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Social Media Marketing for Real Estate: Where To Start?


Social Media Marketing for Real Estate

When it comes to social media marketing for real estate, there are a few things that agents should embrace:

  1. Use your social media channels to provide potential clients with a far richer understanding of the markets you serve. For example, mention that cities have a “Twitter handle” as part of your social media strategy.
  2. Be sure to use your handles when promoting properties on Social Media – this will help build trust with potential customers.
  3. Don’t be afraid to be yourself and share content that reflects your personality – the more authentic you are, the better you have at building a relationship with buyers or sellers.
  4. Provide value-added content that benefits buyers or sellers, like how to navigate the industry or how they can save money as a buyer or sellers.
  5. Keep in mind that social media is not always the best place for agents to get information – many people who reach out to you are looking for more information on a property that has already been sold or rented, so don’t be deterred by their criticisms!


agents discussing data


Tips on Using Social Media Marketing for Real Estate


1. Focus on social media platforms that work for real estate

Before you dive into any social media platforms, it’s essential to do your research and figure out which ones work best for your industry. For example, Facebook might be a good platform for you to start with if you’re in the real estate business. It has a large audience and is very popular among first-time home buyers.

However, don’t just assume that Facebook is the only option available to you. Explore all of your options before committing to one platform or another. You may find that a different social media platform works better for your business or that specific platforms are more effective at reaching certain audiences. The key is to experiment until you find what works best for you.


2. Use the right tools on social media platforms

Even if you decide to focus on only one or two social media platforms, it’s important to make sure that you have the right tools and resources in place so that you can maximise your results. For example, if you’re using Facebook for your real estate business, ensure you have access to all of the features that Facebook offers its users — including ads!


3. Be patient and experiment until you find what works best for you

It takes time to figure out which social media platform is best for your business. Don’t be afraid to experiment with different platforms until you find one that works well for you. You may also need to adjust your strategy depending on which platform you choose. The key is to be patient and keep trying until you find what works best for you and your business.


4. Facebook is a powerful marketing tool for real estate agents

Facebook is an extremely popular social media platform, and it’s no surprise that it’s also a powerful marketing tool for real estate agents. In fact, according to recent statistics, 38 minutes of use per day can result in significant leads for the real estate industry. So if you’re not already using Facebook as part of your marketing strategy, now is the time to start!


5. Run Facebook ads to gain visibility

When you’re starting out in social media marketing for your real estate business, one of the best things you can do is run Facebook ads. Why? Because they offer a high return on investment (ROI) if done correctly.

What does “done correctly” mean, exactly? It means targeting the right audience and creating attractive and relevant ads. Remember that people will only respond positively to your ad if it speaks to them on a personal level. So be sure to use copy that’s catchy and makes people want to learn more about what you have to offer.

Another important thing to keep in mind when running Facebook ads is that they should be creative and interesting. Nobody wants to see the same old ad over and over again, so mix it up!

And don’t forget: relevance is key. Your ads should target individuals based on their interests and demographics. Otherwise, you’ll waste money on clicks from people who aren’t interested in what you have to sell.

Finally, always remember to set clear goals before launching your advertising campaign. Know what you want people who see your ad to do – whether it’s download an ebook, visit your website, or call you for more information – and make sure your ad reflects that.


6. Share client testimonials and wins on your social media handles

Social media is a powerful tool that can be used to increase confidence in your clientele. By sharing your clients’ success stories on social media, you show the world how your work is putting smiles on faces. This will help lead to conversions and sales.

Be sure to post testimonials from happy clients on all of your social media handles. Not only does this help build trust with potential leads, but it also helps other current and past clients see the great work you are doing. Additionally, make sure to celebrate client wins on social media- from getting a new customer to closing a large deal.

When it comes to posting testimonials or wins, less is more. Don’t overwhelm people by flooding their feeds with too many happy customers-just a couple here and there will do the trick! And don’t forget that video testimonials are even more powerful than written ones-try. Incorporating them into your social media strategy for an extra boost in confidence-inspiring content.


Choose your design

When it comes to social media marketing, you have a lot of options. You can use one of our pre-made templates or create a custom design for your brand. It’s important to find the right voice for your audience and keep it consistent across all platforms. Our social media design templates help you create varied content between channels, engaging customers and building trust in your brand!

Instagram and TikTok are most popular with younger demographics, while Facebook, LinkedIn, and YouTube are more widely used in North America. Publishing content to your Google profile will improve search results online. However, publishing content to a platform other than Google can improve creditability, considering each situation is unique.

data, social media


Polish your social media profiles

1. Drive traffic to your website or landing page

There are many ways to drive traffic to your website or landing page. Some of the most effective techniques are content marketing, social media marketing, and search engine optimisation (SEO).

