What are SEO Audit Tools?
SEO audit tools are software or online services that help you analyse and optimise your website for better search engine visibility. It can identify issues with your website that are preventing you from ranking higher in search results and provide techniques to fix them.
Many different types of SEO audit tools are available, ranging from simple checklists to comprehensive analysis suites. The best tool for you will depend on your needs and budget.
Best SEO Audit Tools in 2022
Before we get started with the SEO audit, there are a few tools you should try out to make the process go as easily as possible. Are they necessary to revamp your site in terms of an SEO audit? They will not necessarily make the procedure easier or more effective. Not to mention that they’re (for the most part) free, so each one is worth investigating.
Here are a few of the greatest SEO audit tools and their applications:
1.SEMrush
SEO is an ever-evolving field, and the best SEO audit tools in 2022 will be different from the ones used today. However, one tool that is always a top contender is SEMrush.
SEMrush comes with 40+ tools focusing on keyword research and paid ad research, content optimization, rank tracking, and social media monitoring. Its site audit tool checks for errors, warnings, and notices on your website with actionable insights into how to fix them. Additionally, SEMrush provides graphs that compare audits from different companies or periods of time (historical data).
For these reasons and more, SEMrush is one of the best SEO audit tools available today. In addition to its impressive auditing capabilities, SEMrush also offers services such as web development, social media marketing and content writing. So if you’re looking for a comprehensive SEO solution in 2022, look no further than SEMrush.
2. SpyFU
SpyFU is a popular SEO research tool that combines multiple tools to provide insights into your SEO campaign. SpyFU’s Keyword Research tool highlights the bad keywords that you should eliminate, while its competitor research identifies the potential flaws in other similar websites. SpyFu helps you identify Google updates and backlinks that might have been missed.
SpyFu is a great SEO audit tool. It is recommended to use SpyFu on your website as it will provide you with a range of information that can help improve your rankings and conversion rates. In 2022, we predict that SpyFu will be one of the best tools for acquiring information about competitors’ websites and tracking their performance across different platforms.
3. Screaming Frog SEO Spider
When it comes to SEO audit tools, Screaming Frog SEO Spider is a great option. It’s not cloud-based, so you don’t need a subscription, and it includes features like server error tracking, meta descriptions, page titles, blocked URLs, as well as temporary and permanent redirects.
What makes Screaming Frog unique is that it integrates with Google Analytics, PageSpeed Insights API, and Google Search Console. This helps identify redirect chains and loops.
Another great feature of Screaming Frog is that it takes a page-by-page approach to SEO auditing. It analyses every aspect of the page HTML vis CSS Paths and XPaths in addition to meta descriptions and titles. This can provide valuable insights into how your website is performing from an SEO perspective.
In short, Screaming Frog is an excellent tool for reviewing websites for SEO – especially when compared to other options on the market. And while it may have some limitations (like the number of URLs crawled), its features make up for them ten-fold.
4. Ahrefs
Ahrefs is one of the more popular “all-inclusive” software suites. It offers a Site Explorer, Keyword Explorer, Rank Tracker and Content Explorer. Ahrefs is a paid tool that can crawl your site and uncover problems. It also renders JavaScript on any web page, making it great for developers.
Ahrefs is the only tool to offer scheduled crawls, which helps you stay ahead of any issues that might arise throughout the day or week by automatically checking your website every day or month without having to do anything manually yourself.
Ahrefs offers a wide range of SEO tools, including pre-configured ones. It has actionable recommendations on fixing the issues you’ve found, and it also can show you the crawl log in real-time.
5. Google Search Console
Google Search Console gives insight into structured data, HTML, AMP pages, broken links, and content quality. It can help identify 404 errors and 500 code-related issues. Additionally, it offers insights on how well your keywords are performing and the index coverage of your site. It is an essential SEO audit tool for any business wishing to improve their website’s visibility in search engine results pages (SERPs).
6. GTMetrix
As a business, it’s important to make sure that your website is running as smoothly as possible. Not only will this ensure that your visitors have a good experience on your site, but it will also help with your search engine ranking.
One of the best tools for auditing your website’s SEO performance is GTMetrix. This tool is quick and easy to use – you can get a report in just seconds!
GTMetrix gives you a lot of information about how well your website is performing, including page load times and which elements are causing delays. It even lets you simulate the performance of different mobile devices so that you can optimise your site for those users.
Best of all, GTMetrix offers milestone tracking so that you can see how well you’re doing over time and make adjustments as needed. They also have a full suite of SEO tools to help with audits. You can choose from various pricing plans depending on the size of the team you need to be serviced.
7. OnCrawl
OnCrawl is a suite of tools that can help you analyse your site’s technical status. It reveals content quality, page loading speeds, and the overall site architecture. OnCrawl also analyses your site’s behaviour and provides actionable insights. OnCrawl supports segmentation based on any dataset, as well as cross-analysis to draw fresh conclusions from blended data.
