What is a Sales Qualified Lead (SQL)?
What Is A Sales Qualified Lead (SQL)? A Sales Qualified Lead (SQL) is a prospective customer vetted by a sales team as having high purchase intent, budget, and authority for a product or service. The process of qualifying a lead involves determining whether the lead is a good fit for the product or service being […]
What is Sales Prospecting?
What Is Sales Prospecting? Sales prospecting means searching for potential buyers. It’s a process of identifying prospects and developing a relationship with them. Prospecting helps you identify the right prospects and the right products to sell. The process begins by getting information on your target market so you can create a strategy for how to […]
5 Essential Components of Every Sales Development Process
What is Sales Development? Sales development is the process of preparing leads or prospects for the eventual purchase decision. Sales development falls between stages 1 and 2 of the process, right on the border between marketing and sales handoff. Why Have a Sales Development Process? Because your marketing team is most likely generating […]
