Shopify SEO: 6 Ways to Optimise Your Marketing for Success


What is Shopify SEO?

Shopify SEO


Simply put, Shopify SEO means making your Shopify site more search engine friendly. It’s different from “SEO for dummies” in that it focuses on the specifics of how to make your Shopify site more search engine friendly.

A well-designed website for eCommerce should come pre-equipped with plenty of useful tools for SEO. These include a built-in blog, the ability to redirect, etc.


What is SEO?

Search engine optimisation, or SEO, is a process of optimising your website so that it ranks higher in the search engines’ result pages (SERPS) and helps your site gain better visibility online.

With over half of all web searches done on Google, it is no surprise that Google is dominating the market for digital commerce; in fact, it become so dominant that even Facebook is now joining the fray.

Now that Google search is a major source of traffic and revenue for most websites, especially e-commerce stores, you need to optimise your site for search engines like Google, Bing, and Yahoo!. In addition, you should spend as much time developing your brand, products, customer base and marketing strategies. In fact, for retail e-commerce, around 42% of traffic and 35% of revenue is generated from organic search results.

Therefore, you simply can’t afford to ignore SEO, as it can be the deciding factor in the long-term success of your online venture. You shouldn’t worry about not being able to improve your site’s search rankings, though. This guide will take you step by step through the steps you need to take to improve your site’s search results.


The Importance of SEO on Shopify

Most customers research products on Google before they buy something. That means you need to have a great search engine optimisation strategy to get more visibility in Google searches. Google is a great place to start your search for new customers or clients. You also want to make sure that your online store is as visible as possible so that people can find you easily, which makes it much easier for them to buy from you. You’re looking for the best-of-class solution for the problem you’re trying to solve.

There are many reasons why SEO is important but the main one is that it increases the amount of customers who come to your new shop. This can bring in customers from other platforms and from other countries. In other words, SEO will make your business grow.


Need help with SEO Shopify Management? Contact Us.


Everything You Need to Know About Shopify SEO

Detour website


1. Go over Shopify site structure

How you structure your product pages depends on what kind of product you are selling. However, regardless of what platform you are using, you should always consider improving the user experience for your customers. This book shows you the best practices for how you can write content that’s relevant to your audience. If you can write with the same energy and clarity that these authors have, you’ll see your online business succeed.

When visitors to your site know where they are and how to get there, they’ll spend more time on your website. It takes less than 3 minutes to find what you want and how many times have you gone through a website and found yourself getting bored and wanting just to leave? This is why they’re so easy to be attracted to and why they are so popular on social media. Search engine optimisation is important for your website as a whole.


Additional tips to improve the user experience:

  • Use responsive web design for a flexible layout across different devices.
  • Responsive design ensures your website looks good on desktops, tablets, and phones.
  • Better usability leads to increased traffic, conversions, and profits.
  • A responsive theme improves readability and navigation for users.
  • Good usability is an essential part of the design process.
  • Shopify offers flexibility and customization while ensuring your store looks great on all devices.


There are many different ways you can make it easier for visitors to find your content and navigate the pages of your website. The best way is to get an expert to make it for you. This can lead to an improved customer experience and, in turn, more sales, as the search results are even better. Ubique Digital Solution is an expert agency that can help you with this matter. Contact us now.


2. Set up and submit sitemap to Google Search Console

a. Link your Google Analytics account to Shopify and set up e-Commerce tracking.

Web analytics tools give you a comprehensive look at your traffic, where they come from, what keywords they use to find you, how much time they spend on your site and what happens while users are there.

To link your Google Analytics account to Shopify follow the steps below:

  1. log in to your Shopify Admin panel and click “Admin” on the top.
  2. Next, go to “Shipping Information”, click on the “Tracking Number”,
  3. And then select “Tracking Code”.


b. Set up Shopify on Google Search Console (GSC).

Having a Shopify eCommerce site set up correctly is essential for ranking well in Google search. If you’re getting started with Google Sheet Connect, you should know that setting up GSC should be a seamless and easy experience.

Register your site with Google Search Console. After you complete the verification process and the data is added to your account, it may take a couple of days to become visible to your listing.


c. Submit your XML sitemap to Google Search Console.

The first step in creating a professional-looking website for your shop is registering your Shopify store. You’ll then need to submit an XML sitemap to ensure your store is indexed accurately. An XML sitemap file is a list of links to all the pages on your website that make up your web pages. This is an easy way to tell Google what’s on each page to show relevant content in search results.


3. Guide search engines through a robots.txt file

Robots.txt is a simple text file that lets search engines such as Google know which pages you want them to not index, and which you want to be indexed.

Google’s sitemaps are a convenient way for bots to get an overview of your product inventory. If you want to make sure your inventory is visible to web crawlers, you can configure robots.txt to restrict access to certain areas of your store.


4. The faster page speed, the better

Google ranks pages based on a number of things, such as how many times it was visited, what is said on the site, and how long it takes to load. Therefore, speed plays a big role in determining where a page will rank.

The slower your Shopify site, the less likely people will stick around to buy your products. You should also aim to keep your site load time below 3 seconds. Mobile is becoming more and more important every day. Your website must load instantly.


5. Keyword Research matters

Keywords are an important part of search engine optimisation (SEO) success.

Keyword research is more than just choosing a few words. It’s about finding keywords that are likely to result in more traffic, higher sales, and higher conversions. First, you should try to figure out what people are looking for when they do searches on your site. Then you should target those searches and develop content that appeals to what people are searching for.

Your goal is to create a list of keywords that cover your content’s main idea. This will help readers understand what they’ll find if they click through to your content and increase their likelihood of continuing reading.


