How to Create Your First Google Display Ads Campaign


What is a Google Display Ad?

google display ads


Display ads are visual-based ads that you see while reading an article or watching a video. Display ads reach 90% of internet users on the Google Display Network. Double-edged sword: Reach potential is immense, but with this power comes the responsibility of effective marketing strategy.


How Can Google Display Ads Help Your Business?

Google is a marketing tool. It targets visitors interested in your subject, and each person who clicks on the ad is an opportunity gone wrong gone right. It’s easy to sign up with Google too. These ads have a high CPM, which is a cost per 1000 impressions. 


Google Display ads will let you:

  1. Target based on location, keywords, topics, or demographics
  2. Get a clear overview of how your ad is performing with live data
  3. Save time by skipping the guesswork and automating your optimization efforts
  4. Boost your product or service’s sales.
  5. Accelerate your purchasing process.
  6. Increase brand visibility and direct traffic to your website


What are the Types of Google Ad campaigns?

There are three basic types of Google Ads:

Search Network campaigns

  • A search network campaign is a text-form ad usually displayed on Google search results pages when someone searches for a product or service similar to yours.
  • There are two main types of search network ads – text ads and display ads. A text ad shows up when someone searches for similar products or services that you provide. Display ads show on Google Search results pages where someone searches for information about products or services similar to yours.


Display Network campaigns

  • Display Network (ads) campaigns – usually image-based, will display on websites or apps where the target audience is visiting.


Video campaigns

These are short videos played in between YouTube content or Facebook video content. They are usually just a short clip of the product or service being promoted.

google display ads


How to set up a Google Display ad campaign

Creative marketing strategies such as Google Display Ads can be a great way to reach your target audience. Once you’ve set up your campaign, the Google Ads team will make sure it’s showing up in the right places. Google Display Ads can be a great way to reach your target audience. After setting up your campaign, the Google Ads team will make sure it’s showing up in the right places.


How to start using targeted Display ads

You can create ads based on your target audiences, such as people interested in certain topics, their age, their gender, and more. You can also show these ads at different times, such as during specific times of the day or day of the week. This means your ad can show up on websites related to your business or to people who match the specific criteria you’ve specified.

If you aren’t already running ads on the Google Display Network as part of your Google Ads account, here’s how you can do it.

  • Go to your Google Ads account and log in.
  • From the “My Campaigns” page, click on “Create New Campaign.”
  • Select “Display Network only “if you want your Amazon ads to display only in the Display Network, select “Display Network only”.
  • Select the types of Google Display Network targeting that you want to include as part of your campaign. The different ways to show ads to users include pay-per-click, search and display ads, and in-feed ads. Of course, the way you choose to show ads depends on how you want to make money.


How to Create Responsive Google Display Ads?


How to Create Responsive Google Display Ads?

In your Google Ads account, you need to sign in.

If you click all campaigns on the navigation menu, you’ll see every product listing where that keyword or phrase appeared. This shows you where to concentrate your efforts to rank higher for that search phrase.

Display campaign settings are at the top left-hand side of the campaign page in the Dashboard. To select a campaign to which you want to add display ads, select a campaign and then select the ‘Display Ads’ tab.

When you click Ads & extensions, then click Ads, you’ll see an overview of how to make your ads work and what they’re really worth.

You’ll need to click the plus button.

Select Display with Retargeting.

When selecting “the ad group” click the three dots.

If you’re creating ads that work on all devices, including mobile, there’s a good chance they’ll be responsive. This post will teach you the basics of responsive display ads.

To add a YouTube link to this section, click the plus Videos button and type in a YouTube link. Below “Images and logos,” click the plus Images button to add an image to this section.

Fill out your contact details, including your title, email, and phone number. Then, you can use responsive display ads to make sure your display ads render well across the various types of devices and screens you may be running ads on.


google display ads demographics


How to reach customers based on demographics?

