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What are marketing automation tools?
Marketing automation tools automate marketing functions such as email and online advertising. They help you increase your efficiency, save money on resources, and make it easier to manage all of the data involved in marketing.
How do marketing automation tools work?
Marketing automation is a complicated tool, but it offers many benefits for businesses. Through the use of an automated marketing software, marketers are able to automate repetitive tasks, scale marketing efforts, and measure campaign effectiveness. The marketing automation tools that are available on the market are easy to use and can be applied to any type of marketing strategy.
There are a variety of marketing automation tools that do different things. Some allow you to set up rules and triggers that automatically send out emails or other notifications at specific times. Others give you the opportunity to connect your website to other apps and download customer data from them. Marketing automation tools work by sending automated emails and notifications at specific times, and by connecting your website to other apps and downloading customer data from them.
Tools for marketing automation
HubSpot
HubSpot is a SaaS marketing automation tool. It sells its software as an integrated campaign capable of creating, managing and measuring all aspects of your digital marketing campaigns. With HubSpot, you and your marketing team can keep tabs on all potential marketing opportunities, including social media or email marketing, online advertising across digital channels and search engine optimization (SEO).
Pardot
Pardot is a marketing automation software solution that helps marketers build, manage and optimize their email marketing campaigns. It’s the most powerful tool for driving revenue from your existing email lists of contacts.
Marketing automation is a tool that aids in the digital marketing process to help businesses automate predictable and detailed campaigns. Pardot enables users to collect data, create reports and mine their asset data by linking the marketing automation software to their marketing elements.
ActiveCampaign
ActiveCampaign Tool is a powerful email marketing automation platform for eCommerce and online businesses. It provides everything needed to create, deliver, measure, and optimize beautiful, personalized emails. The platform helps you build, manage, and grow your email list, segment your contacts, create stunning emails, and send them to the right people, at the right time.
Omnisend
The Omnisend tool can be used in marketing automation by integrating with the company’s CRM or other workflow management tools. The system allows for quick and easy conversion of customer data into leads. It is a tool that provides the ability to send out email marketing campaigns with an easy-to-use interface and no coding or scripting required, while also providing
Marketo
The Marketo tool can be used in marketing automation by integrating with the company’s CRM or other workflow management tools. The system allows for quick and easy conversion of customer data into targeted email marketing campaigns.
The Marketo tool also allows users to create automated workflows and trigger the automation based on specific data in CRM, such as a new lead generated in CRM.
Eloqua
Other marketing automation tools rely on the power of human interaction to create targeted campaigns. They have a limited ability to automatically trigger emails, automate workflows and generate reports based on data pulled from multiple sources. Eloqua tools do not rely on human interaction and can automate workflows, generate reports, and trigger emails based on data pulled from multiple sources to allow for a broad range of marketing.
Social Media Automation Tools
Hootsuite
Automation features:
a. Schedule tweets, Facebook posts and LinkedIn updates for future publication;
b. Track engagement metrics on social media websites to analyze which content performs best with your audience;
c. Create custom reports to compare your social media performance with competitors;
d. Create social media content in multiple languages.
Hootsuite is an effective tool for executing and automating the process of publishing messages.
Sprout Social
Automation Tools Features
a. Organize and manage multiple social media profiles;
b. Create automated, scheduled posts across various platforms;
c. Analyze engagement metrics on different social media websites to track which content performs best with your audience.
d. Create custom reports to compare your social media performance with competitors;
Buffer
Automation Tools Features and Uses:
a. Social media automation tool that helps manage your social content, schedule posts for various networks and analyze engagement statistics.
b. Can be used to create custom reports on the performance of different social media channels.
c. Can be used to schedule posts for multiple networks simultaneously, including Facebook, Instagram and Twitter.
Pricing Automation Tools
Wiser
The most comprehensive pricing strategy and automation tool on the market is offered by Wiser. It was designed by a direct response expert, and it has helped tens of thousands of businesses achieve rapid and massive price reduction… often as much as 90% or more! The most important tool a marketer can have is a good guess (estimate) of what the market will bear. This tool, coupled with a little “common sense”, goes a long way in determining whether or not a new initiative will succeed. As forces in the marketplace change, Paul always keeps his finger on the pulse of the market, so he knows what your prices should be at any given time. This allows his strategies to work for you and your customers, every time.
