Mistakes in lead generation are the most common thing beginners commit during their first marketing journey. If we have to talk about the common mistakes, we should start with lead nurturing and outbound calls. When you are getting started with B2B marketing, it becomes important to understand the basic tactics used by the best marketing teams.
So let’s start with the basics. Internet businesses can sell products, offer services, or sell a combination of both. In lead generation, when you first identify the lead and send an email to the prospect, you want to ask, “Are they interested?”.
Unfortunately, that is not the way your prospective client is thinking about you. They do NOT think about your company when they are in the process of buying your product.
You will need to identify your target audience and make sure that you are not wasting time and money in an area with no potential. You will need to give your target audience the relevant information to compel them to buy from you.
There are a lot of common mistakes in lead generation. One is that you have a hard time understanding what it takes to generate leads because you think a bunch of rules or regulations will solve the issue. So here we’ll explain what your real-life situation is, and then show you how to overcome your obstacles.
9 Common Mistakes in Lead Generation
1. Not writing a compelling headline.
When you hear the term “Headline Writing,” most people think of a catchy headline that sells. This isn’t a bad thing if you’re looking to get results for your headline, but your goal is to make people say, “Whoa! That’s really unique and powerful! I need to read more about this.
In order to attract attention, you have to grab readers’ attention. And the first thing they need to know about you is: what are you? What do you do? What is your job, and why should they care? Let’s say I’m writing for The Onion, a satirical website, about how the economy is going great right now.
2. Not having a compelling landing page.
When a visitor lands on your landing page, they should get the feeling that they’re about to have a great experience. If your landing page doesn’t look like this: you’re in trouble. It’s not obvious what you’re offering and it’s not attractive. What could we do to fix this? A good landing page should be clear and easy to find. You can make things clearer for visitors. A clear landing page tells people exactly what you’re offering. Your visitors will not get that “I’m just seconds away from having a great experience” feeling that can convince them to keep reading your landing page, trust you, and buy from you. A landing page that does what you want it to do must look like a different kind of animal. Let me show you what it’s like.
These tips will help to identify if your current business can make it big or one that should be thrown in the trash can of history!
3. Not offering the buyers what they want and need.
Below are few situations that cite this certain lead generation mistake:
1. Giving the customer a product that doesn’t suit their needs.
2. The seller is not delivering the promises, and the buyer is not getting the experience that was described. The biggest change we see is that we no longer focus on the product itself. We’ve moved away from “the best x” and to “the best x for your needs”.
For example, The buyer may need a certain kind of software. The software is not available, so the buyer goes to one of the competitors and purchases it elsewhere. And they get their product, at a much higher price. It is a form of unethical business practice. “Unethical business practice” means the behavior of a particular business is outside of legal norms of business practice.
4. Not following up after your initial lead generation campaign.
If someone doesn’t follow up, you have no idea if they received or read your offer. If you send too many emails or make too many phone calls without a plan for what happens when you contact them will put all your effort in vain. If someone clicked your ad, and you did not follow up, they may have forgotten about you or your company. A follow-up is important. What to keep in mind is we use this method for almost all of our lead-generating campaigns. It is very effective when done correctly! Good Luck!
Not listening to your customers. Not having a plan in place for what to do with leads. The easiest way to get started with any business is to build a list of subscribers who want to hear from you. When we say that most companies have an opportunity to connect with customers in some fashion, we’re not saying that your business is going to sell things on the phone. But if you can use a phone to build relationships then you will be fine.
5. Not setting aside time to build a relationship with prospects.
We don’t want to get all preachy and say that you need to do this or make sure that you set aside time every day, but it’s really important. The biggest mistakes you can make are to start a business or blog that fails to grow fast enough. In order to develop a list to be able to attract and retain the clients. This is an extremely easy mistake to make, especially if you are doing it yourself or outsourcing lead generation work for you. But you’re wasting precious leads that have yet to convert. Most of these leads aren’t ready to buy yet, so don’t waste time on a follow-up that can be put towards more qualified traffic later on.
If you ask us, this isn’t a good thing. We see too many salespeople that make the mistake of getting caught up in the day-to-day activity and losing sight of what is important – and it is their buyer. They spend so much time with their buyer that they forget their purpose. As a result, they fail to build relationships with people in positions of influence. They also fail to build relationships with people in positions of authority. These are all you need to think of a few mistakes in failing to build relationships with your prospects.
6. Not having a plan for where you’ll take your leads next.
What happens if you lose them? You’re on a different team now. There’s no sense in chasing down leads that just aren’t there anymore. This is why you shouldn’t be afraid of making decisions. As long as it works, don’t change it. That’s what keeps your business moving. Let’s say you get a lead, you send them a bunch of emails, and they’re not buying. How do you know if you’re doing the right thing? After all, you’re not a fortune-teller. You can’t read minds and know exactly what prospects want or how they want it. You should have a concrete and measurable plan for your next action.
7. Not using social media for lead generation.
Social media is everywhere today. If you aren’t on Facebook, Twitter, LinkedIn, Google+, YouTube, and other places, you aren’t part of the conversation. It’s hard to be heard in this day and age without having a presence. Social Media Marketing is a generic term used for the use of social media (e.g. Facebook, Twitter, etc.) to promote your business and/or brand. This involves building a fan base of people who like your company or products and will engage in social conversation about your business. As we stated above, you can still make real money while you sleep if you have an internet-based business. But, of course, most of us don’t have the time or energy to keep up with this process. So, we found the best internet marketing course for you. With our course, you can start making money as soon as your business begins making real cash.
Having a blog but not using it for lead generation is like having a great site and no visitors. Remember to use keywords in the title of your post and write descriptions that include those keywords. As part of the campaign, an Internet marketing company may need to follow up with emails to confirm that people have received the information described in the emails. You should be doing it, but you shouldn’t be the only person doing it. Update your link profile now and then so you can get an overall picture of where you rank for important keywords. In order to connect with those people, you need to be part of their world – meaning to engage in conversation, comment and reply in some way or another. It seems to us that there are two things to do here.
8. Not understanding how to generate qualified leads.
This is a critical problem because not understanding the difference between a qualified and unqualified lead is the number one reason why small businesses fail in their marketing endeavors. You can use online lead form tools like MailChimp. However, you may want to consider an autoresponder service or email list service that integrates with your mail client so that you don’t have to worry about building out your own lists and maintaining them.
Your description of the salesperson sounds like an introverted salesperson. Introvert typically focuses on their own ideas instead of considering their customers’ needs. Therefore, it is probably a safe bet that your salesperson does not understand how to qualify his or her prospects. As a salesperson, you need to understand and relate to each customer’s problems and needs.
The solution is simple. It is to understand how to generate qualified leads. More leads equal success in sales. Sure, they might not all convert into sales, but they will open up opportunities, and the more you have, the better. So how do you generate qualified leads?
9. Not testing their campaigns.
If a campaign is not testing, how do you know how it will perform? A campaign that isn’t testing doesn’t know what it will do when deployed or how successful it will be. The most basic form of testing a campaign is to deploy it to real customers and make sure it performs as expected.
Making a mistake when designing your lead generation campaigns, such as not having a compelling headline or not setting time aside to follow up with prospects. Make sure you have set time to follow up every lead, whether they sign up for a free report, subscribe to your newsletter, or fill out your form.
Work with Us
If you have any problem with your lead generation campaign, you can ask for help from trusted digital agencies like Ubique Digital Solutions who partnered with HubSpot. We can help you with everything, from starting your business to managing your organization and reaching your company’s ultimate goal. Reach out to us today.
