ManyChat Tutorial for Beginners: How to Use Manychat in 2023

What is ManyChat? An Overview

ManyChat is a powerful tool that enables businesses to create Facebook Messenger Bots for marketing, sales, and support. The platform is designed to help businesses with sales and marketing activities by applying chatbot technology. With ManyChat, businesses can create whole bots using the visual Flow Builder and use a dozen ways to get people into their Messenger Bot. Some of the primary benefits of ManyChat include building chatbots for multiple channels with pre-made templates and a simple visual builder, communicating with your contact list via Messenger, Email, or SMS, and better capturing and managing contacts’ data both manually and automatically. ManyChat’s key selling point is its ease of use, allowing users to set up a chatbot in just two minutes. Overall, ManyChat is an all-in-one platform that provides omnichannel customer support while making it easy to set up, integrate, and use.

Pros of ManyChat

ManyChat is an all-in-one platform designed to help businesses with sales and marketing activities by applying chatbot technology. Here are some of the benefits of using ManyChat for your business:

• Build chatbots for multiple channels with pre-made templates and a simple visual builder.
• Communicate with your contact list via Messenger, Email, or SMS right in ManyChat, hence better delivering instant customer service.
• Better capture and manage contacts’ data both manually and automatically.
• Take advantage of Facebook Messenger to promote your products via AI chatbots.
• Track and analyze the chatbot’s effectiveness.
• Unlimited integrations with Zapier, Shopify, ActiveCampaign, Hubspot, and many more.

While the free version is suitable for beginners, upgrading to the PRO version will unlock more features and benefits. ManyChat is an excellent tool for creating Facebook Messenger bots for marketing, sales, and support, making it a must-have for any business looking to improve its customer engagement and boost its sales.

Cons of ManyChat

There are a few potential drawbacks to using ManyChat as a chatbot platform, including:

• The free version is limited to 1,000 contacts and has ManyChat branding on its growth tools.
• The PRO version can be expensive, with pricing based on the number of active subscribers.
• Using ManyChat Pro may be difficult for those without automation programming experience.
• While ManyChat is easy to use for creating simple chatbots, more complex bots may require additional coding knowledge.
• Some users have reported issues with the platform’s customer support.
• ManyChat’s features and capabilities may be limited compared to other chatbot platforms on the market.

What are the Benefits of Using ManyChat?

1. Reach a large audience quickly

ManyChat is a leading chat marketing platform that allows businesses to reach a large audience quickly. With over 1.3 billion active Facebook Messenger users, ManyChat can help convert potential customers into loyal ones. By utilizing the Broadcast option, businesses can send different types of messages to their subscribers, manage them organically, and monitor their performance. ManyChat also offers Subscription, Promotional, and Follow-up broadcasts, each with specific guidelines to ensure compliance with Platform Policies. Overall, ManyChat is a powerful tool for businesses looking to engage with their audience in a conversational and effective way.

2. Engage with your audience

ManyChat is a powerful tool that can help businesses engage with their audience in a conversational way through Facebook Messenger. Here are three main benefits of using ManyChat:

1. Higher engagement rates: ManyChat allows businesses to create personalized conversations with their audience, resulting in higher open rates and click-through rates than traditional marketing methods.
2. A better understanding of your audience: By asking questions and providing options for responses, businesses can gather valuable data on their audience’s preferences and pain points. This information can then be used to tailor future marketing efforts.
3. Increased sales and conversions: With ManyChat, businesses can guide their audience through a conversation that leads to a call to action, such as purchasing a product or signing up for a service. This can result in increased sales and conversions.

Overall, ManyChat provides a unique opportunity for businesses to engage with their audience in a conversational and personalized way, leading to higher engagement rates, a better understanding of their audience, and increased sales and conversions.

3. Drive Traffic to Your Website

ManyChat is a powerful tool that can help drive traffic to your website. With over 1.3 billion active users on Facebook Messenger, having an effective Messenger strategy can help you reach potential customers. ManyChat offers various growth tools to draw conversations with configured bots, expand your customer base and improve lead generation. By using ManyChat, you can drive leads to your bot through multiple channels, including Facebook comments, website live chat widgets, QR codes, and landing pages.

4. Convert Visitors into Customers

ManyChat offers a range of automation features that can help convert website visitors into paying customers. Once the visitors engage with the bot, ManyChat’s analytics tools can help track their behavior. You can monitor the dynamics behind each block in the flow, such as the active and inactive contacts, impressions, opt-ins, open rate, click rate, and conversion rate.

