Marketing Analytics: How To Use Data To Better Market Your Business

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What is Marketing Analytics? Marketing analytics is the practice of helping marketing departments improve their marketing campaigns and better understand their customers. It can help departments understand what marketing channels are most effective, what most popular content is, and how to target their customers better. It involves capturing data about customer behaviour, segmenting that data, […]

10 Digital Marketing Skills to Master in 2024

Digital Marketing

Digital marketing changes at a fast pace and what works today may not work tomorrow. Let’s break down 10 of the most important digital marketing skills you need to master to stay top of your game.