Search Volume and Competition

Search volume is the number of people who searched for a particular term or phrase. This measurement is often used to predict future search trends. For example, if “green tea” has 10,000 total monthly searches, and “green tea weight loss” has 2,500 monthly searches, then the percentage search volume for “green tea weight loss” is 25 per cent.

To find the most profitable keywords to bid on, you must find the highest search volume. It’s important to focus on the keywords you want to rank for and not worry about those keywords’ volume or search volume.

It is hard to know how hard it will be to rank for a particular keyword. Competitions tell you how difficult it is to rank for a particular keyword. You don’t want to be ranking for the same terms as every other store. You want to stand out, which means creating unique content for each product you sell.

To make sure your site is optimised for search engines, check essential metrics, like competition and click-through rates (CTR), for your keywords.

It’s important to know what other Shopify sites are selling similar products, as this will help you determine what your products need to be to stand out from competitors.


6. Get the basics right with On-Page SEO

This is an essential resource if you want to optimise your pages to rank higher and make more sales from your store. Do you want to get more visitors to your website? You can improve your search rankings with the help of these on-page tweaks. We’re going to go over the most important on-page elements on this page so you can get the most out of your page.


Basic Shopify On-page Improvements

Shopify SEO


To get more out of your website, first, focus on the basics. If your online store isn’t taking off as you expected, it may be because your site isn’t optimised. Find out how to improve SEO with on-page improvements.


1. Compelling Page Titles

Write compelling page titles that are easy for the reader to understand. You’ll have a better chance of getting readers to click your links if you make the page title simple and straightforward. Of course, it’s important to include the right keywords in your titles so that your Shopify SEO isn’t all about stuffing keywords. But you want to be careful that the words you use in the title are still interesting to the human reader as well.


2. Display H1 tag Properly

Ensure that you’re displaying the H1 tag properly. Since the Shopify SEO titles are the default H1 tag for the pages created through Shopify, don’t manually add an H1 tag to any other area of the page.


3. Meta Descriptions

A meta description should highlight your products’ key features. It’s the first thing a customer sees when they land on a product page. So make sure it contains the information they need. For example, how much does shipping cost, and are there discounts for purchasing multiple items?

Don’t use too many words in your meta descriptions, or else they will be truncated in the SERPs and are more likely to be ignored. Keep your descriptions short. We recommend a maximum length of 150 characters. Include your unique selling proposition in the descriptions. You’ll have an easier time if you can sell your products and services as a unique offering.


4. Keywords

When optimising a page for Shopify, the first thing to consider is that the text should be optimised to focus on the keywords. The Keywords meta tag is more about the on-page SEO techniques. When you write the Keywords meta tag on your page, it helps the search engines to understand your page and assign the right keywords to it. This helps your page get the right rank in search results.


Here’s a free SEO Analyser that will help you get an instant SEO report showing other sales channels and what you need to do to make your website more visible to the search engines.


Shopify Off-Page Improvements

“Off-page” simply means working with other tools and resources outside of your own website. In this case, the other “tools and resources” are what Google considers to be important factors in determining the quality or popularity of your website. These activities are meant to make your site more credible in the eyes of anyone who visits it. They’re also a good idea because they make your site look more professional and less like “just another advertising website.

The biggest improvements to the Shopify store were made to the off-site SEO and social media marketing. The Shopify store had a clean URL structure, which already helped it rank well for niche keywords. However, the off-site SEO was still lacking.


Shopify SEO Best Practices

Shopify SEO


When optimizing your Shopify store for search engines, there are several key practices to keep in mind:

  • Conduct comprehensive keyword research to identify relevant search terms.
  • Strategically incorporate keywords into product titles, descriptions, and meta tags.
  • Optimize your website’s loading speed for improved search engine rankings.
  • Create unique, high-quality content for product pages and blog posts.
  • Ensure your site is mobile-friendly with responsive design.
  • Focus on building high-quality backlinks to improve your site’s authority.
  • Regularly monitor your site’s performance through analytics for ongoing optimization.


How Does SEO Work Hand-in-Hand with Shopify?

SEO is a long-term investment. It’s something that you have to stick with as you build your brand. Because of this, it’s one of the best options for Shopify stores.

Shopify SEO management means more than ranking in Google searches. This is where Shopify SEO and SEO in general gets its name. Despite being an absolute “SEO-friendly” platform itself, there are still plenty of things you can do to improve your own website’s organic visibility on search engines yourself.

There’s no “catch.” Shopify SEO is a LONG-TERM game. That’s not true. If done right, a little careful planning combined with some focused execution can yield really spectacular results. But if you put the time in now to build a strategy based on proven SEO and content techniques, you can make your digital presence more powerful for your future. Your revenues will continue to rise.


Why Choose Ubique Digital Solutions

If you need Shopify SEO help, you’ve come to the right place. Ubique Digital Solutions gives consultation to help you with your SEO issues. Get your website optimised by an SEO expert that will significantly impact anything except running your business. UDS will take care of everything related to boosting your site’s traffic and visibility. Don’t hesitate and partner with UDS now. Reach out to us today.



Q: Is Shopify SEO friendly?

Yes, Shopify is a very SEO friendly platform. In fact, their landing pages are automatically created for you and are very search engine friendly. However, many people think that SEO only happens in the blog, or in the landing page. They think it only happens on the website. However, this is not true. SEO needs to be implemented for everything that you do on your site.


Q: Do Shopify tags improve SEO?

Yes, Shopify tags can help improve SEO by organizing and categorizing your products, making them more discoverable to both search engines and users.


Q: Is Shopify SEO free?

Shopify provides basic SEO features, but to fully optimize your store and access advanced SEO tools, you may need to invest in additional apps or services, which could incur costs.

Want to learn more?

Contact UDS to learn How we Can Help