5. Increase Brand Awareness

ManyChat is a leading Chat Marketing platform that can give marketers a competitive edge by helping them increase brand awareness. With over 1.3 billion active Facebook Messenger users, ManyChat offers an effective Messenger strategy that can turn potential customers into loyal ones. By following the best ManyChat practices, businesses can improve customer experience and boost their growth. Chatbot marketing has become a crucial part of digital marketing strategies in generating leads and customers.

6. Deliver Marketing Messages

ManyChat is a powerful platform that helps businesses deliver marketing messages effectively. With ManyChat, businesses can create different types of messages, including video and images, and manage them organically in their broadcast. The platform also allows businesses to create promotional broadcasts to people who are outside of the 24-hour messaging window via Paid Messages. Overall, ManyChat is an ideal tool for businesses to connect with their audience and grow their business.

7. Provide Customer Support

ManyChat can be used to provide customer support through its various features and tools designed to improve customer experience. Here are some specific ways ManyChat can be effective for this purpose:

1. Help Center: ManyChat has a Help Center where users can ask for support for any issues during the usage period. This can be useful for troubleshooting and resolving customer problems.
2. Chatbots: ManyChat’s chatbots can be programmed to answer frequently asked questions and provide basic support to customers. This can save time and resources for businesses while still providing timely and helpful assistance to customers.
3. SMS: ManyChat allows for SMS integration, which can be useful for sending order updates or abandoned cart reminders to customers. This can improve communication and reduce the likelihood of customers feeling neglected or frustrated.
4. Broadcasting: ManyChat’s Broadcasting feature allows businesses to send bulk messages to contacts with SMS opt-ins. This can be useful for sending updates or announcements to customers.
5. User Input Block: ManyChat’s User Input Block allows businesses to collect customer information and feedback. This can be useful for improving products and services based on customer needs and preferences.

Overall, ManyChat can be a valuable tool for providing customer support through its various features and tools designed to improve customer experience.

8. Track Results and Analyze Data

ManyChat allows users to track results and analyze data through its Analytics tools. Users can monitor the performance of each campaign by logging conversion events and metrics.

• The Bot Overview tab provides vital statistics of the user’s contact list, including the number of active and inactive contacts, impressions, opt-ins, open rate, click rate, and conversion rate.
• The Active Contacts graph reflects the total number of present subscribers that can be messaged, while the Net Contacts graph shows the difference between active and inactive contacts.
• The Content Overview window allows users to access different parts of their bot and analyze their performance day by day for better improvement.
• The Metrics tab reports the effectiveness of the user’s ManyChat Pixel activity for selected periods, including revenue and conversion events.

Overall, ManyChat’s Analytics tools provide measurable stats to help users track progress, find deficiencies, and understand customer behavior.

9. Integrate ManyChat with Other Platforms

ManyChat offers seamless integration with various platforms such as Facebook, Instagram, and Shopify, among others. Integrating ManyChat with these platforms can help streamline communication with customers, improve lead generation, and increase sales. Here’s a step-by-step guide on how to integrate ManyChat with Facebook, Instagram, and Shopify:

Integrating ManyChat with Facebook:

• Log in to your ManyChat account and select the “Settings” tab.
• Click on “Facebook” and then “Connect”.
• Follow the prompts to connect your Facebook account to ManyChat.
• Once connected, you can use ManyChat to create and manage Messenger bots, send broadcasts, and automate conversations with your customers on Facebook.

Integrating ManyChat with Instagram:

• Log in to your ManyChat account and select the “Settings” tab.
• Click on “Instagram” and then “Connect”.
• Follow the prompts to connect your Instagram account to ManyChat.
• Once connected, you can use ManyChat to automate conversations with your customers on Instagram and grow your followers.

Integrating ManyChat with Shopify:

• Log in to your ManyChat account and select the “Settings” tab.
• Click on “Integrations” and then “Shopify”.
• Follow the prompts to connect your Shopify account to ManyChat.
• Once connected, you can use ManyChat to automate conversations with your customers on Shopify, send order updates, and improve customer service.

The benefits of integrating ManyChat with these platforms are immense.

• Firstly, it allows you to provide instant customer support and engage with customers on their preferred platform.
• Secondly, it helps streamline communication and saves time by automating repetitive tasks.
• Thirdly, it improves lead generation by capturing customer information and nurturing leads through personalized conversations.
• Lastly, it helps increase sales by promoting products and services through AI chatbots and targeted messaging.

Overall, integrating ManyChat with Facebook, Instagram, and Shopify can help businesses scale and achieve their marketing goals effectively.

10. Save Time Through Automation

ManyChat is a valuable tool for automating repetitive tasks, which can save businesses a significant amount of time. With ManyChat, building a bot flow has never been so easy, and no programming skills are required. Using pre-built templates can also be a tremendously accessible tool for people who are new to chatbots or have no prior experience. Common tasks that can be automated through ManyChat include sending automated responses to frequently asked questions, scheduling appointments, and sending out reminders. By automating these tasks, businesses can free up time to focus on other important tasks, such as developing new products or services, improving customer service, or expanding their marketing efforts. Overall, ManyChat can be a valuable tool for businesses looking to streamline their operations and increase efficiency.

