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Mailchimp vs. Brevo (Sendinblue): Comparison and Integration 2023

Mailchimp vs. Brevo (Sendinblue): Comparison and Integration 2023

Brevo (Sendinblue) vs Mailchimp

Brevo (Sendinblue) vs Mailchimp


Email marketing plays a crucial role in business growth and customer engagement. In this blog post, we will compare two popular email marketing platforms: Brevo (formerly known as Sendinblue) and Mailchimp. By understanding the features, functionalities, and performance of these platforms, businesses can make an informed decision about which one best suits their email marketing needs. We will explore various aspects of both platforms and provide a comprehensive analysis to help you choose the right email marketing solution for your business.


Brevo (Sendinblue) and Mailchimp: Overview

Brevo (Sendinblue) and Mailchimp: Overview


Brevo and Mailchimp are well-established email marketing platforms that have gained recognition in the industry. Brevo offers a comprehensive suite of tools for email marketing, SMS marketing, and marketing automation. On the other hand, Mailchimp is known for its user-friendly interface and extensive features, making it a popular choice among businesses of all sizes.

When comparing these platforms, it is important to consider their pricing plans. Brevo offers flexible pricing options based on the number of emails sent per month and the desired features. Mailchimp also provides various plans with different features and pricing tiers. By understanding the pricing structures of both platforms, businesses can choose the most cost-effective option for their specific requirements.

Market presence and reputation are important factors to consider when selecting an email marketing platform. Brevo has gained popularity for its powerful automation features and excellent customer support. Mailchimp, on the other hand, has a strong market presence and is widely recognized for its user-friendly interface and customizable templates. By examining the market presence and reputation of both platforms, businesses can gain insights into the reliability and trustworthiness of the providers.


Brevo (Sendinblue) and Mailchimp: Features and Functionality

Features and Functionality


When comparing the features and functionalities of Brevo and Mailchimp, it is important to consider their email campaign creation and customization options.



Brevo offers a wide range of pre-designed email templates and a drag-and-drop editor that simplifies the process of creating visually appealing emails. Mailchimp also provides a vast selection of templates and a user-friendly drag-and-drop editor for easy customization.

Automation is a key aspect of email marketing platforms. Brevo offers powerful automation capabilities with triggers, workflows, and behavioral targeting, allowing businesses to send personalized and timely emails to their subscribers. Mailchimp also offers automation features, including pre-built workflows and advanced segmentation options. By understanding the automation capabilities of both platforms, businesses can determine which one aligns better with their automation needs.



Integration with other platforms and tools is crucial for seamless marketing operations. Brevo integrates with popular CRM systems, e-commerce platforms, and other marketing tools, enabling businesses to centralize their marketing efforts. Mailchimp also provides a wide range of integrations, allowing businesses to connect their email marketing with other essential tools. By considering the available integrations, businesses can ensure compatibility with their existing tech stack.

Mailchimp and Sendinblue (referred to as Brevo) are both popular email marketing platforms, and they offer integration with a plethora of tools and software to enhance their functionalities. Here’s a summary of notable tools and software that can integrate with both Mailchimp and Sendinblue:

  1. Shopify: An e-commerce platform that can be integrated with both Mailchimp and Sendinblue for enhanced email marketing campaigns, abandoned cart recovery, and product recommendations for online stores.
  2. WordPress: As a content management system, WordPress integrates with Mailchimp and Sendinblue to enable users to collect subscriber information through signup forms and automate email campaigns based on site content.
  3. Zapier: Serving as an automation tool, Zapier bridges Mailchimp and Sendinblue with thousands of other applications, enabling complex workflows and automations without coding.
  4. SurveyMonkey: A popular survey creation tool, SurveyMonkey can be integrated with Mailchimp directly and with Sendinblue through Zapier. This is useful for sending surveys to your email list and collecting feedback.
  5. Google Analytics: With integration through Zapier, Google Analytics can be connected with both Mailchimp and Sendinblue. This helps in tracking the performance of email campaigns and understanding user interaction.
  6. Eventbrite: Used for event management, Eventbrite can be integrated with Mailchimp directly and with Sendinblue via Zapier. This helps in promoting events through email campaigns and managing attendees.
  7. Facebook: Both Mailchimp and Sendinblue allow for integration with Facebook, enabling users to extend their marketing efforts to social media, create Facebook ads, and grow email lists through Facebook sign-up forms.
  8. Salesforce: As a CRM tool, Salesforce integrates with Mailchimp and Sendinblue, allowing businesses to sync contact data and manage marketing efforts more efficiently.
  9. Calendly: Primarily used for scheduling appointments, Calendly can be integrated with both Mailchimp and Sendinblue via Zapier, making it easier to manage appointments and communications with customers.
  10. E-commerce Platforms (WooCommerce, Magento, BigCommerce): Both Mailchimp and Sendinblue offer integration with major e-commerce platforms such as WooCommerce, Magento, and BigCommerce. This integration enables businesses to implement email marketing strategies tailored to customer purchase history and preferences
  11. Trello and Slack: Through Zapier, users can integrate Mailchimp and Sendinblue with project management and communication tools like Trello and Slack, which can be beneficial for internal communication and workflow management.