Content marketing is a good way to increase website traffic. Content marketing education and informative posts are more likely to get shared on social media than sales pitches. Social media monitoring tips and tools can help businesses figure out what people are saying about them on social media without actually engaging in conversation with the person who posted the comment.

Social media is a great way to grow traffic. However, it must be used strategically and not just randomly, as using it incorrectly can result in poor performance. Social media has many specific use cases listed on the list given at the end of this passage.


2. Social proof and client testimonials

Social proof is very powerful in the real estate industry, especially when people look for ways to trust a company or person. In such a scenario, it’s helpful to have social media profiles that are updated and full of great information – like testimonials from happy clients.

Social media is a tricky business. It can be difficult to get people to take the time to write a review and even more challenging to ensure that those reviews are genuine and honest. However, social media users trust reviews on your page just as much as friends and family members.

That’s why it’s essential to start with a template, making sure to change elements like text and images. You can also make it clear that you’re asking for a testimonial but not putting the client on the spot. Happy clients are usually open to writing a testimonial for your business!


3. Show clients who you are

Social media allows professionals to build their brands and connect with potential clients. By creating a cohesive brand across social media networks, you can project an online persona that clients can trust. Additionally, by posting interesting stories, joining relevant groups and more, you can show potential clients who you are and what you’re all about.


The Best Social Media Platforms for Real Estate

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Several social media platforms are available, ranging from Facebook to Tik Tok and everything in between, but not all are good places to begin your marketing efforts. Examine the following three platforms when determining where to start your social media adventure.

With all the marketing tools you need to be synced to the tools you already use, we make it simple for you to have a growing and connected customer base.

1. Facebook

Facebook is a great place to focus on because it provides a wide range of demographics. Real estate businesses can specifically target people interested in buying or selling a home. Facebook also allows you to experiment with different content, which can help you learn what works best for your business. Additionally, Facebook offers analytics tools that give you insights into how well your page performs.

Business page features allow for experimentation with multiple markets – if you’re targeting people in multiple states, you can create separate ads and posts relevant to each market. Facebook business pages also allow clients to leave a recommendation on your page – this helps potential customers see the value of working with you.

A personal profile is a great place to connect with friends, send and receive personal messages, or share updates about what’s going on in your business. It’s important to update your personal profile so that people know who you are and what you do. You should also ensure that any links between your profile and your business page are visible and easy to find.

Facebook groups are an effective way to market real estate without much cost – members of the group will likely be interested in learning more about real estate, so providing valuable information is critical. Facebook groups are also an easy way to network with fellow members of the community. This can help you build relationships that could lead to future business opportunities.


2. Instagram

Instagram is one of the most popular social media platforms, and it’s perfect for real estate agents. Almost a third of all online adults use Instagram, most of whom are millennials or Gen Zers. This makes Instagram a great place to find new clients with younger demographics.

Posts on Instagram should be eye-catching and engaging so that users will want to click on them. You can do this by using filters to make your photos more aesthetically pleasing, posting captions that ask questions or creating Stories that are interesting for followers to watch. “Behind-the-scenes” content is also a great way to use Instagram Stories.



TikTok has quickly become one of the most popular social media platforms, with over 800 million users. It’s primarily used by younger people who are attracted to the platform’s focus on building an audience and sharing your personality. The connection between TikTok and Instagram means that you can cross-post to both platforms, but it’s important to remember that posts are not unique, and they share the same caption.

In social media marketing, TikTok can be used for various content strategies. Some winning formulas include: what a dollar amount buys you in different locations or hidden/undiscovered/underrated places in different locations. Posting often helps attract organic views easily and focuses on simple and bold content.

Social media is an important tool for agents to build a personal brand and market their business. It is important to consider how you can express your personality and build your personal brand through social media channels like TikTok.

TikTok partnered with Vimeo and Canva to make it easier for businesses to create successful TikToks. This partnership has allowed small businesses to streamline the process of creating winning videos.

If you’re looking for one of the best social media platforms for real estate, look no further than Vimeo. Use Vimeo Create to make your own custom templates, with which you can experiment and create a TikTok video about any topic or event you like. Websites such as answer the public will be able to give you ideas on what people want to hear about so that you can create an appropriate 10-second video.


4. Snapchat

Snapchat is a great network for real estate marketing because it appeals to younger audiences. Before building a following, ensure your followers are interested in buying or selling homes. Leverage your existing email list to increase your Snapchat following. Snapchat is a great platform for showcasing listings and features. Promote your listing by sharing quick tips with followers on Snapchat. Snapchat allows realtors to target their audience with specific filters. The ability to use filters is one of the best features of Snapchat, which makes it a great marketing tool for Realtors. Customised filters are available for a small fee. Filters will help in streamlining social media marketing efforts.


