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What is a Digital Marketing Funnel?
A digital marketing funnel is a specific set of steps that take potential customers from discovering your website to becoming an active consumer through the process of incremental engagement.
What is Digital Marketing Strategy?
What is Digital Marketing Strategy? It’s not a new question. What is it, how do I create one, and what are the benefits of doing so? In this article, we will answer these questions and explore what makes a digital marketing strategy effective. Digital marketing strategies are the tools that companies use to increase their […]
Marketing Automation: 8 Tips to Make It More Effective
8 Tips to Make Your Marketing Automation Effective The term marketing automation has become very popular in recent years. It’s an umbrella term that covers all of the various ways businesses use technology to automate their marketing. This can include lead generation and nurturing, social media marketing, email marketing, and e-commerce. All of these are […]
10 Benefits of Working with a Digital Marketing Agency
A digital marketing agency is a specialized firm that provides a variety of services to help businesses increase their online visibility, attract more customers, and drive revenue.
How to Create Your First Google Performance Max Campaigns
A Performance Max campaign automatically finds the best opportunities for you, saving time and potentially increasing campaign effectiveness.
How to Create Your First Google Ads Smart Campaigns
Google Ads Smart Campaigns make it easy for newbies to get into online marketing. Learn how to create your first Google Ads Smart Campaign.
What are High CPC Keywords and How to Deal With Them?
High CPC keywords are specific keywords or search terms that advertisers bid on Google Ads or Bing Ads, to display their ads to relevant audiences.
How Brands Use Sensory Marketing to Connect and Create Lasting Impressions?
Sensory marketing taps into the human senses of sight, sound, smell, taste, and touch, brands can evoke emotions, trigger memories, and leave a lasting impact on their target audience.
Flywheel Model vs Traditional Funnel: Which One is More Effective?
Traditional funnel is well-suited for businesses with straightforward and short sales cycles. The Flywheel is ideal for businesses prioritising long-term customer relationships.