How to Use ManyChat for Business Growth?

Select a ManyChat course

Selecting a suitable ManyChat course is crucial for businesses looking to grow using Facebook Messenger chatbots. When selecting a course, factors such as the instructor’s rating, course duration, level of expertise, and price should be considered. The right course can help businesses learn the secrets of earning from building Facebook Messenger chatbots without coding, install ready-to-use chatbot templates, and drive thousands of free traffic. The benefits of selecting the right course include learning how to build a ManyChat bot with more than 100k subscribers in three days and going from 0 to expert in no time. The tone should be informative and persuasive, highlighting the advantages of taking a ManyChat course for businesses looking to stay ahead of the competition.

Sign up for a ManyChat account

To sign up for a ManyChat account:

• First, go to the ManyChat website and click on the “Get Started Free” button.
• Then, log in to ManyChat using your Facebook account by clicking “Sign in with Facebook” and making sure the correct profile is showing before clicking “Continue”.
• Next, give ManyChat access to your Facebook page by clicking “OK” and then “Connect” to finish connecting your Facebook page to ManyChat. Make sure to leave the box checked if you want to receive exclusive updates and top use cases from ManyChat.
• Once you have done this, click “Get Started” and make sure the “Send to Messenger” button is checked before clicking “See How it Looks” to preview what a welcome message will look like to your ManyChat subscribers in Facebook Messenger.
• Click “View it on Messenger” and then “Continue” to be taken to your Facebook Messenger account.
• Finally, click “Finish Onboarding” to exit the ManyChat basic overview and “Go to Dashboard” to finish setting up your ManyChat account.

Download the ManyChat Flow Builder

Here’s a concise explanation of how to download and access the ManyChat flow builder:

1. Install the ManyChat template and open the flow named “Preview this flow” to get started.
2. Click the “Edit” button of any flow to access the ManyChat Flow Builder’s working screen.
3. You can switch between the Basic Builder and Flow Builder during your editing process.
4. The Visual Flow Builder window allows you to edit the text, select the content type, add buttons, bot elements, and more by clicking on each block.
5. The Flow Builder offers a more visual approach to editing generated chatbots with the drag-and-drop functionality.
6. Preview the flow by clicking on the first gallery card to connect the toolkit, and your own bot will guide you through the setup.

By following these steps, beginners can easily download and access the ManyChat flow builder, and start building their own Facebook chatbot for marketing.

Create a sequence

Creating a sequence using ManyChat for business growth is an effective way to engage customers and drive conversions. A sequence is a series of automated messages that are sent to a customer after they perform a specific action, such as subscribing to your email list or making a purchase. Here’s a step-by-step guide on how to create a sequence using ManyChat:

1. Set up your ManyChat account and connect it to your Facebook page.
2. Click on the “Automation” tab and select “Flows Manager.”
3. Click on the blue “New Flow” button to create a new flow.
4. Give your flow a name and select a trigger for the sequence, such as “subscribe to an email list.”
5. Add the necessary steps to your flow, such as sending a welcome message and offering a discount code.
6. Use the “Keywords” tab to automate conversations with your contacts inside the ManyChat bot flow. Add keywords with specific replies for your bot, such as “customer service” or “product inquiry.”
7. Use the “Tags” feature to segment your audience and send targeted messages to specific groups of customers.
8. Test your flow to ensure that it works properly and makes sense to your customers.
9. Monitor your sequence’s performance and make adjustments as necessary to improve engagement and conversions.

By following these simple steps, you can create an effective sequence that resonates with your audience and drives business growth. Remember to keep your messaging personalized and relevant, and monitor your sequence’s performance to optimize for better results.

Add rules

To add rules in ManyChat and automate your chatbot, follow these steps:

1. Access the Automation tab in ManyChat and click on the Rules tab.
2. Click on the “+ New Rule” button to create a new rule.
3. Choose a trigger for your rule, such as an event or a specific keyword.
4. Select the action you want your chatbot to perform when the trigger is activated, such as sending a message or starting a flow.
5. Customize your rule by setting up conditions, filters, and delays.
6. Save your rule and activate it.

Adding rules to your chatbot can benefit your business by improving customer engagement, increasing lead generation, and boosting sales. For example, you can set up a rule to send a personalized birthday message to your contact list, reminding them of your brand and improving customer loyalty. You can also use rules to promote your upcoming events or sales, keeping your subscribers informed and interested in your business. By automating your chatbot with rules, you can save time and effort while providing a better experience for your customers.

