What are SEO Tools?
What do you think are the best SEO tools for your business? SEO tools are web-based tools that help you in your SEO strategy. These tools are designed to help you to rank your websites on the search engines and also promote them. These tools can be used to perform some basic tasks such as keyword research, competitor analysis, backlink building and etc.
Search engine optimisation is a term that encompasses a lot of different things. It’s not just about making sure your website shows up at the top of search results, it’s also about making sure you are getting as much traffic from the search engines as possible. There are a number of different things you can do to make sure you are doing everything you can to get your site ranking high in the search engines.
Why Use SEO Tools?
SEO tools relieve you of the time-consuming task of keyword research and data analysis. With these tools, you can see what’s working and which parts of your strategy need to be tweaked. The best SEO tools will also provide reports on how you compare to competitors and where the most opportunities exist. Furthermore, they enable you to assess search performance across countries, regions, or languages.
If you manage multiple websites, SEO tools can help you assess each site’s performance in real-time. Many entrepreneurs who run multiple websites end up putting a lot of data into spreadsheets and manually analyzing it. However, this quickly becomes overwhelming, increasing the likelihood of inaccurate reports. Fortunately, SEO software can save you hours of work and generate accurate reports with a single click.
Do You Need SEO Tools?
If you’re looking for an easy way to build your business, SEO tools are the answer. In fact, if you want to start a successful business today, then you’re going to need to use SEO tools. There are lots of ways to go about building a website, but there are also lots of ways to get traffic to your website. The most effective way is to use an SEO tool that will help you rank high on Google and other search engines.
1. Keyword Research Tools
a. Google Ads Keyword Planner
What is Google Ads Keyword Planner? Google Ads Keyword Planner is a free keyword research tool. The program allows you to find new keywords and search volume for your ads. Google Autocomplete is an advanced keyword suggestion tool that helps you find more keywords and perfect your ads with the competition levels. It can offer insights into keyword targeting, it’s crucial to remember that campaign performance depends on a number of variables. The effectiveness of your campaigns, for instance, may depend on your bid, budget, product, and client behaviour in your sector.
b. Answer The Public
Answer The Public is a scraper that combines Google Autosuggest with a question scraper. So, if you want to know what questions your target audience searches for on Google, simply enter the keyword into Answer The Public and you’ll get a long list.
c. ClearScope
ClearScope makes it simple to create optimised content for today’s Google, which is powered by Hummingbird and RankBrain. Enter your target keyword, and ClearScope will generate a list of terms to include in your content (and how many times you should use those terms). Overall, it is extremely useful and extremely simple to use.
d. Exploding Topics
Exploding Topics displays topics and keywords that are rapidly growing. This is useful for getting in early on terms before they become extremely competitive.
e. Semrush
One of the few SEO tools that we can highly recommend is Semrush. It is also one of the few genuine all-in-one digital marketing software suites. They have tools for keyword research, on-page SEO, content, link building, rank tracking, market research, PPC, and more.
Top Pages are the pages on your competitor’s website that receive the most organic search engine traffic.
f. UberSuggest
This was the first scraper of Google Autocomplete data and it was recently updated with a ton of new features (including keyword suggestions from YouTube, competition, and filtering). It gives you different keyword suggestions and ideas that will surely be helpful in your content creation and blog writing.
2. Content Optimisation Tools
a. Animalz Revive
Animalz founder Jimmy Daly’s brand new tool scans your Google Analytics account for pages suffering from organic decay. That way, you can update and upgrade the content on those pages, putting them back on track.
b. Google SERP Preview Tool
This shows you how your site will appear in Google search results (using Google’s updated title and description length limits).
With a simple and light SERP preview tool, you can see how your website will appear in search results. The extension allows you to quickly change the title and Meta Description with the search term applied in the visual output simulating a search engine result page snippet.
c. MarketMuse
Market Muse analyses your content and compares it to similar content on the internet. If it discovers that other people cover topics that you do not, it notifies you of the content gap.
d. MetaTags.io
Meta Tags is a program that allows you to debug and generate meta tag codes for any website. Meta Tags allow you to edit and experiment with your content before previewing how it will appear on Google, Facebook, Twitter, and other platforms.
Examine how your content will appear in Google search results and when people share it on different social media platforms.
e. SEO Plugin By Squirrly
Have you ever written a post and wondered, “Is this post SEO friendly enough?” Then you should consider Squirrly. It’s a WordPress plugin that analyzes your content for SEO and human readability automatically.