Informed
Informed is a repricing automation tool for eCommerce businesses and online sellers. It is the most advanced tool of its kind and it is easy to use. With an extremely robust and well-designed interface, they have one of the most feature-complete and comprehensive research tools in the e-commerce business. Their repricing algorithm is unique because it is based on an extensive proprietary database of over six million SKUs. Their proprietary AI technology is intelligent enough to analyze all of the SKUs in your Amazon account, identify the ones which are most profitable to re-pricings, and create a suggested repricing strategy just for you.
Skuuudle
Skuuudle makes it easy and fast for you to see what your competitors are doing, which lets you quickly react to their moves and gives you an enormous advantage when it comes to pricing. So you’ll never miss a sale because of the price. Skuuudle is also one of the very few pricing automation tools that pull data from both eCommerce marketplaces and direct sellers.
Prisync
Prisync is an automated pricing engine that helps eCommerce stores to automate and speed up their pricing process. Price-conscious consumers also mean it’s vital that brands can quickly react to competitive price changes. It’s not enough to simply say “Sell for $10,” you need to have a system in place to hit that number every time. Pricing your product or service is one of the most important activities you must perform if you want to increase sales and profits. Prisync makes it easy by automatically updating competitor prices every time there is a change in your market.
Customer Journey Automation Tools
LeadSquared
LeadSquared is a software system for automating the lead nurturing phase of the customer journey. It was designed primarily for use in sales organizations, but B2C companies are using it, as well. The Lead Generation Funnel is designed to help you capture more leads, so you can close the sale faster. And that means you’ll be able to capture more leads in the first place. You can set triggers, conditions, and actions to automate your drip marketing so you never miss an opportunity to advance your leads toward a sale.
Infusionsoft
Infusionsoft is marketing automation software designed to help businesses communicate effectively with their customers and prospects. It was formerly known as “Kiss” after the founders originally developed it as an automated phone system for their family jeweller business. Infusionsoft’s all-in-one platform makes it easy to create an unlimited number of highly-customized, multi-page email communications for any type of business. Whether you’re a solo entrepreneur or managing a team of employees, you’ll love the ease of use and the huge amount of powerful features built-in to the software.
Advertising Automation Tools
Revealbot
Revealbot is a marketing automation tool that helps you grow your business. It combines the power of email, social media, web content and more to create an integrated customer experience for every touchpoint.
Revealbot’s unique technology enables you to create a personalised marketing experience for each of your customers, automating the process that once took hours and days.
Trapica
Trapica is an intelligent audience selection tool for people who use Facebook paid advertising. It helps you select the most responsive and profitable audience for your campaign. Amazon’s algorithm provides a very deep insight into their customer’s psyche, and it helps them select those customers who are most likely to buy from them at the exact right time. It also helps them select those customers who are most likely to become fans of their brand.
AdRoll
AdRoll is a leader in automated online advertising, and has become one of the largest ad serving companies in the world. There’s no better place to have your advertising served up by a big, competent team of people who really understand online marketing. Amazon’s advertising platform is more powerful than the rest combined. With their software, you can run ads on every channel from display and social, to email. Remember all those emails I sent you last month? The ones about the powerful retargets being used by big mailers like John, Paul Bencivenga and Jay Abraham? You know what? With a little work, you can use retargeting to build a huge list of hot leads, just as we did last month.
Metadata.io
Metadata.io is a tool that helps marketers understand what consumers are saying about their brand on social media and other digital platforms like blogs, forums and video content. The company’s proprietary artificial intelligence technology aggregates and analyzes user comments, reviews, ratings and other data to provide a holistic view of how consumers are engaging with brands.
Customer Relationship Management (CRM) Tools
Zoho
Basic Features:
a. It capture leads
b. Manage customer interactions, including support requests and orders.
c. Create personalized offers tailored to each customer’s interests.
Best marketing automation tools for startups
Google Analytics
Basic Features include:
a. Tells you how many visitors, page views and conversions from various marketing channels
b. Allows you to set up goals for your website
c. Tracks the performance of your website and the effectiveness of different marketing channels
d. Can help you better understand customer needs and how to improve your products.