OnCrawl is a search engine optimisation site that can be especially helpful for small businesses who want to improve their website’s performance without spending too much money.
8. SE Ranking
SE Ranking is a website that offers a range of SEO audit tools and resources. SE Ranking currently offers backlinks, keyword research, on-page analysis, SERP parameters, meta tags/meta headers, user experience issues and image optimisation.
SE Ranking provides an easy-to-use tool to handle all of your SEO needs. The software scans images and other items on the website, providing actionable tips for improving rankings. It finds technical errors that are affecting your site’s rankings, such as missing or duplicate meta tags and poor page loading speeds. SE Ranking also provides information about the SEO-friendliness and keyword optimisation of your content.
9. DeepCrawl
DeepCrawl is one of the best SEO audit tools on the market. It helps site owners spy on their competitors, provides a great overview of your site’s technical health and gives suggestions for improvement, can easily assess a site’s architecture and make changes accordingly, as well as to reevaluate SEO progress history and meta descriptions.
DeepCrawl also performs a wide range of tasks, including breadcrumbs and schema extraction. It can even detect missing alt tags on images, which allows it to optimize for SEO.
10. SERPsim
SERPsim is a free tool that allows users to share their projects with clients and colleagues. It’s great for optimising titles and metadata and generating previews of your rankings on Google.
You can also download the titles of existing pages, meta descriptions from an existing URL, and the price for SERPs at any time.
11. SEO Site Checkup
If you’re looking for a comprehensive suite of SEO audit tools, then look no further than SEO Site Checkup. The tool provides an overview of your site’s loading speeds and uptime, as well as insights into the quality and quantity of backlinks pointing to your website.
Other free SEO tools you might want to consider using
1. HubSpot Website Grader
If you’re looking to improve your website’s SEO, HubSpot’s Website Grader is a great place to start. The Website Grader is a free tool that grades your website on several factors, such as SEO, Page load time, Metadata, Security and more!
The HubSpot Academy also offers free courses on improving the UX and SEO of your website. In addition, the Academy provides clear, actionable performance feedback in the form of videos, articles, and tutorials.
2. Google Analytics
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It’s a powerful tool that can provide you with a lot of information about your website.
To get the most out of Google Analytics, it’s important to understand how to use all of its features. The free version of Google Analytics offers many features that can be used to analyse organic search traffic and compare it to non-organic traffic.
3. UpCity Free SEO Report Card
UpCity’s free SEO report card is a great tool for small businesses that want to get an overview of their website’s SEO health. The report card analyzes how successful a website is at incorporating the main keyword throughout its site. You can also find out where your website ranks in search engines like Google, Bing and Yahoo!.
Additionally, the report card assesses your site’s load time, accessibility and trust levels. It also provides an overview of how many pages have been indexed on the web.
4. Internet Marketing Ninjas
Internet Marketing Ninjas offers a variety of free SEO tools that you can use to compare your website against the competition. The broken link tool helps find broken links and redirects, while the site crawl feature helps generate an XML sitemap. This tool is perfect for on-page optimization. It allows you to compare your web pages against a competitor’s, which may help improve performance and content quality.
5. Bing Webmaster
Bing Webmaster is a suite of tools offered by Microsoft for webmasters to help with website diagnostics, search engine optimization (SEO), and website traffic analysis. The tools are available for free and can be accessed from the Bing Webmaster Tools website.
The main features of Bing Webmaster Tools include:
A. Diagnostic tools:
These allow you to test your site for errors and see how it performs on Bing search results pages.
B. SEO tools:
These help you research keywords, analyse your competitors, and optimise your website for better search engine rankings.
C. Traffic Analytics:
This feature provides insights into where your visitors are coming from, what they’re looking at on your site, and how they found you.
6. Google Trends
Google Trends is a popular tool that can be used for many purposes, including:
1. Exploring new topics without having to conduct research.
2. Finding untapped potential, especially when starting a new business venture.
3. Identify what is trending. When looking at popular people, it’s also helpful to look for trends in specific countries or regions of the world.
Another great feature of Google Trends is the ability to compare different terms and see how they rank over time. This information can be very valuable when making strategic decisions related to marketing and SEO.
7. Seolyzer
Seolyzer is a tool that helps determine how your site is performing on Google. It can help you monitor SEO issues before they are too serious to fix. Seolyzer measures engagement, readability, and SEO impact across a website. It is perfect for any online business to track its most important pages.
8. SEOquake
SEOquake is a Google Chrome extension for checking SEO parameters. The tool exports data to CSV and PDF files. It has a feature called “Link Examiner” which provides details about all your links, including anchor text and URL types.
You can adjust the reports so that only certain metrics are displayed, such as on-page SEO audits or external link reviews.
Audit your website to identify any SEO-related issues that would be findable by search engines. Export the results of your SEO analysis into an adjustable and shareable report.