5. Pinterest

Most of Pinterest’s users go there for shopping and home design inspiration, which makes it a good investment of time for professionals in the field. Pinterest is best used for marketing property inspiration – you can find new ideas for your next purchase, which includes homes. Pinterest isn’t just a social media platform, but an app that allows people to search for topics relevant to their interests. You can use Pinterest to find new ideas for your next purchase, which includes homes. Be sure to identify specific keywords that will help you reach an audience on the website, format your bio information (brief but detailed), and make sure your audience is looking to engage with specific content (introduce yourself in a few short sentences).


6. LinkedIn

LinkedIn is the go-to destination for professionals to network and share information about their jobs and careers.

Expectations for posting are a little lower here. You just need to post on LinkedIn a few times a week (compared to at least once a day on Facebook and Instagram), but the content must be of exceptional quality.

People aren’t reading your LinkedIn post because they want to learn more about you. They’re reading it because they want to know how you (and what you’re saying) can help them be more successful.


Make sure your business is accessible

Making your business accessible to everyone is key to success. That’s why it’s important to always include closed captions to make your video content accessible. 85% of Facebook videos are watched with the sound off, so captioning is essential for those who rely on visual information. Additionally, if you offer bilingual services, run ads in both languages on the same campaign. Image descriptions are a must for those who use screen readers – they’ll be able to understand what your images depict, which is especially helpful for conveying your brand identity and products/services. The featured design has a layout that makes it easy for everyone who needs your services to find them – now that’s something we can all get behind!


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What is the Importance of Social Media Management for Real Estate?

Social media management for real estate is important for a number of reasons. First, it can help agents and brokers build and maintain relationships with clients and customers. Second, social media can be used to market and sell properties. Finally, social media can be used to gather feedback and information about properties.

1. Build relationships with clients and customers.

2. Use social media to market and sell properties.

3. Use social media to gather feedback and information about properties.


Why do You Need a Social Media Management Tool

Social media is an important part of any marketing strategy, and businesses need a social media management tool to make the most of it. Statusbrew offers all the benefits listed above, which include:

  1. Easier management of multiple accounts
  2. Organisation of conversations
  3. Publication of listings for different social media platforms from a single location
  4. Audience targeting for specific user sets
  5. Boost Post feature for Facebook posts that drive more reach
  6. Engage inbox makes it easy to manage all messages, filter conversations and set priorities accordingly


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How to Craft a Social Media Strategy For Real Estate?

1. Research your customer’s persona

When you’re starting out in social media for real estate, the first thing you need to do is research your customer’s persona. This involves understanding the needs and goals of each buyer or seller segment and identifying their problems, challenges, and dealbreakers when flipping a house. Persona creation is an important step in developing any marketing strategy because it allows you to better understand your target market.

Once you have a good understanding of who your customers are, you can start crafting content that resonates with them. Social Media gives us an opportunity to build an online persona through posts, stories, groups, and more. By doing this, you create a consistent brand voice that buyers and sellers can connect with.


2. Define your social media goals

When it comes to social media, it’s important to set goals for yourself. This will help keep you motivated and on track. A good way to do this is by using SMART goals:

  1. Specific – Your goal should be specific enough that you can measure it.
  2. Measurable – You should be able to tell if you’ve achieved your goal or not.
  3. Achievable – Make sure your goal is something you can actually accomplish.
  4. Relevant – Make sure your goal matters to you and your business.
  5. Time-bound – Give your goal a deadline so you have a sense of urgency to achieve it


3. Identify the best Social Media Networks For Real Estate

When it comes to social media for real estate, there are a few networks that are more beneficial than others. The best social media network for real estate businesses is Facebook because of its built-in business tools, the ability to publish listing-related updates, book appointments through its platform, and curate reviews from the site.

Each social media network requires an investment of time and money. You need to be prepared to make regular posts and respond to comments consistently. However, some networks are more beneficial than others when it comes to marketing your business.


4. Create high-quality content

One of the most important aspects of a successful social media strategy for real estate is creating high-quality content. This will help you improve your credibility, while also avoiding publishing content that violates fiduciary rights. To create effective content, you should share your brand’s story and tell people why you are passionate about real estate.

You can also explain how you got started in the industry and let people know who works in your company. Additionally, customer stories describing the problems they faced and the challenges they overcame are a great way to engage potential buyers. Personalised content is more likely to be seen on social media, so make sure to take advantage of this fact.