HubSpot is one of the best automation tools for small business
HubSpot is one of the best marketing automation for startups because:
a. HubSpot offers a variety of marketing automation features.
b. It’s easy to use and has an intuitive interface.
c. The company also offers support for small businesses with its free starter plan.
Benefits of Digital Marketing Automation Tools
Digital marketing automation tools offer the following benefits:
a. They make it easier for small business owners to set up a social media presence and manage their content.
b. They provide analytics on the performance of social media posts.
c. They help businesses manage customer service on their websites and across all digital channels.
d. Some tools offer integrated ad campaigns.
What should I look for in marketing automation tools for small businesses?
The list below includes some of the major features that you should consider when evaluating marketing automation software:
a. You will need to know how your campaigns are performing in order to make adjustments.
b. Some marketing automation tools can provide you with an integrated way of managing your ads, which is helpful when using multiple platforms for advertising.
5 common marketing automation feature sets
Common features of marketing automation tools include elements that are consistent across the board. For example, many tools have an “engine” for building and running campaigns that integrate with an “operations” module for tracking leads, orders, and everything else. These five most common features are:
1. Email marketing automation
E-mail is one of the oldest forms of digital communication, and it remains extremely effective. Due to their overwhelming success with “direct mail”, most online marketers consider email to be the most underutilized medium in their arsenal. They often overlook the power of email to deliver a powerful impact to their lists. It’s a must-read if you’re looking for a marketing automation tool that’s easy to learn and use.
Mass emailing is an important part of what a good marketer offers. Without it, you’ll have to depend on other people to do the work for you which will dramatically decrease your results. An “advanced” e-commerce platform automatically sends follow up emails to your customers that include a link to any ordered product along with a personalized message. This helps you increase your sales volume and reduces your refund rate. Marketers can also use these very same tools to create, edit, and embed forms on their websites for lead generation and email outreach.
2. Lead nurturing
Lead nurturing is a crucial part of the process of growing your email list. Some of the best marketing automation tools offer this feature. A lead management system helps companies better track, segment and communicate with their leads so they can convert them from a prospect to a paying customer. These five basic and four advanced nurturing functions are the core functions of any good marketing automation program. There are other things you might include such as email tracking and reporting, order tracking, surveys, and scheduled email blasts but these are the main five functions that every good marketing automation program should have.
3. Social media automation
With social media automation, your social media channels will automatically post content that is most relevant to you. This also keeps your followers engaged and informed with your latest updates, which can be both time consuming and daunting for many business owners. Social media automation is a method of automating the distribution of posts through social media channels. This may be accomplished by use of a chatbot or artificial intelligence to determine the most appropriate posts for the user’s audience.
4. Analytics and reporting
Automated marketing efforts give you the greatest benefit after you’ve scaled personalized marketing to larger audiences. The in-depth analytics allow you to see who is responding to what you’re sending out, how they’re responding, and when. Most marketing automation tools are nothing but sophisticated business intelligence (BI) applications. They enable you to create simple, easy-to-read dashboards that display your crucial key performance indicators (KPIs).
5. SEO, paid media, and digital advertising
Most digital marketing professionals are aware that these four functions are necessary to become successful with any marketing campaign. However, few take the time to understand how each function works, or how they can be combined to create an effective multi-channel marketing campaign. Digital advertising, SEO and paid media should be utilised well in order to be the top of the game when it comes to marketing campaign.
Do You Actually Need a Marketing Automation Tool?
The answer to this question will depend on what you are trying to accomplish. If you just want a way of managing your ads, then marketing automation tools may not be necessary for the job. However, if you are trying to manage social media marketing campaigns with your advertising efforts, then a tool may be the best way of doing so.
There is more than one way to market and do business online. Marketing automation, media automation and e-mail marketing all have different purposes and ways of achieving targeted marketing. We recommend you reach out to marketing automation experts and start automating your digital marketing processes. Ubique Digital Solutions is our top recommendation if you want a team of experts who could help you run a marketing automation tool like HubSpot. UDS is an all-around agency that offers different services about HubSpot. Choose your best marketing automation partner with UDS, now.