9. Seobility
Seobility is a free SEO-checker tool that can help improve your site’s ranking. Seobility provides you with an SEO score that accounts for meta-information, page quality and other factors. It also identifies areas for improvement in page speed and quality (text, duplicate content, responsive design, alt attributes).
Even though there are many free SEO tools available, some specific types of errors can only be fixed by a professional. For example, the link structure suggestions include an internal link with the text “Home” and all pages that say “About.” Additionally, Google Webmaster Tools can be used to request a report on your server errors and to help fix them.
10. Check My Links
Check My Links is a Google Chrome extension designed specifically for developers, content editors and web designers. It can be used to check how many broken links an external or internal page has in total, and provide information on the number of links broken and how many are left. The extension allows you to quickly identify broken links on your website so you can fix them. You can also highlight links that are broken, in green and red colours respectively.
Choosing the best SEO Audit Tool for your needs
When it comes to choosing the best SEO audit tool for your needs, there are a few factors to take into account. The most important of these is the size and complexity of your website. If you have a large website with lots of pages and complex architecture, you’ll need a tool that can crawl all of your content and provide comprehensive data on every aspect of your SEO.
If you’re running a small business with a simple website, any basic SEO audit tool will do the job. But as your business grows, you’ll likely need more sophisticated tools to keep up with the competition.
SE Ranking is one of the most popular (and affordable) options available, and it’s suitable for most users. Semrush is best suited for enterprise customers who want access to all SEMrush’s features, while SEO PowerSuite is an excellent budget-friendly option that offers great value for money.
Frequently Asked Questions
What is the best SEO audit tool?
There is no one “best” SEO audit tool, as the best tool for your organization will depend on your specific needs and goals. However, some of the best website audit tools are listed below, with links where you can download them for free:
The number one question people have about SEO is “How do I audit my site?” The second most common question related to the post is “What are the benefits of using SEO audit tools?”
There are a variety of techniques and tools used in an SEO audit, including crawling bots, audits through search engines, and manual analysis. Always in need of more traffic, popularity, and appearance in Google search results
What is a Free SEO Audit Tool?
SEO audit tools help you determine how well your website is performing from an SEO perspective. There are free and paid options, with the latter providing more detailed insights into errors and solutions.
Google Search Console and Alexa are two popular free SEO audit tools. They offer a general overview of your page’s efficacy, along with suggestions for improvement.
Paid options such as Alexa are more detailed and provide solutions for errors found within a site. For example, if you have multiple domains pointing to one website, Alexa will identify this issue and suggest canonicalization methods to resolve it.
Found offers a free SEO audit tool that helps identify common SEO issues with your site. It covers areas such as content, link building, metadata, canonicalization, etc., and provides actionable steps to solve the identified problems.
You can use this tool free of charge and get back an SEO audit of your site. Found’s tool is simple to use – just enter your website URL and it runs a scan automatically!
What is an SEO Audit Checklist?
A technical SEO audit checklist can be simple to put together. However, there are many elements involved with HTML, JavaScript, and website extensions that may need attention during an audit.
Some of the most common items on a technical SEO audit checklist include:
-Checking for broken links on the website
-Identifying missing or incorrect meta data
-Make sure all images have appropriate alt text and titles
What are the best tools for SEO Analysis?
There are several tools available for SEO analysis. Google Search Console is one of the best tools due to its swift workings and visual presentation. It audits the website using various categories, such as rank analysis, link building, on-site analysis, metrics, current Indexing etc. These tools can help professional SEO agencies as well as freelancers to identify errors and prepare a list of tasks. The tool crawls your website, comes back with more than 70 parameters, and provides insights about the health of your site’s content, links, images and mobile optimization.
What is an SEO Audit? How often should they be done?
SEO audits are a critical part of any website’s success. They help to identify problems with a website that may be preventing it from ranking as high as possible in search engines. Additionally, they can help to uncover opportunities for improvement that can lead to increased traffic and revenue.
There is no one “right” way to do an SEO audit. The approach you take will depend on the specific needs of your website and business. However, most audits should be conducted at least once a year, and more often if significant changes are made to the site or if there is a significant change in how it is being marketed.
Audits can be done by either an outside agency or by the company itself, depending on its resources and time constraints. However, it is important to note that not all tools necessary for conducting an SEO audit are free – some cost money.
Conclusion
It is important to know the right SEO Audit tools for your website. Those tools are fit for your needs and your budget. Make the best out of these tools to make sure you are able to get the performance and results that you ever wanted.
Free to use, SEO Analyser is a great way to get started in improving your website’s ranking. With its simple interface and easy-to-use tools, it takes the guesswork out of diagnosing what might be going wrong with your site. Get in touch with Ubique Digital Solutions, a digital solutions company that will surely help you with your business challenges and problems. Learn more about SEO Audit and how to boost your website with UDS.
