What is a Lead Generation Strategy?
Strategies for Lead Generation is the process of attracting interest in your service or product through advertising and other promotional activities. The lead generation process may also be called prospecting, qualifying, or triggering.
Have you thought about the amounts you are spending on these internet marketing strategies? You can’t control that, especially if you are not using automation software. It is already a given fact that it will be up to you to monitor your traffic, clicks, sales or leads.
Lead generation strategy includes tactics that attract interested prospects and convert them into leads. Lead capture includes collecting lead information such as name and contact info or qualifying details about the lead or their organisation (e.g., company size, industry).
Creating Strategies for Lead Generation
It’s not that difficult once you break it down into simple tasks and take a “bite-sized” approach. Here’s a simple four-step process you can use to get your lead generation ball rolling. However, with a framework to build from and a proven process that works, any business can create a lead generation strategy that will work for them. Good writing is not only an important part of copywriting. It is an essential ingredient that makes copywriting work.
1. Outline basic business information
One of the first steps in creating a successful lead generation strategy is to make sure your goals are absolutely clear in your mind. If they aren’t, it will be nearly impossible to generate leads that move you closer to reaching those goals. You should also have a picture of your buying process. This will help you remember what you need to do and also give you an idea of how your sales pitch needs to flow.
Know what you want them to do. Make sure they know you want them to do that. Make it easy for them! Once you’ve defined the steps in your funnels, make sure those steps go through the same motions in every sales presentation. If they don’t, your lead gen funnels will get confused, and the generated leads will be uninterested.
2. Identify your buyer personas and buyer profiles
A “buyer persona” is a fictional representation of the type(s) of people who might purchase your product or service. There is no “one size fits all” email pitch. Instead, tailor each email to the individual or collection of individuals you are trying to reach.
Once you identify your buyer persona, you have incredible clarity on the types of information your audience is after, what questions you need to cover in your content, and where to find them (social media networks, online directories, physical events, etc.).
3. Determine how you’ll connect with your audience
You need to understand how your buyer personas find and consume information online so that your efforts reach them where they hang out. If your audience is highly visual, you need to create appealing images that will catch their attention. If they’re highly analytical, you’ll probably want to use more facts and figures.
A more abstract message may be for a more creative audience. Complexity refers to the number of parts that make up a message. If a message is too complicated, the audience may lose the meaning.
Determine the best format and channel for your content. This will have a major impact on your lead generation efforts. Work on a lead generation strategy that will actually work for your business.
4. Plan out your content strategy
Your lead generation efforts will fail if you don’t have great content. One way to create great content is to let your customers or clients help you. Reach out to your customers and give them something they need (and want) before you ask them to buy something from you.
It’s better to give value to the people who receive it than to try to force it upon them. This also means giving more value to customers who have been loyal to you in the past. In this example, we give our contact information to someone who will then contact us later about an opportunity to sell something to us. We always like to know that the businesses we are giving our info to are worthy of our attention.
Creating great, valuable content is one of the best ways to get noticed by your intended target market. It’ll also make an impression on your current customers, which will eventually lead to an increase in your bottom-line profits.
5. Build your landing page, form, and CTA
Now that you have your keyword research results and know what pages are currently ranking for those keywords, it’s time to start creating the assets you’ll need to capture leads. You’ll create a call-to-action (CTA), a landing page, and any forms you may need.
Your CTA needs to be visually and functionally appealing and enticing and use the right words to get your prospect to take action. Your landing page needs to be consistent in its messaging, whether it’s an ad, a sales pitch, a blog post, or a simple web page. The more consistent your message, the more likely your conversions will be. In addition, one of the critical components of a great landing page is a strong “call to action”. Your website visitors should understand what they should do next easily… and… in a natural way, flow from one interactive element to the next.
6. Create your marketing campaign
After you’ve created a foundational marketing campaign, it’s time to create a more focused campaign that will reach your intended audience in their preferred channels, entice them back to your website, and turn them into leads.
Write copy for your website or sales letters that entice your prospects to click on links, read more, call you or fill out a form to get more info. Be creative! Use enticing language, tell stories, use emojis, and make it human! Your website will be a great addition to all your other marketing efforts. It’ll give you extra credibility with your customers… and it’ll help you make more sales!
7. Plan next steps
Lead nurturing is extremely important. Your lead generation strategy should include some guidelines on how you will nurture your leads towards becoming customers. If you don’t capture their interest immediately, they’ll move on to the next lead-capture “sales-person” in your organisation.