Demographics are a type of marketing that targets people by gender, age, race, ethnicity, or other characteristics. The following types of skin include:

Age: “18-24,” “25-34,” “35-44,” “45-54,” “55-64,” “65 or more,” and

Gender: “Female,” “Male,” “Unknown,” “Prefer not to answer,” and “N/A (not applicable)”

Parental status: “Parent,” “Not a Parent,” and “Unknown.

You can also set the criteria for who sees your ad, by setting the audience. For example, suppose you plan to run a campaign that is only directed towards a specific segment (i.e., 65 or older). In that case, you can exclude all other segments (age groups) from being included.

As you increase your specific targeting, you will decrease your reach. It’s important to be clear and specific in your targeting to ensure you are reaching the right people—test different combinations of targeting options to see which brings you the most conversions.


What is Google Display Ads Network?

Google Display Network is a network of advertising placements across the web. Two components of the Google Display Network are AdSense for Content and the Ad Exchange. This is an overview of how they work, how you can participate in them, and what to expect from them. Google AdSense for Content AdSense for Content is a network of sites that have signed up to host AdSense ads. For each pageview on these sites, you earn an ad impression. You also earn money for clicks on those ads.


Google Display Ad Targeting

You should target your ads to fit the context of the product or service you’re advertising. You’ve probably already designed the perfect ad; it just needs to be shown to the right people at the right time in order to effectively reach your goals. Google Ads offers various ways to target your ads, and each one will help you to reach your goals.


Audience Targeting

If you want to target your ad at demographics that are most likely to purchase from you, then you need to know how they use your site. Are they using your products or services the way they expect to use them? Do they buy your products online or do they prefer to talk to a real person?


Use custom intent

Selecting the right terms to describe your customers helps you choose what keywords you’ll add to your pages and which ads to show. You can also choose words to use in your meta description, but it’s best not to choose anything that’s too specific. This will keep you from showing up in search results for unrelated queries.



Display ads to users that are already visiting your website or using your app. They’re more likely to purchase from you. This user can be in any stage of conversion, as long as they’ve visited your site or clicked on your ad before. They are very likely to come back and buy if they have already purchased from this seller.


Steps on Google Ads Display Targeting

  • Go to the Display Network tab in your Google Ads account
  • Add + Demographics to the targeting tab and select the ad group you’d like to add demographic categories.
  • Click “Target Audiences,” and select the demographics you want to target or create new audiences using the Audience Builder. Then click “Create Audiences,” or “Apply Audiences,” and select the audiences that have been created.


Content targeting

Topics are a great way to get more people to your landing page. When you use a topic, you can direct your ads to as many different pages at once. Google can help you reach a broad range of pages on the Display Network by analyzing the content on the pages. When deciding what pages to display, it considers factors like text, language, link structure, and page structure. This is a useful tool for tracking and targeting ads based on your topics and interests. It then determines the central themes of each webpage and targets ads based on your topic selections.


Content keyword selection

Choose words relevant to your product or service to target users making searches using those same terms. If you want to get your business in front of the right audience, the key is to create a series of tailored keywords for the different search phrases that interest your customer. For example, you can change your keywords to reflect your seasonal interests or make the most of a sale.


Display expansion for search

Let Google Ads find users for you with a combination of automated bidding and smart targeting. In addition, display expansion is available for both Search and Display campaigns, which target the highest-performing moments for the most successful results.


Where Do Google Display Ads Appear?

Google Display Ads can appear before, below, or above search results on Google Search.

They show up in search results on Google Play, the shopping tab, and Google Maps, including the Maps app. In addition, the Shopping tab can sometimes appear alongside the search results, so you can get a quick look at the items available for purchase.

When you search on Google, you may see a box that says “Ads” or “Google Ads”. Sometimes you’ll see a small text link with “Learn More” below it. The text link takes you to a page about Google Ads, but you can also click the “Learn More” button to go directly to Google’s AdChoices program, which has an opt-out tool.


Search ads vs Display ads

While Search ads show up to potential customers the moment that they start searching on Google for what you offer, Display ads show up while people are visiting sites across the Google Display Network.