Squirrly includes a useful keyword research tool that works within the WordPress editor. It shows you if that keyword is a hot topic of conversion online, in addition to the usual metrics (such as search volume). The tool also displays the consistency of that keyword’s search volume over time.
3. Backlink Analysis Tools
a. Ahrefs
Ahrefs has a massive index (over a trillion links) that is constantly updated. As a result, it is ideal for backlink analysis. And, in comparison to most of the other link-building tools I’ve tried, Ahrefs is extremely simple to use. Ahrefs is one of the few SEO tools that I use almost daily due to its excellent user interface and link index.
b. CognitiveSEO
A set of SEO tools that focuses on link analysis. It also has a useful Unnatural Link Detection feature that detects risky backlinks that may have resulted in a penalty (or can cause a penalty down the road).
c. Open Link Profiler
It is a powerful tool for link analysis and reverse engineering. However, its paid version includes some interesting features (such as on-page analysis and site audits) that may make the monthly fee worthwhile. In addition, the free version is the best free backlink analysis tool that I’ve ever used. So, if you’re on a tight budget and want to see your competitors’ backlinks for free, try Open LinkProfiler.
d. Buzzstream
If you do large-scale outreach or work with a team, you NEED a tool like Buzzstream. Why? Buzzstream streamlines and organizes the messy task of email outreach and link building. Check out their new prospecting and email discovery features.
e. Check My Links
Check My Links is a great tool for Broken Link Building (or The Moving Man Method). This Chrome extension quickly checks any webpage for broken links with the click of a button.
f. Free Broken Link Checker
This tool looks for broken links on a website. This is useful for repairing broken links.
4. Video SEO Tools
a. Morningfame
Morningfame provides incredibly actionable insights into your YouTube channel.
Growth Opportunities is a cool feature that tells you which videos performed best and which videos bombed. You can then double down on what’s working.
b. Social Blade
A fantastic way to keep tabs on your YouTube competitors. On one screen, you can see a channel’s monthly views, subscribers, and earnings.
c. TubeBuddy
A great tool for making the most of your YouTube channel. Brand Alerts is a cool feature that tells you where people are talking about you on YouTube. Most other brand monitoring tools ignore YouTube. As a result, this feature fills the void.
d. YTCockpit
YTCockpit is one of the few tools available that is solely dedicated to video keyword research. And it does a good job of it. Along with keyword suggestions, you’ll get a slew of information about the videos that are ranking on YouTube’s first page (including HD vs SD, number of subscribers and average views).
4. Content Optimisation Tools
a. MarketMuse
Market Muse analyses your content and compares it to similar content on the internet. If it discovers that other people cover topics that you do not, it notifies you of the content gap.
Assume you have a piece of content about low-carb dessert recipes. If MarketMuse discovers that your competitors use the cover topics Stevia and Agave Nector but you do not, it will advise you to include these topics in your content.
b. Ryte
A high-quality technical and on-page SEO tool designed in Germany.
One of the Ryte features is their TD*IDF analysis. TD*IDF identifies keywords that are commonly used by page ranking for your target keyword. These are excellent LSI keywords to include in your content to improve your on-page SEO.
c. WebMeUp Backlink Tool
WebMeUp is a high-quality link analysis tool with a massive backlink index of 897704758. I’d like to see the tool use an authority metric (such as Ahref’s Domain Rank). Otherwise, separating the wheat from the chaff in your link profile will be difficult.
5. Technical SEO Tools
Technical SEO is concerned with ensuring that your website is technically sound in terms of SEO specifications. These tools assist you in locating and resolving technical issues on your website.
a. Google Search Console
Google Search Console is the first tool that everyone should start using. It’s a Google-created tool for tracking your Google visibility. The tool has been updated in recent years to improve user experience and make it easier to use.
b. Screaming Frog
A fantastic basic tool that crawls your website and collects a staggering amount of useful information from each page. Most technical issues can be solved using only this tool. As an example:
Screaming Frog provides free crawling of 500 URLs, which is sufficient for many smaller sites.
Want To Learn More About the Best Tools For SEO?
What are your favourite SEO tools? Do you have a recommendation that wasn’t added to this list? If you want to know what would be the best tools that fit your need, a digital solutions agency can help you with that. Ubique Digital Solutions can help you with your SEO.
Read more about SEO articles and how UDS can help you here. Contact Us Now!
