What is ActiveCampaign? Its Concept and Features

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What is ActiveCampaign?

ActiveCampaign Tool


ActiveCampaign is a powerful email marketing platform for small and medium-sized businesses. It lets you manage your customers and leads, create beautiful email campaigns, and measure the results of your marketing efforts. ActiveCampaign allows for web-based application and management of email marketing campaigns. A user can set up and run custom email campaigns and can view and analyse the results of these campaigns.


What is the Purpose of ActiveCampaign?

ActiveCampaign is a tool designed to streamline the management of your marketing activities by tracking leads, generating automated email campaigns and creating automated follow-up messages.

It is an email marketing, sales management, and CRM solution designed to help you nurture your leads. With it, you can nurture your contacts through the pipeline using a variety of marketing channels.


How ActiveCampaign Works?

ActiveCampaign is a comprehensive business management software tool designed to help eCommerce businesses. It’s big on email marketing and creating customer journeys that are more engaging than other similar tools. Designed to give busy salespeople and marketers more time to focus on their selling – and at the right time – ActiveCampaign is a great choice of CRM for different market areas.

The ActiveCampaign package is sensibly priced in what is a competitive market. It has unique features that you don’t find in many marketing automation packages. When you combine these features with the ones you want in a marketing automation solution, it makes the ActiveCampaign package an attractive choice. These are some of the features that come with ActiveCampaign.


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Is ActiveCampaign a CRM?

ActiveCampaign is a marketing and sales automation platform that helps you manage and automate the entire sales cycle, from lead capture and qualification to sales management and tracking.

There are three ways to manage leads: through automation, direct communication, or both.


What are the Different Tools for This Platform?

There are two types of tools that can be used on this platform:

1. One is the standard toolbox which has a number of features including one-click email marketing, analytics, and customer segmentation.

2. There are also tools that can be used to track conversions such as web-based analytics tracking with A/B testing features.


What is the ActiveCampaign Concept?

ActiveCampaign is an email marketing automation platform that helps businesses engage subscribers, gather data and increase revenue.

The tool includes integrations with Google Analytics, MailChimp, HubSpot CRM, and Facebook Ads.

ActiveCampaign also offers a variety of marketing automation tools that include segmentation, drip campaigns, welcome series and more to help businesses keep their marketing efforts running smoothly.


ActiveCampaign Features‍

ActiveCampaign is an email marketing and CRM software for small businesses. It offers a lot of features for both small businesses as well as large corporations. It is one of many marketing automation packages that are designed to make life easier for marketers and help agencies automate marketing campaigns and is highly rated by many users who appreciate its versatility (see here why you should start with Marketing Automation).

With more than 100 pre-made templates, customizable settings, and the ability to choose from numerous features, ActiveCampaign is easy to use and simple to set up, and also provides access to a variety of functions that can be customized for each user. All together it’s an intelligent platform that makes it easy for every business to start with sales and marketing automation.

Some of the most popular features include:

ActiveCampaign Concept


Advanced reporting

This is the most important SEO tool that every online marketer needs. This allows you to see what people are doing on your site, the page rank of your pages, which keywords are driving traffic to your site and more.


Migration services

ActiveCampaign will help you move everything from your current software for free without any fees.


Gmail extension

You can now manage your contacts and organise your email from any online location.

You can segment your email list by location, age, and almost any other attribute. This is a great way to target your contacts so that you can create better content for them and send the right messages at the right time.



Your iPhone or iPad can help manage your business on the go. Whether you need to access your contacts, email, deal tasks, or update information, an app like this can make your life easier.


What can ActiveCampaign Do?


Automate the work of the sellers

One of the best marketing automation tools that will help you grow your business in the online market.

You can use it to find out where visitors are coming from, what they’re searching for, which pages they visit, and more. The purchase tracking features are built into many eCommerce platforms (e.g., Shopify, BigCommerce, etc.), and the “Recommendations for you” section is a nice way to help you increase purchases, loyalty, and engagement.


Super easy delivery and ordering

In our deliverability tests, ActiveCampaign performs better than other tools, so if you want to get more emails delivered, you should consider using this tool.

ActiveCampaign is designed to help you get started in email marketing so that you can make changes and learn more about it along the way. After you’ve learned the ropes with ActiveCampaign, you can take the next step by making a few small changes to the software.

This might only be considered a con if you’re looking for a quick and easy email tool. There are several other mail systems out there, so you may want to find a different one if you’re only looking for this functionality.


ActiveCampaign Makes Your Marketing Tasks Easier and Faster

The Activecampaign system is an online system that’s been used for years for creating newsletters, mailing lists and campaigns and much more. All in one marketing automation software is an excellent choice for small and large businesses alike. It’s packed with features, so no matter your business size, you’re sure to find the solution you’re looking for.

ActiveCampaign makes it easy to perform a whole host of tasks, including sending out email newsletters, tracking and managing sales, and managing your contacts. On the other hand, the most notable feature is the ability to offer more sales and marketing automation capabilities.


Is HubSpot Better Than ActiveCampaign?

ActiveCampaign is designed to work with small businesses that don’t have the budget for a full-featured CRM platform. It’s great for managing marketing and sales processes, although there are some limitations. But if it addresses your needs adequately, you may never know you’re missing out on anything.

HubSpot is the best choice for companies that need a comprehensive CRM program and doesn’t mind paying for it. While the price isn’t too high, it’s more than other platforms, but the overall value makes it worthwhile. ActiveCampaign is ideal for marketers with a smaller budget who depend heavily on email marketing or have less use for social media and advertising management.