Integrates with Mailchimp

Integrates with Sendinblue (Brevo)

SurveyMonkeyYesYes (via Zapier)
Google AnalyticsYesYes (via Zapier)
EventbriteYesYes (via Zapier)
CalendlyYesYes (via Zapier)
CanvaYes (Indirectly)Yes (Indirectly)
TrelloYes (via Zapier)Yes (via Zapier)
SlackYes (via Zapier)Yes (via Zapier)


This table is intended to provide an overview of some common tools and software that can be integrated with Mailchimp and Sendinblue. Some integrations may require the use of an intermediary service like Zapier.


User Interface and Ease of Use

The user interface and ease of use are critical factors in selecting an email marketing platform.

Brevo offers a clean and intuitive user interface, making it easy for users to navigate through the platform and access key features.

Mailchimp is also known for its user-friendly interface, with a simple and organized layout that facilitates smooth campaign creation and management.


FeatureMailchimpSendinblue (Brevo)
DashboardClean and intuitive dashboard with easy access to features. The dashboard provides an overview of recent campaigns and audience growth.Also offers a clean dashboard but with a slightly more minimalistic design. Displays campaign performance and email statistics prominently.
Email BuilderDrag-and-drop email builder with a wide variety of templates. The interface is intuitive, allowing users to easily create visually appealing emails.Features a drag-and-drop email builder that is user-friendly. Though it offers fewer templates compared to Mailchimp, the builder is efficient and easy to use.
Automation BuilderThe automation builder is visual and allows for relatively complex automations. However, some users find it less intuitive compared to competitors.Simple and straightforward automation builder, which is easier for beginners. However, it might lack some advanced options compared to Mailchimp.
List ManagementProvides a detailed interface for managing contacts but segmentation can be somewhat complex for new users.More streamlined approach to list management. Makes segmentation and contact management slightly easier compared to Mailchimp.
Customer SupportOffers support through email and chat for paid plans, but some users have reported slower response times.Known for a more responsive customer support through email and chat. Also provides useful resources for troubleshooting.
Learning CurveMight have a steeper learning curve for complete beginners due to the multitude of features and options.Generally considered easier for beginners to get started with due to its simplified interface and fewer options.


Deliverability and Email Performance

Deliverability and Email Performance, automation


Deliverability rates and email performance are crucial aspects of any email marketing platform.

Brevo offers robust deliverability tools, including bounce management, spam filters, and authentication protocols, to ensure that emails reach the recipients’ inboxes. They also provide detailed analytics and reporting features, allowing businesses to monitor open rates, click-through rates, and conversions.

Mailchimp is renowned for its excellent deliverability rates, with advanced tools to manage bounces, handle spam complaints, and enhance email authentication. They offer comprehensive analytics and reporting features to track email performance effectively.

By comparing the deliverability and email performance features, businesses can select a platform that ensures their emails are successfully delivered and generates valuable insights for optimization.


Customer Support and Resources

Customer Support and Resources


Customer support and available resources are vital considerations when choosing an email marketing platform.

Brevo offers multiple support channels, including email support and live chat, ensuring that businesses receive prompt assistance. They also provide a knowledge base and a community forum where users can share experiences and insights. Brevo provides comprehensive resources, including tutorials, webinars, and a knowledge base, to assist users in maximizing the platform’s capabilities. Their customer support team is known for their responsiveness and helpfulness.

Mailchimp offers email and live chat support, along with extensive resources such as guides, tutorials, and a community forum. By evaluating customer support options and available resources, businesses can ensure they have reliable support and access to helpful materials when needed.

By evaluating the available resources and customer support options, businesses can ensure they receive the necessary guidance and assistance throughout their email marketing journey.


Brevo (Sendinblue) and Mailchimp: Pricing

Sendinblue’s Pricing Plans

  • Free Plan: This plan allows for 300 emails per day and unlimited contacts. It includes features such as a mobile-friendly email designer, email templates, and a sales CRM.
  • Starter Plan: Priced at $25 per month, the Starter plan offers 20,000 emails per month. It is designed for new marketers and does not have a daily sending limit.
  • Business Plan: At $65 per month, the Essential plan includes all features of the starter plan and allows for 20,000 emails per month. It also includes advanced statistics.
  • Brevo Plus: For users with more extensive needs, this plan offers custom pricing and includes features such as priority sending dedicated IP, and customer success manager.


