We often asked the question, where should I build my website? Should I use the HubSpot Content Hub or a traditional CMS, such as WordPress? The short answer, it doesn’t matter.
If you have a great product and sell it via a well-designed, easy-to-use website optimized for search engines, the choice is obvious. Your potential customers will find you. They’ll arrive on your site via different channels but, in the end. They all land on your page!
What is Content Management System?
A Content Management System (CMS) is a software package that allows you to create and publish your website. With a CMS, you can add, delete or alter web pages without having to send an email to everyone on your “list” asking them to check a particular file for updates.
If someone goes to your site and clicks on a link to another site, the new site will automatically update with the most current info from your original site. All you have to do is write it! A CMS also makes it easy to manage multiple places from a single location. These days, you’ll almost always get CMS free when you purchase a web hosting account.
Some good options are Duda, WordPress.org, Squarespace, and Wix. When you use a CMS, you don’t need to hire someone to create or maintain your site for you. You don’t even need to know how to create or maintain a site yourself. That frees you up to do what you do best to create great copy for your site. WebCrawler developed the first CMS in 1996 and is considered as one of the traditional CMS.
HubSpot Content Hub vs WordPress
With HubSpot Content Hub, both marketers and developers alike have the tools they need to create amazing websites focused on the customer experience. While WordPress is an open-source software package that must be installed, or configured on your servers, or using a third-party hosting provider.
1. Content
Content Hub allows you to create smooth digital experiences for your customers, whether you are a trader, developer or just a pro. And since it is built on one unified HubSpot Content Hub database you can use all the information you need to personalize your customer experience.
While you can easily create text-based content with WordPress, additional layout changes are likely to require extra resources or templates.
2. SEO
Content Hub includes a powerful tool for SEO recommendations, while WordPress does not come with a native SEO feature. However, it has several plugins—some of them paid, some free—that can help.
3. Analytics and Reporting
With Content Hub, all of the analytics you need is included to measure the performance of your website and data to see the ROI of your website. WordPress includes limited content reporting, such as views of the page, but requires another solution for further analysis.
4. Premium Hosting
Content Hub comes equipped with premium hosting and safety features. WordPress does not come with any of the security features found out of the box in Content Hub. Instead, you must ensure your site’s speed, safety and reliability on your own.
Different Uses of HubSpot CMS
- Create/update website content (pages, blog posts, etc.)
- Set up email sequences and send emails.
- Manage memberships/subscriptions.
- Collect user information.
- Apply rules to user data (i.e. show “related articles” based on what site they are on)
- Give out unique/time-sensitive content or discounts.
- Easily add/change links on each page of your site.
- Add images, a table of contents, and even a podcast to any page.
- Use “shortcuts” to quickly create forms for lead-capture and email campaigns.
- Create a “thank you” page with a “reminder” message for users who haven’t completed an action on your site.
- Schedule automatic tweets and Facebook updates from any page on your site.
CMS Software for Digital Marketing aside from HubSpot
1. Drupal – Content Management System (CMS)
2. Magento – Another powerful e-commerce/CMS system
3. WordPress – The most popular CMS on the web
4. Expression Engine – Very powerful and flexible platform for powering websites or portions thereof
5. Joomla! – Another very powerful and flexible CMS
Whatever you choose between HubSpot CMS and other traditional CMS like WordPress, both work well in providing help for your business in the digital world. And, for our sites, we use WordPress too. It’s free and the best platform to start with. In addition, there are dozens of tutorials online that will get you started with or little to no cost. So yes, you can use WordPress as your CMS to power your website and blog.
Need help with HubSpot?
Suppose you need a specialist who can help you with anything HubSpot-related. In that case, we want you to keep in touch with Ubique Digital Solutions – A Platinum HubSpot Partner who can help you with all your problems and challenges related to HubSpot. UDS can guide your HubSpot journey, make it a lot easier for you to do your business. Reach out to us today.