Top 4 Benefits of ActiveCampaign for Your Email Marketing

With email marketing being an essential component of your entire inbound marketing strategy, choosing the right email software to meet your business goals is important. There are numerous excellent email marketing software tools. However, we would like to draw attention to ActiveCampaign, an extremely effective platform that makes it easy for small business owners to send targeted campaigns, utilise lead nurturing tactics, and automate marketing.

If you have your mindset on using an alternative email marketing software platform to your current provider, ActiveCampaign is worth looking at. The goal is to help you understand ActiveCampaign so you can make an informed decision. We’ll show you what makes it unique and share the pros and cons to help you make an informed decision.

There are many benefits to using ActiveCampaign. Here are four of them:


#1 A complete email marketing automation and CRM platform

From eNewsletters, email marketing automation, auto-responders, beautiful email templates, drag and drop email designer to social media monitoring, SMS marketing, CRM and custom forms for landing pages, ActiveCampaign is a comprehensive email marketing software made easy for marketers and small business owners. ActiveCampaign can help you to create and automate your sales and marketing processes to improve lead relationships and ensure you’re on track with your marketing strategy!


#2 Simple to segment your subscribers

The main goal of ActiveCampaign is to segment your email list. You’ll learn how to use tags so that you can better communicate with each segmented audience. Email segmentation is an extremely effective strategy that will greatly increase your subscriber engagement, click-through rates, and sales conversions. This statistic alone should convince you that email marketing is one of the most powerful tools available to you. But if you’re still not convinced, here are some more compelling statistics: 77% of all ROI comes from segmented, targeted, and triggered campaigns. To write engaging, effective emails, you have to focus on the reader and what they care about. You can use tags to easily execute this email marketing technique for your successful email marketing campaigns.


#3 Excellent user interface

The ActiveCampaign user interface is easy to use and highly intuitive. It takes only a few minutes to get used to the interface and become productive with it. You’ll be able to create attractive email campaigns in a matter of minutes. With the Email Designer, you’ll be able to create high converting email campaigns that enhance your customers’ experience. If you find yourself getting stuck or if something doesn’t seem to flow just right, you’ll notice helpful hints, tips, and techniques guiding you towards the right step.


#4 Very cost-efficient

The un-intimidating monthly subscription starting as low as $9/month makes ActiveCampaign an excellent choice for any sized business. This affordable pricing and high-quality deliverability rates are hard to beat. For only $9 per month, you can enjoy email marketing and marketing automation tools for your business. With this plan, you’ll also get the best pricing option for the following tools: The Pro plan includes advanced features such as automated Salesforce data import, more robust email marketing, and access to an exclusive Facebook community where you can connect with other sales professionals and learn about new selling methods.


What You Can Do With Google Ads and ActiveCampaign

  1. Use the new Google Ads tags to create new ActiveCampaign contacts in Google Ads.
  2. Create New ActiveCampaign Contacts in Lists with Google AdWords.
  3. You can create new ActiveCampaign contacts in segments with Google Ads.
  4. If you’ve ever tried to update your existing contact information in ActiveCampaign, you know it’s a pain-in-the-butt process! Luckily, this one plugin fixes that!
  5. Automate the update of your Google AdWords account so that it updates contacts in lists with information from the accounts they have in ActiveCampaign.
  6. If you want to increase conversions for your emails by adding Google Ads, you should use the “Update Contacts” feature. It will help you increase your open rates, and also increase your overall conversion rate for this contact segment.


Is ActiveCampaign Right For You?



Automation platforms are available in a wide range of price ranges, and with a huge array of features and capabilities. It’d be no surprise if you’re not sure which one is right for you.

But hey, that’s what we’re here for.

Ubique Digital Solutions enables you to discover what’s going on in your business, build confidence and share your findings with others so you can make adjustments as needed. We’ll work with you and your team to explore where automation might be able to help you with your sales efforts, and what software we can implement it with to best fit your specific needs. We use ActiveCampaign features for our client’s business processes.

No matter how much you automate if you’re not using multiple automation platforms, you’ll miss out on the latest technology improvements. Reach out to us today.



Q: How do I create ActiveCampaign subscription forms to use in WordPress?

You must be using the ActiveCampaign email marketing platform to use this widget. The plugin makes it easy for anyone to create their own subscription forms. You’ll learn how to set them up, and then customise them to your needs.


Q: Do I need a lot of technical experience to use ActiveCampaign?

With ActiveCampaign you can set up email marketing, send out automated emails, or even create custom HTML forms. You do not need to be a developer or a designer to use ActiveCampaign. Whether you’ve got a team of professionals or are just starting out, we can help you send out emails and create marketing automation for your business. 


Q: Does ActiveCampaign automatically increase my contact limit?

Our customer service representatives will always follow your instructions and if you feel you have reached your contact limit then simply tell them. You can manually increase your contact limit in your account’s “Billing & Upgrade” settings. You’ll have an alert displayed when you approach your credit limit.


Q: How do I track links in an ActiveCampaign?

In order to track links within ActiveCampaign, use the “Add a Link” function to generate a link that redirects to a custom landing page. You can then track the link using the “URL Builder” tool and a Google Analytics account.


Q: How does tracking work on ActiveCampaign?

ActiveCampaign will monitor clicks and opens and assign a score to each, and then combine that with other metrics like the number of unsubscribes and bounces, in order to calculate what we call the “engagement rate.”

Want to learn more?

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