Mailchimp’s Pricing Plans

  • Free Plan: Mailchimp’s Free plan allows for up to 1,000 emails sends per month. It includes basic templates, marketing CRM, and 1 audience (segment).
  • Essentials Plan: Starting at $3.25 per month, this plan includes all the Free features and allows for up to 5000 emails per month. It also includes multi-step journeys, custom branding, and A/B testing with 3 audiences.
  • Standard Plan: Starting at $5 per month, the Standard plan includes everything in Essentials, and allows for up to 6,000 emails per month. It offers additional features such as a customer journey builder with branching points, send-time optimization, and behavioral targeting. Offers 5 seats and 5 audiences.
  • Premium Plan: Starting at $87.50 per month, the Premium plan is designed for users with large lists and advanced needs. It includes all features of the Standard plan, allows for over 150,000 emails per month, and offers advanced segmentation, multivariate testing, unlimited seats, and role-based access.


Remember that the pricing and features of these services can change over time, so it is advisable to verify this information on the official websites of Sendinblue (or Brevo if separate) and Mailchimp.



Brevo and Mailchimp review 2023


Both Brevo and Mailchimp are reputable email marketing platforms with their own strengths and unique features. Brevo offers comprehensive automation capabilities, powerful email customization options, and excellent customer support. Mailchimp stands out with its user-friendly interface, extensive integrations, and excellent deliverability rates. When selecting between the two, businesses should consider their specific needs, budget, and desired user experience. We recommend exploring both platforms further, taking advantage of their free trials, and assessing how they align with your email marketing goals. By choosing the right platform, businesses can effectively engage their audience, nurture customer relationships, and drive growth through targeted email marketing campaigns.

At Ubique Digital Solutions, we understand the importance of email marketing in driving business success. Our team of experts can assist you in maximizing the potential of Brevo or Mailchimp, helping you create impactful email campaigns and optimize your email marketing strategy. Partner with us to leverage our expertise, industry insights, and innovative solutions to take your email marketing efforts to the next level. Contact us today and let us help you boost your business to new heights of success.



Q: What are the pricing plans offered by Brevo (Sendinblue) and Mailchimp?

Brevo (Sendinblue) offers different pricing plans based on the number of emails you send per month, starting from a free plan with limited features. They also have premium plans with advanced features and higher sending limits. Mailchimp, on the other hand, offers a free plan for up to a certain number of contacts, with pricing plans based on the number of subscribers and additional features included in each plan. Both platforms provide pricing flexibility to accommodate businesses of various sizes and needs.


Q: Can I import my existing email lists and contacts into Brevo (Sendinblue) and Mailchimp?

Yes, both Brevo (Sendinblue) and Mailchimp allow you to import your existing email lists and contacts. They provide easy-to-use tools that enable you to import contacts from various sources, such as CSV files or integrations with other platforms. This allows you to seamlessly transfer your contacts to either platform and start managing your email campaigns efficiently.


Q: Do Brevo (Sendinblue) and Mailchimp provide A/B testing capabilities for email campaigns?

Yes, both Brevo (Sendinblue) and Mailchimp offer A/B testing capabilities for email campaigns. A/B testing, also known as split testing, allows you to compare different versions of your email campaigns to determine which one performs better. You can test different elements like subject lines, content, or design variations to optimize your email marketing strategy and improve engagement and conversion rates. Both platforms provide user-friendly interfaces to set up and analyze A/B tests for your email campaigns.


Q: Can I integrate Brevo (Sendinblue) or Mailchimp with other marketing tools and platforms?

Yes, both Brevo (Sendinblue) and Mailchimp offer integrations with a wide range of marketing tools and platforms. They provide integration options for popular customer relationship management (CRM) systems, e-commerce platforms, landing page builders, and more. These integrations allow you to centralize your marketing efforts, synchronize data, and enhance your overall marketing strategy. Before choosing a platform, it’s recommended to check the available integrations and ensure they align with your existing tech stack.


Q: Do Brevo (Sendinblue) and Mailchimp offer mobile apps for managing email campaigns on the go?

Yes, both Brevo (Sendinblue) and Mailchimp offer mobile apps that allow you to manage your email campaigns on the go. These mobile apps provide essential features and functionalities, including campaign creation, list management, analytics, and even automation capabilities. With mobile apps, you can monitor and control your email marketing activities from your smartphone or tablet, ensuring that you can stay connected and responsive wherever you are.


Q: How do Brevo (Sendinblue) and Mailchimp handle GDPR compliance and data protection?

Both Brevo (Sendinblue) and Mailchimp are committed to GDPR compliance and take data protection seriously. They provide features and tools to help you meet the requirements of data privacy regulations. Brevo (Sendinblue) and Mailchimp allow you to obtain explicit consent from subscribers, provide options for managing subscriber data, and offer features like data encryption and secure transmission. They also have privacy policies in place to ensure the confidentiality and protection of your data. It’s important to review their privacy policies and terms of service to understand how they handle data compliance and protection.

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