Visuals are also important, with professional real estate photos being the most effective on social media. A professional photographer can be a great way to stand out visually. Get the attention of potential buyers by sharing staff photos and pictures of events, as well as giving them quick guides.

Finally, video content is extremely important for real estate businesses – it can help you get more leads and general social media engagement from potential customers.


5. Pick a target audience and advertise smartly

One of the most important aspects of any social media strategy is understanding your target audience and advertising to them in the right way. You can’t simply blast out ads to everyone and expect results – you need to be strategic about it.

Paid social media marketing can help overcome the decline in organic reach. If you have a limited budget, using paid social media to create stunning ads that will bring in leads is a great way to make the most of it.

But before you start spending money on ads, you need to develop a well-thought-out social media strategy for real estate. This strategy should be transparent and have a solid reputation. Potential customers will be more likely to trust your brand if they know what they’re getting into.

Carousel ads are ideal for showing multiple properties in one ad, which can catch the attention of potential buyers scrolling through their newsfeeds. And being transparent about what you offer – including rates, terms, and special features – will earn your brand trust with potential customers.


6. Analyse, optimise, and repeat

Now that you have a social media strategy in place, it’s important to regularly analyse your performance. This will help you optimise your efforts and improve your results. Here are three tips for doing just that:

Set KPIs – Key Performance Indicators (KPIs) can help you measure the effectiveness of your social media strategy.

Track Performance with Data-Driven Decisions – Use data to determine which content is resonating with your audience and adjust your strategy accordingly.

Increase Website Traffic by Engaging with People on Social Media – When people engage with you on social media, they’re more likely to visit your website.

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Ideas for Real Estate Marketing on Social Media

1. Use social media to engage with potential clients.

Real estate marketing can be tough, but it’s a lot easier when you use social media to engage with potential clients. Here are some tips:

Posting regular updates, responding to comments, and using memes are good ways to build rapport with potential clients.

Memes can be used to stand out from the competition and attract new leads.

Real estate marketers should use memes to engage potential customers on social media. Two-way conversations are good ways to start conversations with potential home buyers without overwhelming them with promotions. The goal of this passage is to lead to a long-standing business partnership or realtor-client relationship. So don’t be afraid to reach out and start a conversation!


2. Utilise the popularity of internet memes to promote your page.

Memes are an easy way to stand out from the competition online. They can be used to start conversations, build relationships and close deals. The tips in each booklet offer helpful “Putting Into Practice” tips on how to utilise a tip, as well as easy-to-follow video clips which demonstrate an approach. Facebook ads are a great way to promote real estate. The series is available for purchase in the store by clicking the links below.


3. Stunning property photos are used to attract potential buyers.

Real estate agents know that to sell a property, they need to create a buzz around it. One way to do this is by using stunning photos and videos on social media. Instagram, Facebook and TikTok can be used greatly to promote a property. Realtors can stand out from the competition by focusing on visual marketing materials and attracting potential buyers. Additionally, using a drone to film your home professionals can help you make an impression on buyers and give them a better idea of what the property looks like. Finally, memes can be used to start conversations and build relationships with potential clients – something that can be very beneficial when trying to close a sale.


4. Virtual open house through live videos.

Social media is a great way to reach a wider audience and generate more interest in your listings. Live videos are becoming increasingly popular on social media platforms like Facebook and Instagram. Live videos allow realtors to engage their audience in a more interactive way, which can lead to further content creation opportunities.

Sharing customer testimonials on social media is a great way to show off your expertise and build trust with your audience. Additionally, sharing client success stories can help you establish credibility with future potential clients. Lastly, it’s important to note that both Instagram and Facebook are good platforms for property photos, while TikTok is best used to share videos of properties on Instagram or Facebook.


5. Customer testimonials and success stories can boost your credibility.

User-generated content, such as customer testimonials, can be very persuasive in building trust with your audience. Social media platforms offer different opportunities for real estate marketers. Still, there are also significant differences between them, so it’s essential to explore all options before choosing one platform over another for your marketing efforts.

Remember to stay true to your audience. Connect with more customers by sharing success stories and customer testimonials.

Posting pictures or videos of happy customers is an excellent way to stand out from the crowd. Photos and videos are especially effective when they show real estate deals in action.


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Final Thoughts

There are many benefits to using social media for real estate, including instant engagement and targeted advertising. When creating your strategy, be sure to research your prospective customers so you can craft content that appeals to them. Additionally, set SMART goals to keep yourself and your business accounts on social media.

To make the most of social media for your real estate business, consider getting a digital solution partner to help you boost your presence online. Ubique Digital Solutions will help you create a strategy and understand more about how different social media platforms work for your business. Contact us now.

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