Whether running an ad campaign on Amazon or another platform, you might not reach those who are actively looking for what you offer when running Display Ads. As the title of this chapter suggests, you need to introduce yourself and your business to your target audience. In order to do that, you need to find out who your ideal customers are, where they hang out online, what types of content they prefer, and how they prefer to interact with you and your brand. You will reach a wider audience if you make use of social media to advertise your book. It may be worth it to take time and money in order to create Facebook pages, Twitter accounts, etc.


google display ads


How to optimize your Google Display Ads

Each of the following optimization strategies will be explained in detail. They all have a link to how they can either stretch your existing budget, improve your ads’ performance, or lower your costs.


Create an “Impression to Conversion” (ITC) column

Once you’ve removed all of the unnecessary columns and merged down the data, the next step in optimizing Google Ads performance on a reduced budget is to create new columns that will help you analyze data faster. You can fully optimize your search campaigns by creating an additional campaign on Amazon. You’ll be able to fully utilize your keyword list when using these new keywords.

A good example of this would be the “Impression to Conversion” columns that appear in various publications. This is an important factor in determining whether a piece of content is going to convert or not. But, again, this is a custom column you can easily create that can be used to make your Amazon optimization much simpler.

ITC is Conversions/Impressions (ITC%)


Get rid of distracting vanity metrics.

Having too many different columns to set up and manage can get in the way of running an effective campaign. It’s a good idea to keep the number of columns you have to set up or manage to a minimum and focus your efforts on those most valuable to your business.


Add more exact keywords (and pause your phrase match)

Another strategy for optimizing your Google Ads performance on a reduced budget is adding more exact keywords. This is actually something you should always aim to do with your paid search campaigns, but when reducing your budget, you should spend most of your PPC account management time doing this.

The rule of thirds is about the art of composition, the use of space, and how a scene should be designed.


Make your ads appeal to potential buyers

A successful ad should be relevant and impactful.

Set your ad apart from the rest of your competitors: Use the Ad Preview and Diagnosis tool to see which ads are showing for a particular search. When advertising, don’t just promote price and discount. Instead, feature what differentiates you from your competitors, such as superior quality, superior customer service or an innovative approach to solving problems.

You need to convey how people will benefit from buying from you. For example, when people buy from you they’ll get more for their money, which will make them feel good about themselves.

Don’t go overboard and list dozens of features, make your offer stand out from the crowd. To stand out from your competition, it’s not enough to simply include selling points. You need to make sure that your message is easy to understand and that it leaves an impression.


Digital Agency that Can Help You With Google Display Ads

If you’re a digital marketer, you’ve likely heard about Google Display Ads. However, if you’re new to the field, it might be a little confusing to start. Luckily, a few great tools make it easier for new marketers to create and implement Google display ads.

If you are having difficulty starting this journey, we can suggest a reliable agency that is an expert in Google Display Ads. Ubique Digital Solutions is an all-in-one agency that will help you with all your digital marketing work and make tough things easier and better. With a team of experts, acing your Google campaign will be less hassle and will give you the best results that you ever wanted. Contact UDS today.



Q: How do I enable display ads?

Display ads can be enabled from the control panel.

1. Log in to your account

2. Choose the ‘Manage Display Ad’ option under the ‘Account Settings’ menu

3. You will be redirected to a new page where you can start creating your first display ad.


Q: How can I see where my display ads are showing?

You can see the tracked ad placements in your Ads Manager.


Q: How Long Does Google Take to Optimize Display Ads?

In general, Google takes about 24 hours to optimize a display ad.


Q: Three easy, free tools for creating Google display ads

  • Google AdWords Editor – The first tool is Google AdWords Editor, a free tool for creating, managing, and optimizing your Google ads. It’s not only the most powerful tool but also the easiest to use.
  • Google Ad Builder – The second tool is Google Ad Builder, which is another free tool for creating, managing, and optimizing your Google ads. However, it may not be as powerful as Google AdWords Editor.
  • Adwords Express – Adwords Express is a new advertising service from Google that makes it easy to create a Google Display Network ad for a specific type of business.

Want to learn more?

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