need a comprehensive CRM program and doesn’t mind paying for it. While the price isn’t too high, it’s more than other platforms, but the overall value makes it worthwhile. ActiveCampaign is ideal for marketers with a smaller budget who depend heavily on email marketing or have less use for social media and advertising management.



What You Can Do With Google Ads and ActiveCampaign

  1. Use the new Google Ads tags to create new ActiveCampaign contacts in Google Ads.
  2. Create New ActiveCampaign Contacts in Lists with Google AdWords.
  3. You can create new ActiveCampaign contacts in segments with Google Ads.
  4. If you’ve ever tried to update your existing contact information in ActiveCampaign, you know it’s a pain-in-the-butt process! Luckily, this one plugin fixes that!
  5. Automate the update of your Google AdWords account so that it updates contacts in lists with information from the accounts they have in ActiveCampaign.
  6. If you want to increase conversions for your emails by adding Google Ads, you should use the “Update Contacts” feature. It will help you increase your open rates, and also increase your overall conversion rate for this contact segment.


Is ActiveCampaign Right For You?

Automation platforms are available in a wide range of price ranges, and with a huge array of features and capabilities. It’d be no surprise if you’re not sure which one is right for you.

But hey, that’s what we’re here for.

Ubique Digital Solutions enables you to discover what’s going on in your business, build confidence and share your findings with others so you can make adjustments as needed. We’ll work with you and your team to explore where automation might be able to help you with your sales efforts, and what software we can implement it with to best fit your specific needs.

We use ActiveCampaign features for our client’s business processes. No matter how much you automate if you’re not using multiple automation platforms, you’ll miss out on the latest technology improvements. Reach out to us today.



Q: How do I create ActiveCampaign subscription forms to use in WordPress?

You must be using the ActiveCampaign email marketing platform to use this widget. The plugin makes it easy for anyone to create their own subscription forms. You’ll learn how to set them up, and then customise them to your needs.

Q: Do I need a lot of technical experience to use ActiveCampaign?

With ActiveCampaign you can set up email marketing, send out automated emails, or even create custom HTML forms. You do not need to be a developer or a designer to use ActiveCampaign. Whether you’ve got a team of professionals or are just starting out, we can help you send out emails and create marketing automation for your business. 

Q: Does ActiveCampaign automatically increase my contact limit?

Our customer service representatives will always follow your instructions and if you feel you have reached your contact limit then simply tell them. You can manually increase your contact limit in your account’s “Billing & Upgrade” settings. You’ll have an alert displayed when you approach your credit limit.

Q: How do I track links in an ActiveCampaign?

In order to track links within ActiveCampaign, use the “Add a Link” function to generate a link that redirects to a custom landing page. You can then track the link using the “URL Builder” tool and a Google Analytics account.

Q: Is ActiveCampaign the same as Mailchimp?

No, ActiveCampaign and Mailchimp are not the same. While both are email marketing platforms, they have different strengths and features. Mailchimp is often considered more user-friendly for beginners and small businesses, focusing primarily on email marketing with some automation features. In contrast, ActiveCampaign offers more advanced automation capabilities, a built-in CRM, and extensive integration options, making it suitable for businesses looking for a more comprehensive marketing automation solution.

Q: How many emails can I send with ActiveCampaign?

The number of emails you can send with ActiveCampaign depends on the pricing plan you choose. ActiveCampaign offers several plans (Lite, Plus, Professional, and Enterprise), each with different limits based on the number of contacts you have. For instance, the Lite plan starts at $11 per month for up to 500 contacts, allowing unlimited email sends to those contacts. Higher-tier plans offer additional features and support larger contact lists, with pricing scaling accordingly.

Want to learn more?

Contact UDS to Learn How We Can Help




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