What is a Digital Marketing Funnel?

A digital marketing funnel is a specific set of steps that take potential customers from discovering your website to becoming an active consumer through the process of incremental engagement.
What is Digital Marketing Strategy?

What is Digital Marketing Strategy? It’s not a new question. What is it, how do I create one, and what are the benefits of doing so? In this article, we will answer these questions and explore what makes a digital marketing strategy effective. Digital marketing strategies are the tools that companies use to increase their […]
10 Benefits of Working with a Digital Marketing Agency

A digital marketing agency is a specialized firm that provides a variety of services to help businesses increase their online visibility, attract more customers, and drive revenue.
How Apollo.io Can Help Your Business

What is Apollo.io? Apollo.io is an all-in-one sales intelligence platform. It includes tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo.io to discover more customers in the market, connect with contacts, and establish a modern go-to-market strategy. How Does Apollo.io Work? Apollo.io helps businesses increase their website […]
Google Data Studio – The Best BI Tools for Beginners

We are going to review Google’s BI tool, Data Studio, one of the best BI tools for Beginners. It’s completely free to use, but is it any good? Let’s find out. Right, so we will be evaluating Data Studio based on these six major differentiators of BI tools. The six differentiators are: 1. Connectors2. Data Management3. […]
10 Digital Marketing Skills to Master in 2024

Digital marketing changes at a fast pace and what works today may not work tomorrow. Let’s break down 10 of the most important digital marketing skills you need to master to stay top of your game.
How Digital Marketing Will Change in 2021

2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly, to voice search controlling roughly 50% of the searches in the United States according to Comscore. But 2020 is over, what’s going to happen in 2021? […]