Will you make as much money as possible from your website? Will you give them a special discount code they can use to get your product at a deep, dark secret price? Will you retarget them with paid ads?
Need help with Lead generation strategies? Contact Us.
Top Lead Generation Strategies
1. Social Media Ads
Lead generation via social media is very common. In fact, it’s so common that almost anyone who uses social media for marketing purposes will generate a significant amount of leads this way. Facebook is a great place to market your products and services if you are willing to put in the time and effort to learn what it takes to make your message successful. Facebook makes it easy and cheap to reach a huge audience, but it does require some patience and persistence to get results.
a. Facebook and Instagram
Facebook and Instagram are fantastic for finding and connecting with people who might be interested in your offer. Then, reach these people through paid advertising and put an instant “x-factor” boost on your sales.
If you choose to use Facebook’s Lead Ads feature, you have the option of capturing people’s email addresses. These people will receive an email from you with a link they can click on to get their free book. When they click on that link, they’ll be directed to your website, where they can learn more about your book and order it if they so choose.
LinkedIn is a great way to meet people actively looking to buy from you. It’s also a great way to sell yourself – to create a powerful sales pitch that will get noticed. Of course, you can reach all these groups of people on Facebook. Still, LinkedIn’s targeting is more business-focused, and the information about its members allows you to filter by criteria much better. And there you have it. You can use LinkedIn to connect with people who might become customers, or you can use it to promote yourself as a marketing guru. It’s your choice.
2. Content Marketing
When it comes to generating the lowest cost leads, content marketing via blogging is the best way to do it. A great content strategy educates your audience around topics they care about, like this blog designed to help our clients and target audience understand lead generation.
If you do it right, you can use a blog as a low-cost tactic to generate leads. If you do it wrong, you’ll end up spending big money on paid advertising or suffer the consequences of bad/unresponsive customer service.
Free blogging is another great thing about blogs. By sharing your blog posts across social media, the world will soon find out what you’re all about. In addition, your posts will be shared for free, which means more eyes will be on your site, and more traffic will be driven to it. Finally, don’t forget to give your readers a compelling reason to buy from you. It should be something like… “Hey, if you want to look great and feel great, this is the place to come!
The “downside” to this is that a “good enough” content strategy will almost always give you results much more quickly. A good enough strategy may not give you the luxury of waiting for perfect content, but it will certainly get you going much more quickly than doing nothing whatsoever. Since most people don’t have the time or inclination to read everything posted on their website, they need to decide on whether your message was for them or not.
3. PPC Advertising
Pay Per Click (PPC) Advertising is simply Google Ads talk for pay-per-click advertising. It’s a great way to test different copy variations and headlines to see what brings in the most profitable customers. This is one of the most important parts of AMS, and it’s crucial to making sales. If you do it right, your customer will see your offer while looking for something related to your business… and… when they see your offer… they will automatically think of your business because it will sound so familiar.
These ads are an excellent way to generate leads. Someone actively looking for what you are offering is much more likely to be receptive to your message than someone who isn’t. In addition, they appear to be very relevant so they get the highest likelihood of being acted upon.
Need help with Google Ads Management? Contact Us.
Tips for Creating Your Strategies
You’ll get new ideas, fresh ways to think about your marketing challenges and, best of all, real-world proven strategies to improve your results immediately. In addition, there are some general guidelines every advertising campaign must follow.
1. Use the Right Tools
Deliberate lead generation is all about being very, very deliberate. It’s not an “ad-hoc” approach to marketing, and as such, it needs to be supported by systems and tools that allow it to run effectively and efficiently. You must have a great Customer Relationship Management (CRM) tool that integrates your marketing tools and gives your sales team all the info they need to close the sale.
You’ll also want a form tool so you can collect leads, as well as well-designed CTA’s (call-to-action) to put on your website.
2. Create Multiple Pieces of Content for Lead Generation
More is NOT always better when it comes to lead generation. In many cases, less is much, much better. When you use too much copy, you end up with a cluttered, confusing message. Instead, you can get more leads by offering more content.
Also, make sure your content is appealing to all the different audiences you have. And remember, these are just a few of the “clues” you should be looking for… as you read through your ad copy. For example, an enterprise-level customer might not find certain aspects of your offers (or lack thereof) attractive. So create different versions of each offer for these different types of customers.
3. Be Flexible and Prioritise Testing
Sometimes life is like a test. You don’t always get the right answers the first time you take a test. Don’t wait to start testing out different versions of your lead gen campaign until after you’ve written your first draft. Plan it out in advance so you’ll know what to test when you sit down to write. It should be one that must be discussed properly in your strategies for lead generation.