Code your bot

Actually, the beauty of ManyChat is that no programming skills are required to create a bot. ManyChat offers a point-and-click design, allowing you to create your first bot in less than an hour. However, there are some tips to keep in mind to ensure optimal performance and user experience.

• Firstly, it’s important to structure your code in a logical and organized way. This will make it easier to debug and modify your bot in the future.
• Secondly, make use of variables and custom fields to personalize the user experience and make it feel more human-like.
• Finally, integrating with third-party apps can add extra functionality to your bot and enhance the user experience. For example, integrating with a CRM system can allow you to collect and store user data for future use.

Overall, the key to coding a successful ManyChat bot is to keep it simple and user-friendly. Aim to create a conversation flow that is easy to understand and navigate, while also providing value to the user. With these tips in mind, you can create a bot that is both effective and enjoyable to use.

Test, optimize, and publish your bot

To ensure maximum business growth with your ManyChat bot, it’s important to thoroughly test and optimize it before publishing. Testing allows you to catch any errors or issues before they reach your audience, ensuring a seamless user experience. You can preview your bot in Messenger and test different flows to ensure they work properly. Once you’ve tested your bot, it’s time to optimize its performance. This includes making sure it’s user-friendly, engaging, and provides value to your audience. You can do this by using clear and concise messaging, personalizing interactions, and adding interactive elements like buttons and quick replies. Finally, when publishing your bot, make sure to target the right audience through Facebook ads or other marketing channels. Monitor its performance and make necessary adjustments to ensure it’s meeting your business goals.

Conclusion

In conclusion, incorporating ManyChat into your business strategy in 2023 can greatly enhance your customer engagement and streamline your communication processes. With its user-friendly interface and powerful automation features, ManyChat offers a valuable tool for businesses to connect with their audience and drive conversions. To maximize the potential of ManyChat and take your business to new heights, partnering with Ubique Digital Solutions is a smart move. With their expertise in digital marketing and deep understanding of ManyChat, they can help you leverage this platform effectively, tailor it to your specific business needs, and guide you toward success. Don’t miss out on the opportunity to transform your business with ManyChat – follow this link to partner with Ubique Digital Solutions today and unlock your business’s full potential.

FAQs

Q: How do I customize my ManyChat Bot Greeting?

To customize the greeting of your ManyChat bot, first, navigate to the ManyChat dashboard and click on Settings. In the General tab, you will find the Greeting Text box at the top. Fill out a message within the 160 characters limit, explaining what people can expect to learn and what they have to do. Preview the text by clicking “See how it looks” under the text box, and then select Save. You can also add emojis to give a cheerful start to the chat. Once you have set up the greeting, it’s time to build the main menu and create a Welcome Message. Head to the Automation tab and select Main Menu to type in the services, choose your options, and click Done. Then, click on Welcome Message to start typing a welcome message and setting workflows for your chatbot. Use emojis, gifs, and other tools within the widget to have a more personalized and entertaining experience with your customers.

Q: How do I integrate ManyChat with my website or other platforms?

ManyChat can be integrated with other platforms like websites and social media channels. To integrate ManyChat with a website or Facebook page, you need to connect your business Facebook page to ManyChat. To do this, click the Home section on the left sidebar, tap on the Connect button on the Facebook block, and select the page you want to connect to ManyChat. For SMS and Email integration, you will need a Pro subscription. Once you have connected your Facebook page, you can use ManyChat’s visual Flow Builder to create Messenger Bots for marketing, sales, and support. You can also create auto-responder campaigns and allow people to subscribe to your YouTube channel. Keep it simple and straightforward, and you’re good to go!

Q: What are ManyChat Growth Tools?

ManyChat Growth Tools is a set of features that can help your business grow by boosting conversions and increasing sales. These tools allow you to customize overlays, widgets, and pop-ups to encourage people to engage with your Messenger bot and join your subscriber list. You can use Growth Tools to drive leads to your bot through multiple channels, such as Facebook Comments, Website live chat widgets, QR codes, and landing pages. With ManyChat’s Growth Tools, you can improve your lead generation and expand your customer base. It’s important to note that ManyChat offers both free and pro packages, with more advanced features available in the pro plan.

Q: Is ManyChat free to use?

ManyChat offers a free version as well as a paid PRO version. The free version is limited to 1,000 contacts and includes ManyChat branding on Growth Tools. Upgrading to the PRO version allows for unlimited contacts, and access to advanced features like tags and custom fields, and removes branding. The price of the PRO version depends on the number of active subscribers. Overall, while the free version is suitable for beginners, upgrading to PRO offers significant benefits for more advanced users.