How Do You Create a Lead Magnet for Your Lead Generation Campaign?
Lead magnets are unique. Every business and every marketing campaign is different, and each one will need to consider carefully the best ways to create a lead magnet that works.
Many lead generation campaigns share similar challenges, like finding the right audience for your message. And, they often use similar tactics, including the following:
1. Define the target audience
If you want to get the most out of your paid advertising, you need to know as much about your customers as possible. That’s why it’s so important to create detailed buyer personas for your top customers. These are profiles of typical customers in different market segments. All of these customers have similar needs and desires. However, within each of these profiles lies a unique selling opportunity for one (or more) of the solutions available from the product providers in that market segment. When you couple the specifics of your sales pitch to the buyer personas you’ve identified, you can then use this information to fine-tune the effectiveness of your offer.
2. Link Your Lead Magnet to a Compelling Value Proposition
Value Proposition is the promise your lead magnet makes to your target audience. Simply stated, your value proposition is the promise your lead magnet makes to your target audience. It’s very important that the promise you make in your advertising be both specific and exactly answer a pressing consumer question or solve one of their protracted problems.
In other words, you must give prospects a very good reason to give you their email address in return for whatever it is you are selling. Your value proposition should reference a need your audience already has. If they don’t have that need, it may be difficult (if not impossible) for them to purchase what you’re selling.
3. Choose the Right Type of Lead Magnet
All leads must be converted into sales – it should be one of the top priorities in creating your strategies for lead generation. However, not all conversions are equal. A simple “yes” or “no” answer about whether you want to buy a certain product is not a conversion at all. For example, if you are selling your informational product via a website, you might offer free downloads of related videos, transcripts, articles, etc. If your retail site is also an eCommerce site, you could offer free shipping on your first order as long as the customer pays for the item with a credit card.
Content creation is the second most important thing to consider when building your marketing campaign. After all, if you’ve got the best content in the world, but no one ever gets to read it, what’s the point? If you don’t, hire someone who does. There are so many other things that need your attention… why waste your time and energy trying to do something you’re not good at? Hire someone else to do it for you. You can probably get someone on YouTube for about $10,000. Agencies do it all. They create the copy, design the layout, test the copy, and make all the changes necessary until the promotion is ready to go live. And they usually have connections all over the globe, which means they can get these amazing hot leads to you very, very quickly.
4. Measure Your Results
You must continually monitor the effectiveness of your “lead magnet” strategy. Lead magnets are important. You know they are important when you consistently have 20% or more of your traffic go directly to them without you saying a word. You must create realistic and measurable goals for your campaign. That way, you’ll know if you’re making progress and you’ll have something to measure your success against. It’s important to measure results. If something isn’t working, you should change it. By constantly measuring and tweaking your strategy, you can double down on those working things and eliminate those that aren’t.
Start Creating Strategies for Lead Generation
There you have it, a beginner’s guide to lead generation for small businesses. I hope this guide helps you get your lead generation efforts off to a quick and profitable start. Not only will it get your target market’s attention, but it also has the power actually to make them eager to buy from you.
Business leads are the lifeblood of any business growth strategy. Where do leads come from? That’s a great question. Well, many times, they will come from people responding to a lead-generating ad or direct mail piece.
Top business leaders don’t always consider how or where to find new customers. Instead, they rely on their marketing and sales teams to generate, qualify and nurture leads. There are specific “sources” or “acquisition channels” where leads can come from. Lead sources include people interested in what you are selling, have money to spend, and are likely to buy what you are selling.
If you want to learn more about how to generate leads for your business, partner with Ubique Digital Solution. Start creating your strategies for lead generation now with UDS and convert your audience to loyal customers. Contact us.
Q: What is a lead generation software or tool, and how does it work?
Lead generation software and tools are designed to streamline and automate various aspects of lead generation. They can help with tasks like data collection, email marketing, customer relationship management (CRM), and analytics to identify potential leads and nurture them.
Q: What is the role of email marketing automation in lead generation?
Email marketing automation allows you to send personalized, timely messages to leads based on their behavior and preferences. This can help nurture leads and move them through the sales funnel more efficiently.
Q: Can chatbots be used for automating lead generation?
Yes, chatbots can automate lead generation by engaging with website visitors, answering questions, and collecting contact information. They can qualify leads and even schedule appointments or demos, saving time for your sales team.